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Associate Degree in Media Studies |
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Course Introduction:
This is a first and
second-year degree level programme. It prepares students for credits transfer
to the third year of partner universities.
This programme covers subjects in journalism,
broadcasting, TV, visual production and public relations.
Theoretical and practical training in
journalism makes up the core of this course which offers skills in
interviewing, news writing, news editing, caption writing and photojournalism.
Students will also be exposed to various types of communication behaviors and
media organization at different levels of society.
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The programme also provides minors in radio broadcasting,
visual production, online journalism and public relations which are integrated
with digital technological training. It aims to create well-rounded
communicators in an electronic era.
To provide opportunities for first-hand
experience, staff and students have frequent interaction with and make visits
to various types of media organizations including radio stations, TV stations
and press. Guest speakers are invited to speak on a variety of professional and
contemporary issues.
The programme offers
a media-centered approach in studying the relation and interaction between mass
media and contemporary society. Emphasis on various schools of communication
theories prepares students for better understanding of communication behavior
and media organizations. Students will also be exposed to the humanities to
sharpen their sensitivity and analytical ability.
Career Prospects:
Graduates of this course can find careers in diverse industries including press, TV, radio broadcasting, magazines, publishing, research companies etc. They can choose to be either journalists, editors, TV news anchors, marketing executives, public relation executives, translators, media analyzers, researchers, consultants etc. They can also choose to further their studies abroad or locally in any of our partner universities.
Credits Required For Graduation: 91 credits
| Human
Communication
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International
Communication
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| Mass
Communication |
Television
Studies |
| Journalism |
Cultural
Communication |
| Photojournalism |
Film
and Society |
| Political
Science |
Selected
Readings in Communications |
| Computer
Editing And Design |
Feminism
and Media |
| News
Writing |
English
Language |
| Theory
and Practice of Translation |
Chinese
Language |
| Communication
Theories |
Community
Service |
| Critical
Communication Theories |
Physical
Education |
| Communication
Research and Methods |
Bahasa
Malaysia |
| Newspaper
Publication and Production |
Malaysian
Studies |
| Ethics
and Media Watch |
Moral
Education |
| System
of Mass Media and Laws in Malaysia |
Common
Elective |
| Media
Literacy |
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A) Visual Production |
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| Oral
History |
TV
News |
| Documentary
Photography |
Visual
Production 1 & 2 |
B) Broadcasting |
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| Broadcasting |
Production
and Hosting of Radio Program |
| Radio Program Planning |
Production of Broadcasting 1 & 2
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C) Public Relations
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Marketing
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Organization
Communication |
Introduction to Public Relations
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Public
Relations Campaign Planning |
| Marketing
Strategies and Planning |
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D) Online Journalism |
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| History
of Journalism |
Communication
Technology and Information Society |
| Online
Publishing |
Production
of Online Journalism |
| In-depth
and Feature Reporting |
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