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Department of Business Studies Academic Team

Name:
Position:
E-mail:
Academic Qualification:		 Frankie GOH Song Peng ; CMSRL
Assistant Professor cum Head
frankie.goh@newera.edu.my
B.Sc. in Business Administration (Southeast Missouri State University, USA)
MBA In Finance (Universiti Tun Abdul Razak UNITAR)
PhD (Universiti Tenaga Nasional UNITEN) (on going)
MAJOR Finance
RESEARCH AREAS Equity market; quantitative analysis; portfolio management; investment analysis; financial risk and return analysis; financial technology; cryptocurrency.
TEACHING SUBJECTS Financial market and institution; investment analysis; merger, acquisition and corporate restructuring; treasury management; risk management & insurance; financial derivatives; corporate finance; international bank management; strategic management
WORKING EXPERIENCE
  • Assistant Branch Manager – Public bank Bhd
  • JB Securities Sdn Bhd – Dealer Representative
  • Remisier – AmInvestment Bank Bhd
  • Investment Manager – Delicity Resources Sdn Bhd
  • Managing Director – Green Packaging Sdn Bhd
  • Senior Lecturer – Nilai University
  • Senior Lecturer – Manipal International University
  • Assistant Professor – UCSI University
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Capital Market Services Representative’s License (CMSRL)
RELATED ACHIEVEMENTS:
DISSERTATION/ THESIS MBA Thesis Title: A Range Trading Model Approach to Equity Price Prediction and Application of Bollinger Bands to Stock Prices in Bursa Malaysia.

PhD Thesis Title: Individual Investor Trading Behavior and Trade Performance:  Determinants and Evidence from Malaysia Stock Market.
JOURNAL ARTICLE
  1. Journal of Emerging Issues in Economics, Finance and Banking (JEIEFB) An Online International Research Journal (ISSN: 2306-367X) 2018 Vol: 7 Issue: 1
    Monica Selvaraja UCSI University, Malaysia; Frankie Goh Song Peng UCSI University, Malaysia; Vahid Biglari University of Newcastle; Joanne Tan Poh Lee UCSI University, Malaysia; Lee Kah Mun (Carmen) UCSI University, Malaysia.
    Topic: Housing Affordability of Residents in Malaysia
  2. International Business Management, Year: 2015 | Volume: 9 | Issue: 7 | Page No.: 1623-1628, Vahid Biglari, Frankie Goh Song Peng and Nasrin Azar.
    Topic: Prior Period Adjustments and Information Asymmetry: The Case of Iran
CONFERENCE PAPERS
  1. Paper: Comparative evaluation of market based and accounting based models in determination of forecasts management.
    Author: Vahid Biglari and Frankie Goh Song Peng
    Name of Conference: 6th Annual International Conference on Accounting and Finance 2016
RESEARCH PROJECTS
  1. UCSI University Pioneer Scientist Incentive Fund (PSIF): Primary Researcher
    Research Topic: Comparative Evaluation of Models Used in the Determination of Forecasts Management (November 2015 – November 2017).
AWARDS/ HONOURS
  1. Southeast Missouri State University:
    • Leadership Board – 1990
    • Who’s Who Among International Students in American Universities and Colleges – 1989
    • Deans Honour List – 1989
    • Who’s Who Among American Universities and Colleges – 1990
    • Outstanding Leadership Award – 1990
    • Outstanding Graduating Senior Award – 1990
  2. Public Bank Bhd:
    • The Most Productive Branch Award – Public Bank Berhad – 1993
    • Outward Bound Course, Lumut, Perak – 1991
  3. Nilai University
    • Sports Day 2013 – Badminton Team 1st Runner Up, Team Manager and Man’s Double
  4. Manipal International University:
    • University Sports Day – Table Tennis Team Champion – 2014
  5. UCSI University:
    • Faculty Teaching Excellence Award – 2017
    • Nominated TEACH Award for excellence in teaching -- 2018
CONFERENCE/
WORKSHOP/
SEMINAR
  1. Bond Analysis and Hedging—AmInvestment Bank Bhd (6/7/15)
  2. Success Stock Trading-The Journey by the Chartist—CHK Consultancy Sdn Bhd (17/5/16)
  3. AMLATFA and Market Misconduct – AmInvestment Bank Bhd (9/8/16).
  4. The Capital Market Services Act (CMSA) Refresher-VIA Commerce Sdn Bhd/Asian Banking School Sdn Bhd (14/1/17)
  5. Anti-Money Laundering & Counter Financing of Terrorism – Equity market – AmBank (8/7/17)
  6. Anti-Money Laundering & Counter Financing of Terrorism – Equity market – AmBank (8/7/17)
  7. Technical Analysis Series: How to Automate Your Own Stock Investment Decision Process? - AmInvestment Bank (13/1/18)
  8. AMLATFPUAA 2001: Complexity and Its Impact On Investment Companies -(AmInvestment Bank) (21/7/18)
  9. Tayloring Malaysian Blockchain Regulations For The New Digital Economy – AmInvestment Bank (5/7/18)
  10. Workshop on Mixed Method Designs – UMCoRS (12 & 13/11/2016)
  11. Workshop on Identifying Research Topic & Research Gap – UMCoRS (2/12/16)
  12. Workshop on Carrying Out A Literature Review: Matrix Development – UMCoRS (3/12/16)
Name:
Position:
E-mail:
Academic Qualification:		 Dr. Shamuni a/p Kunjiapu ; MIM,PSMB
Associate Professor
shamuni.k@newera.edu.my
PhD (Universiti Kebangsaan Malaysia)
MBA (Distinction) Nottingham Trent University
BBA (Hons.) (Universiti Utara Malaysia)
Certificate in Entrepreneurship in Emerging Economies 2020 (Harvard University, US)
Certificate in Hinduism Through Its Scriptures 2020 (Harvard University, US)
MAJOR International Business, General Management
RESEARCH AREAS Leadership, Entrepreneurship, Development Economics, English Medium Instruction
TEACHING SUBJECTS Strategic Management, Principles of Management, Organizational Behaviour, Entrepreneurship, Consumer Behaviour, Business Communication, Stress Management, Research and Referencing skills and Business Research Methods.
WORKING EXPERIENCE TEACHING EXPERIENCE
Lecturer (1998- Feb 2002  Shen Jai School of Commerce, Ipoh)
Part-Time lecturer (2000 – 2001 Olympia College Ipoh)
Project Manager (2002 - World Vision Malaysia, Bandar Tasik Selatan)
Senior Lecturer (2004 - 2015, New Era College, Kajang)
Assistant Professor ( 2018 till present, New Era University College, Kajang)

ADMINISTRATIVE EXPERIENCE
Head of Business Studies Department (2018-present, New Era University College, Kajang)
Deputy Head of Business Studies Department (2010-2015, New Era College, Kajang)

INDUSTRY EXPERIENCE
Project Manager (Mac-Jul 2002, World Vision Malaysia)
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Qualitative Research Association of Malaysia (L190014)
Malaysian Institute of Management (OM020702)
British Society of Clinical Hypnotherapist
Certified Trainer (TTT/16680)
Research Fellow, Insight Think Tank Sdn Bhd (2020)
Research Group Member: Oxford University: EMI Oxford
Research Group: International Consortium on English Medium Instruction Teacher Competencies (2018 - till present)
Panel of Judges: Association of Science, Technology & Innovation: Young Inventor Challenge's 2019 till present
RELATED ACHIEVEMENTS:
DISSERTATION/THESIS 【Master】 Leadership Style As A Determinant Of Job Satisfaction Among Employees: A Case Study at Shen Jai School of Commerce
【PhD】Workplace Learning As A Determinant Of Competence Development And Job Satisfaction Among Employees Of Small To Midsized Tourism Enterprises
BOOKS
(CHAPTER)
  • Shamuni Kunjiapu (2020) Competence Development Through Workplace Learning Among SMEs Employees in Tourism Industry (in print). Gerak Budaya.
  • Shamuni Kunjiapu (2020) Education 4.0. Xinguang magazine. New Era University College.
  • Shamuni Kunjiapu (2019) Dual Awards Opportunities. Xinguang magazine. New Era University College.
  • Ruhizan M. Yasin, Noraishah Buang, Lilia Halim and Shamuni Kunjiapu (2012) Learning cultures among employees in the education and tourism sectors: A comparative Analysis in Lynee Chisholm, Katharina Lunardon, Annette Ostendorf & Pier Paolo Pasqualoni (Eds.) Decoding the meanings of learning at work in Asia and Europe. Innsbruck University Press
PUBLISHED PAPERS
  • Shamuni Kunjiapu & Ruhizan Mohamad Yasin (2015) Skills Development and Job satisfaction through Workplace Learning in Small and medium Tourism enterprises in Malaysia. Malaysian Journal of Chinese Studies 4(1):15-29.
  • Ruhizan M. Yasin, Noraishah Buang, Lilia Halim and Shamuni Kunjiapu (2012) Learning cultures among employees in the education and tourism sectors: A comparative Analysis in Lynee Chisholm, Katharina Lunardon, Annette Ostendorf & Pier Paolo Pasqualoni (Eds.) Decoding the meanings of learning at work in Asia and Europe. Innsbruck University Press
  • Shamuni Kunjiapu & Ruhizan Mohammad Yasin (2010) Stepping up the ladder : Competence Development Through workplace learning among employees of small medium enterprises, Elsevier Procedia - Social and Behavioural Sciences , Vol. 7 pp 10-18.
  • Shamuni Kunjiapu, Ruhizan Mohamad Yasin (2010) Competence Development through workplace learning among employees of small medium enterprises. Universiti Kebangsaan Malaysia (1) 1:41-58
NON ACADEMIC PUBLICATIONS
  • Shamuni Kunjiapu (2006) Being the Industrial Training Coordinator. Food For Thought. New Era College, Malaysia, pp77
  • Shamuni Kunjiapu (2006) Memories of My Campus Days. Food For Thought. New Era College, Malaysia, pp130.
CONFERENCE PRESENTATIONS
  • Shamuni Kunjiapu (2019) Ensnarled in Middle Income Trap: Malaysian Wages, Productivity and Talent Loss 44th FAEA Conference, 28- 30 November, Singapore.
  • Shamuni Kunjiapu (2019) Talent Optimization and Technology Innovation in Gig Economy: Empowering Mompreneurs In Malaysia Sunway University Malaysia.
  • Shamuni Kunjiapu (2018) Struggles of Mandarin Speakers in English Medium Higher Learning Environment EMI Conference, Guangzhou China.
  • Shamuni Kunjiapu (2016), The Moderating Role of Educational Environment in Students’ Entrepreneurial Intention Development, Business Management Conference, 8 – 9 December, 2016 New Era College
  • Shamuni Kunjiapu (2012) ICL2012: The 3rd International Conference on Learner Diversity, 18& 19th September 2012, UKM.
  • Shamuni Kunjiapu (2012) Seminar Siswazah. UKM, Hotel Residence, UNITEN 24 November 2012.
  • Shamuni Kunjiapu (2010) Seminar Siswazah UKM. 17th February 2010 Fakulti Pendidikan UKM.
  • Shamuni Kunjiapu (2010) ICELD International Conference on Learner Diversity 2010, 19th – 20th October 2010, Hotel Equatorial Bangi.
RESEARCH PROJECTS
  • Oxford University: EMI Oxford Research Group: International Consortium on English Medium Instruction Teacher Competencies
COMMUNITY INVOLVEMENT
  • Association of Science, Technology & Innovation: Young Inventor Challenge’s Panel of Judges 2019
  • Association of Science, Technology & Innovation: ASTI Feynman Challenge (AFC) 2020
TALKS AND PUBLIC LECTURES
  • Shamuni Kunjiapu (2019) Qualitative Data Analysis. New Era university college
  • Shamuni Kunjiapu (2017) Quantitative & qualitative approaches. New Era university college
  • Shamuni Kunjiapu (2016) Preparing proposals. New era university college
Name:
Position:
E-mail:
Academic Qualification:		 Chan Kuan Thye ; MIM
 Senior Lecturer
kuanthye.chan@newera.edu.my
B Management (Hons) Specialization: Marketing (USM, Malaysia)
Master of Applied Statistics (University of Malaya, Malaysia)
MAJOR Marketing, Management
RESEARCH AREAS Multichannel marketing
Management
TEACHING SUBJECTS Principles of Marketing, Strategic Marketing Management, Entrepreneurship, Introduction to Management
WORKING EXPERIENCE Marketing Services Executive, Asatsu (M) Sdn Bhd (1995-1997)
Contract Research Officer, Telekom Malaysia Berhad (1997)
Senior Marketing Services Executive and Operations Manager, Incenplus Marketing Sdn Bhd (1998 – 2002)
Lecturer, Department of Business Studies, New Era College (2004-2018)
Senior Lecturer, Department of Business Studies, New Era University College (2018-present)
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Malaysian Institute of Management
RELATED ACHIEVEMENTS:
DISSERTATION/THESIS 【Master】“Socio-economic Determinants of Childbearing in Peninsular Malaysia” Unpublished Master's thesis, Universiti Malaya  (2001)
PUBLISHED PAPERS
  1. Tih, S., Chan, K.T., Ansary, A. and Ahmed, A., 2016. Green advertising appeal and consumer purchase intention. Jurnal Pengurusan (UKM Journal of Management), 47.
  2. Omar, N.A., Zainol, Z., Thye, C.K., Ahmad Nordin, N. and Nazri, M.A., 2017. Halal violation episode: does severity and trust recovery impact negative consumption behavior? Journal of Islamic Marketing. 8(4), pp.686-710.
CONFERENCE PAPERS
  1. Chan, K.T. 2016. Abusive Supervision Climate, Voice Climate and Group Papers Voice Behavior: A Social Identity Perspective. Business and Management Conference, 8 & 9 Dec 2016 New Era College, Kajang.
  2. Chan, S.H.J. & Chan, K.T. 2017. Understanding the Influence of Future Work Self and Self-esteem on Career Adaptability. Academy of International Business Southeast Asia Regional Conference, 7-9 Dec 2017, Chiang Mai, Thailand.
  3. Chan, S.H.J., Jeon, M.Y. & Chan, K.T. 2018. The Influence Of Positive Affect In The Relations Between Self-Esteem, Job Search Self-Esteem and Career Adaptability Of Undergraduate Korean Students, 12th Biennial Conference Of Asian Consumer And Family Economics Association (ACFEA), Fuzhou University, China July 11 - July 14, 2018, Fuzhou, China.
  4. Chan, S.H.J., Chan, K.T. & Chan, E. 2019. The Relation between Organizational Respect, Job Satisfaction, Job Insecurity and Burnout. Academy of International Business Southeast Asia Regional Conference, December 5-7 2019, Cebu, Philippines.
RESEARCH PROJECTS
  1. Job quality, job search behavior and future work self of Millennials 2018 -2019 (University of Macau Grant) [Role: Co investigator.]
AWARDS/
HONOURS		 1991/1992 Book Prize, School of Management, USM
1994 Frank Small Achievement Award
Name:
Position:
E-mail:
Academic Qualification:		 Heng Han Kok ; MIM,PSMB
Senior Lecturer
hankok.heng@newera.edu.my
B.A. (Hons) in Mathematics with Economic (UMS, Malaysia)
M.A. in Science (Statistics) (UKM, Malaysia)
MAJOR Mathematics and Statistics
RESEARCH AREAS Social Science
TEACHING SUBJECTS Business Statistics, Business Mathematics, Computer Application, Introductory Business Mathematics, Essential College Mathematics, Practical ICT skills
WORKING EXPERIENCE Part-time Lecturer, Department of Business Studies, New Era College. (March 2013-June 2013)
Lecturer, Department of Business Studies, New Era College. (July 2013-Now)
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Fellow member of Malaysian Institute of Management (MIM)
Certified Trainer (TTT/24821)
Certificate in Business Accounting (CIMA)
RELATED ACHIEVEMENTS:
DISSERTATION/THESIS 【Master】“Trend and status of air quality at different monitoring stations in Malaysia”, Universiti Kebangsaan Malaysia (2007)
RESEARCH PROJECTS
  1. (2016) Impacts of Human Resource Practices and Organization Commitment towards Employee Retention in Selected Bank. Tan Lark Sye Institute Research Grant.NEUC
  2. (2017) Involve in analysis report of Survey on Business Environment of Klang and Coastal Selangor 2016.
  3. (2018) Mr.Nava, Dr. Chin Kok Chin and Heng Han Kok
    Relationship between Safety Management Practices and Safety Behavior among Employees in Manufacturing Company. (Project Report: Tan Lark Sye Institute Research Grant NEW ERA UNIVERSITY COLLEGE)
  4. (2019) Heng Han Kok, Izwan Harith bin Md. Ithnan
    Investigation and Study on Mathematical Anxiety and Related Factors of an Institution of Higher Learning in Malaysia. (Journal of Education and Teaching, Vol.1 No.2, 2019)
  5. (2020) Dr. Wang Ruixin, Heng Han Kok
    马来西亚华文小学学生华语学习动机的调查与研究——以吉隆坡冼都区为例 (世界华文教育, proceeding)
TRANSLATIONS,WRITINGS ETC 【Writings】
Editor for Business Management Module for CBI students, 2015.
Non-academics writing: articles (Math Anxiety:Primary and Secondary) for Anakku Magazine
TALKS AND PUBLICA LECTURES
No. Year Title of Lectures/Talks Host Institutions/Schools
1 2016 Performance Management in Organization Management School of Business, NEUC
2 2018 Time and Stress Management SJKT Jln Haji Manan Kluang
3 2018 Motivation Talk: “CABARAN MENGHADAPI SPM” SMK Jalan Bukit
4 2018 Make (IT) work: Case Study on Healthcare Industry Computer Science and IT Colloquium
5 2019 Manage your internal and external communication skills
(SMJKC Scared Heart, Penang)		 NEUC
6 2019 Answering Skill SPM 2019
(Community Students)		 NEUC
7 2020 Logo Designing Zoom
BRANDING OF DEPARTMENT (GUEST LECTURES, COMPETITION, CULTURAL EVENTS, ETC.)
No. Year Event Level Collaboration Partner
1 2016 Tan Kah Kee Young Inventors' Awards (TKK).(Judge) National  
2 2017 AMC Ceremony (Speaker) National Australia
3 2017 Hua Lo- Geng Mathematics Competition (HLG)-(Chief Invigilator) State  
4 2017 Tan Kah Kee Young Inventors' Awards (TKK).(Judge) National  
Name:
Position:
E-mail:
Academic Qualification:		 Navaratnam a/l Vejaratnam ; MIM,PSMB
Senior Lecturer
navaratnam.v@newera.edu.my
Bachelor of Business Administration (First Class) (Universiti Utara Malaysia)
Master of Human Resource Development (Universiti Putra Malaysia)
MAJOR Human Resource Development
RESEARCH AREAS Human Resources Management, Human Resource Development, Safety and Health, Personality Traits, Multiple Intelligence, Creative Thinking and Innovation, Emotional Intelligence
TEACHING SUBJECTS Human Resource Management, Introduction to Human Resource Management, International Business, Creative Thinking and Innovation, Community Service, Introduction to Business, Introduction To Management, Creative Thinking & Critical Thinking, Study Skill, Marketing
WORKING EXPERIENCE
No. Position Department University/Institution Year
1. Lecturer Business Studies Rima Group of College May 2009 – June 2010
2. Lecturer Business Studies Kasturi College International 2013 - Current
3 Tutor/ Mentor for Business Mathematics Tradewinds Residential, Student Welfare Tradewinds Residential, Universiti Utara Malaysia Mac 2007-July 2008
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Management Institute of Malaysia (MIM)
Asian Academic Society for Vocational Education and Training (AASVET)
Certified Trainer (TTT/5990), Pembangunan Sumber Manusia Berhad (PSMB)
Certified Neuro Linguistic Programing (NLP) practitioner, American of NLP (ABNLP).
RELATED ACHIEVEMENTS:
DISSERTATION/THESIS 【Master】Examining the relationship between job satisfaction and employee’s motivation towards employee’s performance in non-profit institution (2010).Unpublished master's thesis, Universiti Putra Malaysia
PUBLISHED PAPERS
  1. Sivalingam, Shiveh and Abdul Kadir, Suhaida and Vejaratnam, Navaratnam and Asimiran, Soaib (2018) Predictor factors for collective leadership: a case of secondary schools.
  2. Navaratnam.V & Theepa.P
    Digital Entrepreneurial Intention among Private Technical and Vocational Education (TVET) Students. Int. Journal of Academic Research in Business and Social Sciences
CONFERENCE PAPERS
  1. (2016) Linking Business Strategies with HRM Functions: Evidence from MNC’s. Business & management Conference 2016
  2. (2018) Make (IT) Work: Case Study on Healthcare Industry. Department of Computer Science and Information Technology (New Era University College)
  3. (2019) Digital Entrepreneurial Intention among Private Technical and Vocational Education (TVET) Students. AASVET International Conference 2019 (0SAIC2019)
RESEARCH PROJECTS
  1. (2016) Impacts of Human Resource Practices and Organization Commitment towards Employee Retention in Selected Bank. Tan Lark Sye Institute Research Grant.NEUC
  2. (2017) Relationship between Safety Management Practices and Safety Behavior among Employees in Manufacturing Company. Tan Lark Sye Institute Research Grant
AWARDS/
HONOURS
  1. Penilai Pakar Untuk Kesahan Instrumen Kajian  (2015, UPM)
  2. Dean List Semester 1 (2002/2003, UUM)
  3. Dean List Semester 2 (2002/2003, UUM)
  4. Dean List Semester 3 (2003/2004, UUM)
  5. Dean List Semester 4 (2003/2004, UUM)
  6. Dean List Semester 5 (2004/2005, UUM)
  7. Dean List Semester 6 (2004/2005, UUM)
TALKS AND PUBLICA LECTURES
No. Date Title of Lectures/Talks Host Institutions/Schools
1. 1 November 2017 Quantitative Tools NEUC
2. 23 March 2018 SMJK Yuk Kwan “Leadership Camp (Speaker) SMJK Yuk Kwan (Batu Gajah)
3. 25 April 2018 Power of Creativity and Critical Thinking NEUC
4. 28 July 2018 Staff’s Creative Behaviour Management Training SJKT Jalan Haji Manan
5. 4 August 2018 Synergize the Power of Creative & Critical Thinking Accent Edge, Petaling Jaya
6. 26 February 2019 Motivation Talk SMK Jalan Bukit
7. 17 July 2019 Human Resource Management Workshop Pintar College
8. 24 April 2019 The Power of Lateral Thinking NEUC
9. 29 May 2019 5th Research Seminar NEUC
10. 22 September 2019 SPM Workshop NEUC
11. 17 April 2020 Power of Lateral Thinking NEUC
Name:
Position:
E-mail:
Academic Qualification:		 Rajennd Muniady ; MIM
Senior Lecturer; Dip. In Marketing & BBIM Program Coordinator
rajennd.m@newera.edu.my
Master of Entrepreneurship (Universiti Malaysia Kelantan)
B.A. (Hons) in Marketing (Binary University, Malaysia)
Diploma in Marketing (Sunway College, Malaysia)
MAJOR Marketing, Entrepreneurship
RESEARCH AREAS Marketing, Entrepreneurship, Development Economics, Social Theory and Innovation.
TEACHING SUBJECTS Entrepreneurship, Principles of Marketing, Consumer Behaviour, Marketing Management and Strategic Marketing Management.
WORKING EXPERIENCE Research Assistant (2013 – 2018), Universiti Malaysia Kelantan
- Niche Research Grant Scheme, Ministry of Education
- Fundamental Research Grant Scheme, Ministry of Higher Education
- Short Term Grant Scheme, Universiti Malaysia Kelantan
- Research Acculturation Grant Scheme, Ministry of Higher Education
- AIM Entrepreneurship Handbook, Amanah Ikhtiar Malaysia
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Malaysian Institute of Management
RELATED ACHIEVEMENTS:
DISSERTATION/THESIS 【Bachelor】Factors Influencing Consumer Behavior: A Study among University Students in Malaysia
【Master】 Social Capital and The Mediating Effect of Competitive Advantage on The Performance of Women-Owned Enterprise
BOOKS
  1. Wan Nurulasiah Wan Mustapa, Abdullah Al Mamun, Rajennd Muniady: Socio-economic impact of development programs among the low-income households. UMK Press (Under Review).
  2. Abdullah Al Mamun, Rajennd Muniady, Syed Ali Fazal: Innovation and Firm’s Performance Among Malaysian Manufacturing SMEs. UMK Press, ISBN:978-967-2229-43-8. (2019)
  3. Abdullah Al Mamun, M. Nurul Huda Mazumder, Noor Raihani Binti Zainol, Rajennd Muniady: Micro-Entrepreneurship and Micro-Enterprise Development in Malaysia: Emerging Research and Opportunities: IGI Global, ISBN:9781522584742. (2019)
  4. Rajennd Muniady, Abdullah Al Mamun, P.Yukthamarani Permarupan: Social Capital: The Neglected Criterion of Women Entrepreneurs Success. 08/2018; Kota Bharu: UMK Press., ISBN: 978-967-2229-04-9, (2018)
PUBLISHED PAPERS
  1. Abdullah Al Mamun, Syed Ali Fazal, Rajennd Muniady: Entrepreneurial knowledge, skills, competencies and performance: A study of micro-enterprises in Kelantan, Malaysia. Asia Pacific Journal of Innovation and Entrepreneurship.
    https://doi.org/10.1108/APJIE-11-2018-0067. (ESCI) (2019).
  2. Abdullah Al Mamun, Muhammad Mehedi Masud, Syed Ali Fazal, Rajennd Muniady: Green Vehicle Adoption Behaviour among Low-Income Households: An Evidence from Coastal Malaysia. Environmental Science and Pollution Research. DOI: 10.1007/s11356-019-05908-2. (SSCI, IF: 2.914) (2019).
  3. Abdullah Al Mamun, Mohd Asrul Hery Ibrahim, Rajennd Muniady, Mohammad Bin Ismail, Noorshella Binti Che Nawi, Noorul Azwin Binti Md Nasir. Observations of
    Participation in Development Initiatives on Enterprise Income and Asset in Peninsular Malaysia    . Journal of Entrepreneurship and Innovation in Emerging Economies. (2019)
  4. Abdullah Al Mamun, Syed Ali Fazal, Rajennd Muniady: Entrepreneurial knowledge, skills, competencies and performance: A study of micro-enterprises in Kelantan, Malaysia. Asia Pacific Journal of Innovation and Entrepreneurship.
    https://doi.org/10.1108/APJIE-11-2018-0067. (ESCI) (2019).
  5. Noorshella Che Nawi, Abdullah Al Mamun, Noorul Azwin Md Nasir, Rajennd Muniady: Factors Affecting the Adoption of Social Media as a Business Platform: A Study among Student Entrepreneurs in Malaysia. Vision-The Journal of Business Perspective, 23(1), 1-11. (Scopus) (2019).
  6. Abdullah Al Mamun, Rajennd Muniady, Noorshella Che Nawi, Mohd Asrul Hery Ibrahim: Effect of Economic Vulnerability on Entrepreneurial Competencies among Malaysian Micro-Entrepreneurs. Asia Pacific Journal of Innovation and Entrepreneurship, 12(2)., DOI:10.1108/APJIE-03-2018-0013 (ESCI) (2018).
  7. Abdullah Al Mamun, Noorshella Che Nawi, P.Yukthamarani Permarupan, Rajennd Muniady: Sources of competitive advantage for Malaysian micro-enterprises. Journal of Entrepreneurship in Emerging Economies 10(2):191-216, DOI:10.1108/JEEE-05-2017-0037 (Scopus-ESCI) (2018).
  8. Abdullah Al Mamun, Mohd Asrul Hery Bin Ibrahim, Rajennd Muniady, Mohammad Bin Ismail, Noorshella Binti Che Nawi, Noorul Azwin Binti Md Nasir: Development programs, household income and economic vulnerability: A study among low-income households in Peninsular Malaysia. World Journal of Entrepreneurship, Management and Sustainable Development. DOI:10.1108/WJEMSD-01-2018-0008 (ESCI) (2018).
  9. Abdullah Al Mamun, Noorshella Che Nawi, Mohd Asrul Hery Ibrahim, Rajennd Muniady: Effect of Economic Vulnerability on Competitive Advantages, Enterprise Performance and Sustainability. Social Sciences, 7(4):1-11., DOI:10.3390/socsci7040054 (Scopus) (2018).
  10. Noor Raihani Zainol, Abdullah Al Mamun, Hasannuddiin Hassan, Rajennd Muniady: Examining the effectiveness of Micro-Enterprise Development Programs in Malaysia. Journal of International Studies, 10(2):292-308., DOI:10.14254/2071-8330.2017/10-2/20 (Scopus) (2017).
  11. Abdullah Al Mamun, Wan Mohd Nazdrol Bin Wan Mohd Nasir, Mohamed Dahlan Ibrahim, Rajennd Muniady, Kumaraguru Sivageahnam: Persuasion, Consumer Engagement and Performance of Malaysian Manufacturing Enterprises. Advanced Science Letters, 23(4):2922-2924., DOI:10.1166/asl.2017.7607 (CPCI-S) (2017)
  12. Abdullah Al Mamun, Rajennd Muniady, Noorshella Binti Che Nawi, C. A. Malarvizhi, P. Yukthamarani Permarupan: Innovativeness, Absorptive Capacity and Innovation among Malaysian Micro-Enterprises: A Cross-Industry and Cross-State Comparison. Advanced Science Letters, 23(2):894-896., DOI:10.1166/asl.2017.7429 (CPCI-S) (2017).
  13. Abdullah Al Mamun, Rajennd Muniady, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol, Mohd Rosli Mohamad: Micro-enterprise development initiatives and entrepreneurial competencies, innovativeness, and social capital in Malaysia. Development in Practice, 26(8):1094-1110., DOI:10.1080/09614524.2016.1228830 (Scopus) (2016).
  14. Abdullah Al Mamun, Rajennd Muniady, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol, Noorshella Binti Che Nawi, C. A. Malarvizhi: Social capital and entrepreneurial competencies: A study among women micro-entrepreneurs in Malaysia. The Journal of Developing Areas 11/2016; 50(5):363-370., DOI:10.1353/jda.2016.0050 (2016).
  15. Rajennd Muniady, Abdullah Al Mamun, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol, Mohd. Rosli Mohamad: Social Capital: Cross-industry and Cross-state Comparison among Malaysian Women Micro-entrepreneurs. Mediterranean Journal of Social Sciences 01/2016; 7(1):350-360., DOI:10.5901/mjss.2016.v7n1p350 (Scopus) (2016).
  16. Rajennd Muniady, Abdullah Al Mamun, Mohd. Rosli Mohamad, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol: The Effect of Cognitive and Relational Social Capital on Structural Social Capital and Micro-Enterprise Performance. SAGE Open 10/2015; 5(4):1-9., DOI:10.1177/2158244015611187 (SSCI, Scopus) (2015).
  17. Rajennd Muniady, Abdullah Al- Mamun, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol: Factors Influencing Consumer Behavior: A Study among University Students in Malaysia. Asian Social Science 01/2014; 10(9):18-25., DOI:10.5539/ass.v10n9p18 (ERA) (2014).

In Review

  1. Environmentally Friendly Business Practices Among Low-Income Households: A Case Study from Rural Areas of Malaysia. Progress in Development Studies.
  2. Factors Affecting Job Satisfaction among Lecturers of Private Higher Education Institutes in Vietnam: Job Satisfaction among Lecturers. Higher Education Challenges in South-East Asia. IGI Global.
CONFERENCE PAPERS
  1. P. Yukthamarani Permarupan, Abdullah Al Mamun, Rajennd Muniady, Roselina Ahmad Saufi: Entrepreneurial Competencies among Malaysian Micro-Entrepreneurs: A Cross-Industry and Cross-State Comparison. 2016 International Conference for Bankers and Academics, Bangladesh Institute of Bank Management, Mirpur, Bangladesh.; 09/2016
  2. Abdullah Al Mamun, Rajennd Muniady, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol, Noorshella Binti Che Nawi, C. A. Malarvizhi: Social Capital and Entrepreneurial Competencies: a study among Women Micro-Entrepreneurs in Malaysia. Asia Pacific Conference on Business and Social Sciences – 2015. 23rd to 24th November 2015, Hotel Grand Seasons, Kuala Lumpur, Malaysia; 11/2015
  3. Abdullah Al Mamun, Rajennd Muniady, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol, Mohd. Rosli Mohamad: Micro-Enterprise Development Initiatives and its effects on Entrepreneurial Competencies, Innovation and Social Capital. International Conference of Development and Socio-Spatial Inequalities, Bayview Beach Resort, Penang, Malaysia; 08/2015
  4. Rajennd Muniady, Abdullah Al Mamun, Mohd. Rosli Mohamad, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol: Social Capital: a Cross-Industry and Cross-State Comparison among Malaysian Women Micro-Entrepreneurs. The 2nd CHREST International Conference: Transforming Human Capital for Global Competitiveness, Palm Garden Hotel, IOI Resort, PUTRAJAYA, Malaysia; 06/2015
  5. Rajend Muniady, Abdullah Al Mamun, P. Yuktamarani Permarupan, Noor Raihani Zainol, Mohd. Rosli Mohamad: Social Capital and Micro-Enterprise Performance: A Review. 3rd International Seminar on Entrepreneurship and Business, Hotel Perdana Kota Bharu, Kelantan, Malaysia; 12/2014
Name:
Position:
E-mail:
Academic Qualification:		 Prof. Chin Yee Whah
Adjunct Professor
ywchin@usm.my
PhD: National University of Malaysia, 2002
B.A.: National University of Malaysia, 1995
MAJOR Economic Sociology and Industrial Sociology
RESEARCH AREAS Chinese Business, Entrepreneurship, Migrant Entrepreneurs, State and Economy, Ethnicity and Enterprise Development, Knowledge Management, Small and Medium Enterprises
TEACHING SUBJECTS

Undergraduate Courses

  • Anthropology and Sociology Seminar I & II (2015 to present)
  • Economic Sociology (2008 to present)
  • Industrial Relations (2005 to present)
  • Research Techniques and Social Analysis (2002 to 2005)
  • Societies and Culture of the Nusantara (2007)
  • Human Behavioural Theories and Society (2007)
  • Research Methods (2001 to 2005, 2010)
  • Philosophy of Social Sciences (2019 to present)

Graduate Courses

  • Research Methods (2002 to 2012)
  • Cultures and Societies in Asia: Selected Themes (2010 to 2013)
SUPERVISION

(Name, thesis title; Status; Date completed)

PhD

Dr. Wattanatinnachot Khemmanit. Managers’ Opinions and Responses to Singapore’s Foreign Labour Policy: A Study of the Manufacturing and Manufacturing Related Services Sectors. Main Supervisor. Completed January 2020.

Dr. Koh Ngee Loke. Socioeconomic Life and Work Behaviour of Migrant Contingent Workers: A Study at a Multinational Company in Penang, Malaysia. Main supervisor. Completed, May 2016.

Noor Syafika Ramli. Exploring the Social Consumption Behavior of Current Social Phenomenon on Hipster Style-cafe: A Modern Perspective Analysis. Main supervisor. Current.

Master’s

Yap Chee Yeong. The Impacts of Industrialization on Work Orientation in Malaysian Society. Co-supervisor. Current.

Beh May Ting. Coffee Consumption Culture in Asian Urban Cities: Comparing the Rise of Interest in Specialty Coffees, Indies Cafe and Baristas in Penang, Bangkok and Tokyo. Main Supervisor. Masters in International Studies [Asian Studies]. Completed, June 2014.

Ng Siew Yen. Social Lifestyle and Experience of Online Consumerism among Young Adults in Kuala Lumpur. Main Supervisor. M.Phil. Completed, March 2014.

Adriane Feldmann. Han Jiang Ancestral Temple: A Preservation of the Teochew Identity. Faculty of the University of Fribourg, Switzerland. M.Phil. Field work supervisor. Completed, September 2012.

Omar Bin Yusoff. ‘Jawi Peranakan’ Community in Penang: Cultural Issues and Formation of a Plural Society in Malaysia. Main supervisor. Completed, May 2004.

Undergraduate

Puteri Irna Shuhada Binti Mahadi. Analisis Wacana Pembangunan Kapitalisme Cina di Asia Timur dan Asia Tenggara Main. Main supervisor. Completed, June 2017.

Phang Chi Lick. Undergraduates Involvement in Direct Selling: A Case Study at University Science Malaysia, Penang, Malaysia. Completed, June 2016.

Chu Choy Teng. Forms and Meanings of Birthday Celebrations: A Study of Young Malaysian Chinese. Main supervisor. Completed, February 2011.

Lau Kwok Hong. The Transformation of Malaysian Chinese Business: An Analysis (Free assessment. Exchange student, City University of Hong Kong). Main supervisor. Completed, February 2011.

Mah Hooi Yin. Perceptions on Counselling among School Counsellors: A Case Study in Secondary School in Penang. Main supervisor. Completed, March 2007.

Hong Ee Chyn. Social-economic Status of a Chinese New Village: A Case Study of Kampung Baru Padang Lembu in Kedah, Malaysia. Main supervisor. Completed, March 2006.

Thilagam A/P Kolasndapayyan. Learning Culture in the University: A Case Study of Universiti Sains Malaysia Students. Main supervisor. Completed, March 2004.
EXAMINER

(Title; University; Status; Date)

PhD thesis

Entrepreneurship and Middle Class Parents: A Study of Private Pre-School Educational Centres in the Klang Valley, Malaysia. IKMAS, Universiti Kebangsaan Malaysia. External examiner; February 2017.

Kesan Agihan Tugas Antara Copreneur Wanita dan Lelaki Terhadap Pembentukan Jaringan Usahawan di Kalangan Anak Copreneur. Faculty of Arts and Social Sciences, University Malaya; External examiner; August 2016.

Alternative Strategies and Actions in Social Movement Against Hegemony by Orang Rimba, The Hunter-Gatherers of Jambi, Sumatera. School of Distance Education, Universiti Sains Malaysia; Internal examiner; May 2014.

Keberkesanan Organisasi dan Pengekalan Identiti dan Budaya Cina: Satu Kajian Dong Jiao Zong. Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia; University Malaya; External examiner; April 2014.

Chinese Traditional Culture in Malaysian Chinese Family Business. Faculty of Arts and Social Sciences, University Malaya; External examiner; April 2014.

The Influence of Oriental Philosophy on Malaysian Chinese Corporate Leaders. Faculty of Arts and Social Sciences, University Malaya; External examiner; May 2013.

Maintaining Domination: State Power and Local Politics in Sibu, Sarawak, 1945-2011. School of Social Sciences, Universiti Sains Malaysia; Internal examiner; October 2012.

Bumiputera Entrepreneurs and the State: A Study of Dependency Phenomenon in the Malaysian Construction Sector. Faculty of Social Sciences and Humanities, National University of Malaysia; External examiner; October 2007.

Master’s thesis

Prison Gangs as a Coping Mechanism for Survivalbility: A Case Study of Kiri-kiri Maximum Security Prison Lagos, Nigeria. Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia; External examiner; April 2018.

The Experience of Work: A Case Study of Kindergarten Teachers in Penang. School of Social Sciences, Universiti Sains Malaysia. Internal examiner; October 2016.

Makna Guanxi dan Peranannya Dalam Pemasaran Hasil Pertanian Komuniti Cina: Kajian Kes di Raub, Pahang. Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia; External examiner; October 2015.

Penglibatan Komuniti Nelayan Dalam Keusahawanan di Bachok Kelantan; External examiner; School of Social Development and Economy, Universiti Malaysia Terengganu; External examiner; March 2015.

Reproduksi Sosial dalam Keluarga Kelas Menengah Melayu: Kajian Kes di Sekitar Lembah Kelang; Institute of Malaysian and International Studies, Universiti Kebangsaan Malaysia; External examiner; February 2015.

Satu Kajian Tentang Sifat Kerja Jurujual barang Antik di Pulau Pinang; Internal examiner; School of Social Sciences, Universiti Sains Malaysia; September 2013.

Budaya Organisasi dan Kepuasan Kerja di Syarikat Swasta: Kajian Kes di Westports (M) Sdn Bhd; IKMAS, Universiti Kebangsaan Malaysia. External examiner; January 2011.
ASSESSOR

External assessor for the promotion to Associate Professor.

  1. Three candidates from the Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia.
  2. One condidate from the Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia.
WORKING EXPERIENCE PREVIOUS POSITION
Head, Industry and Community Network, School of Social Sciences, USM, 2008-2009
Deputy Dean, Division of Industry and Community Network, School of Social Sciences, USM, 2010-2012

CURRENT POSITION
Head of Anthropology and Sociology Section (January 2017 – present)
Professor, School of Social Sciences, Universiti Sains Malaysia
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES
  • Editorial board member of Kajian Malaysia (Journal of Malaysian Studies), since 2019.
  • Editorial board member of Southeast Asian Social Science Review (SASSR), since 2016.
  • Editorial board member of International Journal of Asia Pacific Studies (IJAPS), 2016-2018.
  • Panel Member, Anthropology and Sociology Expert Panel for Dewan Bahasa dan Pustaka, since 27 February 2013 to 2018.
  • Member of the Investigating Tribunal Panel, Lembaga Tatatertib Peguam-peguam Malaysia (Advocates & Solicitors Displinary Board, Malaysia) since 2005 to present.
  • Malaysian Social Science Association (Life Member); Executive committee and permanent representative for Universiti Sains Malaysia 2000-2006.
  • Centre for Malaysian Chinese Studies, Kuala Lumpur. Member since 2005-2011.
  • Association for Asian Studies, Ann Arbor, USA. Member since June 2010 to present.
  • International Society for the Study of Chinese Overseas (ISSCO). Member since May 2010 to 2018.
RELATED ACHIEVEMENTS:
KEYNOTE SPEAKER “Conceptualizing Social Sustainability and Intersections of Social Sustainability Research,” delivered at the 11th Social Sciences Postgraduate International Seminar (SSPIS 2019), Universiti Sains Malaysia/DPU, 4 December 2019.
AWARDS
Scholarships
(Title; Granting agency; Term; Amount)

Awarded as a participant of the 2006 ASDP Institute on Infusing Asian Studies into the Undergraduate Curriculum; Asian Studies Development Program (ASDP) at East-West Center, University of Hawaii; 29th May to 17th June; Fully sponsored.

Interaction of culture and entrepreneurship; Southeast Asian Studies Regional Exchange Program (SEASREP) grant receiver (98-EY-04) for PhD Incentive Grants for Young Researchers in Southeast Asian Studies, Toyota Foundation, Japan; 1st July 1998 to 30th June 1999.

Fellowships
(Research title; Status; Institution; Duration)

University-Industry Collaborations in Taiwan; Taiwan Fellowship Granted by the Taiwan Ministry of Foreign Affairs; Chun Yuan Christian University, Taiwan: 1st March – 31 July 2019.

Global Economics and the SME Business Environment in East and Southeast Asia: Opportunities and Constraints; Visiting Research Fellow; Asia Research Centre, Copenhagen Business School, Denmark; 13th September – 12 October 2010.

The Evolution of Chinese Entrepreneurship in Malaysia: Affiliated Fellow; International Institute of Asian Studies (IIAS), Amsterdam, The Netherlands; 2 May 2007 – 31 July 2007.

China and the Transformation of Malaysian Chinese Business; Visiting Research Fellow; East Asian Institute, National University of Singapore; December 2006 - February 2007.

Research grants
(Title; Granting agency; Collaborators; Term; Amount; Status)

The Evolution of Rubber Merchants in Malaysia with Special Focus in North Malaya; Rubber Trade Association of Penang; Co-researcher; 1st October 2018 – 15th September 2019.

Chinese New Migrant Peddlers in Sibu, Sarawak: New Competition, Identities and Business Networks; USM Short-term Research Grant; Principal Researcher; October 2014 – October 2017. Completed.

Innovative Engineering Solution for System and Process; Universiti Sains Malaysia’s Knowledge Transfer Programme; with Shahrul Kamaruddin, Rahim Othman, and Elmy Abu Bakar; 15 August 2011 - 15 July 2013; Completed.

Adopting Lean Manufacturing Tools and Techniques for Continuous Improvement in the Malaysian Manufacturing Industries; Universiti Sains Malaysia’s Knowledge Transfer Programme; with Ishak Abd Azid, Abdul Rahim Othman and Chin Jeng Feng; June 2011-May 2013; Completed.

Work and Entrepreneurship: A Sociological Study in Malaysia; Universiti Sains Malaysia Research University Grant; Principal Researcher; January 2008 to December 2010; Completed.

Economic Liberalization: Towards Inter-ethnic Business Development and National Unity in Malaysia; CRISE, University of Oxford; September 2006 to August 2007; Principal Researcher; Completed.

Bumiputera-Chinese Partnership in Technology-based Industries in Post NEP and NDP Malaysia; Universiti Sains Malaysia Short-term Research Grant; Principal Researcher; July 2003 to June 2005; Completed.

Services

Excellent Service Award 2006 and 2015 (School of Social Sciences), Universiti Sains Malaysia.

Consultancies

(Title; Granting agency: Collaborators; Term; Amount; Status)

Filed work Consultant for a Study On the Issues and Perspectives Towards National Development 2012; Centre for Strategic Engagement Sdn Bhd; Principal researcher; 1st of November 2012 to 31 December 2012; RM3,000; Completed.

Developing a Scale for the Measurement of Unity Index; Ministry of National Unity and Society Development, Government of Malaysia.; with eight other researchers; 1st of October 2004 to 28th February 2005; RM200,000.00; Completed.

Training Programme for SMEs in Relation to the Implementation of AFTA & WTO; Socio-Economic & Environment Research Institute (SERI, now Penang Institute), a Penang State Government think-tank; team member; 1st of March 2003 to 30th of September 2003; RM3,000; Completed.
ORGANIZER
Workshops

Principal organizer. “Beyond Borders: Connectivity and Identities of Change in East Asia,” School of Social Sciences International Workshop, Universiti Sains Malaysia, Penang, Malaysia, 13 December 2012.

Co-organizer. “Jointly Organized International Workshop on SMEs in East and Southeast Asia” by Universiti Sains Malaysia, Malaysia and Asia Research Centre, Copenhagen Business School, Denmark, 30 September to 1 October 2010.

Conferences

Head of Programme. “Asia-pacific University-Community Engagement Network (APUCEN) Summit”, Georgetown, Penang, 13-14 July 2011.

Director of Operation and Head of Secretariat. “The 7th International Malaysian Studies Conference (MSC7), Universiti Sains Malaysia, 16-18 March 2010.

Secretariat. “University-Community Engagement Conference 2009”, Universiti Sains Malaysia, 23-26 November 2009.

Business Programmes

Advanced Business Development Programme: Global Management and International Business, Malaysia, Penang, E&O Hotel, 24-28 March 2014. Co-organized with the Danish Center for Management, Copenhagen, Denmark and the Institute of Southeast Asian Studies (ISEAS), Singapore.

Advanced Business Development Programme: Global Management and International Business, Malaysia, Penang, E&O Hotel, 4-8 March 2013. Co-organized with the Danish Center for Management, Copenhagen, Denmark and the Copenhagen Business School, Copenhagen, Denmark.

Advanced Business Development Programme: Global Management and International Business, Malaysia, Penang, E&O Hotel, 26th to 30th March 2012. Co-organized with the Danish Center for Management, Copenhagen, Denmark and the Copenhagen Business School, Copenhagen, Denmark.

Advanced Business Development Programme: Global Management and International Business, Malaysia, Penang, E&O Hotel, 7-11 March 2011. Co-organized with the Danish Center for Management, Copenhagen, Denmark and the Copenhagen Business School, Copenhagen, Denmark.
CHAIR AND DISCUSSANT

Chair. Social Sciences Postgraduate International Seminar (SSPIS 2015), Session B, School of Social Sciences, Univeriti Sains Malaysia, Penang, 12 November 2015.

Chair: The 8th International Malaysian Studies Conference, “Transition and Transformation: State, Market and Culture in a Period of Rapid Change”, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia, Selangor, 9 – 11 July 2012.

Chair: International Workshop on SMEs in East and Southeast Asia: “Global Economic and the SME Business Environment in East and Southeast Asia: Opportunities and Constraints”, Copenhagen, Copenhagen Business School, 30 September to 1 October 2010.

Chair and Discussion. The 7th International Malaysian Studies Conference (MSC7). “Critical Transitions: Repositioning the State, market and Society”, (Session D – Education and Health), Dewan Persidangan Universiti, Universiti Sains Malaysia, Penang, 16-18 March 2010.

Chair and Discussion. The 6th International Malaysian Studies Conference (MSC6).
‘Engaging Malaysian Modernity: Years & Beyond”, (Session 7B – Economic & Social Development), Crowne Plaza Riverside Hotel, Kuching, Sarawak, 5-7 August 2008.

Chair. “The 8th Conference of the Asia Pacific Sociological Association on “Asia Pacific Region: Societies in Transformation”, (Session C1, Cities and Regions), Penang, Malaysia, Evergreen Laurel Hotel, 19-21 November, 2007.

Chair and Discussant. “The 5th International Malaysian Studies Conference. ‘After Development in Malaysia: Reflections on the Development Agenda and the Future”, (Panel 18: Entrepreneurship), Universiti Putra Malaysia, Serdang, Selangor, Malaysia 8th -10th August 2006.

Chair. “Workshop on Possibilities of Religious Pluralism: Transdisciplinary Perspectives from Malaysia and Sweeden,” School of Social Sciences, Universiti Sains Malaysia, 2nd March 2005.

Chair and discussant. “Colloquim on Chinese Scholarship on the Malay World,” organised by Institute Alam dan Tamadun Melayu (ATMA) (Institute of the Malay World and Civilization, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia 16th -17th September 2002.

Discussant. A Roundtable on “Malaysian Social Science: International Competitiveness, Local ”, School Of Social Sciences, USM, Penang 24th August 2002.
PUBLICATIONS
Books
  1. Chin Yee Whah, Nor Hayati Sa'at, Sity Daud (Eds.). 2014. Sains Sosial dan Kajian Pembangunan: Kumpulan Rencana Penghormatan untuk Profesor Abdul Rahman Embong. [Social Science and Development Studies: Festschrift in Honour of Professor Abdul Rahman Embong]. Kajang: Malaysian Social Science Association & Institute of Malaysian and International Studies, National University of Malaysia, 409 pages.
  2. Chin, Yee Whah. 2003. Budaya dan Keusahawanan Cina di Malaysia (Culture and Chinese Entrepreneurship in Malaysia). Bangi, Malaysia: National University of Malaysia Press. 262 pages.
Special issues (Guest Editor)
  1. Chin, Yee Whah, Benny Teh Cheng Guan and Norzarina Mohd. Zaharim (Guest Eds.). 2015. Beyond Borders: Connectivity and Changed Identities in East Asia. Copenhagen Journal of Asian Studies, 33 (2), 96 pages.
  2. Chin Yee Whah and Jakobsen, M. (Guest Eds.). 2012. East and Southeast Asian SMEs in the Global Economy. Copenhagen Journal of Asian Studies, 30 (1), 134 pages.
  3. Abdul Rahman Embong and Chin, Yee Whah (Guest Eds.). 2011. Community, identity, politics, and healthcare in Malaysia. Kajian Malaysia: Journal of Malaysian Studies, 29 (Supplement 1). 274 pages.
Journal Articles
  1. Chin, Yee Whah. 2019. State Intervention, Globalization and the Evolution of Malaysian Banks’ Identities. Copenhagen Journal of Asian Studies, 37(1): 74-102.
  2. Chin, Yee Whah and Lim Ee Shiang. 2018. Policies and Performance of SMEs in Malaysia. Journal of Southeast Asian Economies, 35(3): 470-487.
  3. Chin, Yee Whah, Lim Ka Tiek, Khoh Soo Beng and Shahrul Kamaruddin. 2018. Knowledge and Talent Development in the Electronics and Electrical (EE) Industry of Malaysia: State-Industry-University Collaboration. Asian Journal of Social Science, 46(6): 668-705.
  4. Chin Yee Whah. 2017. The State and Malaysian Chinese Business: Past, Present and Future. Malaysian Journal of Chinese Studies, 6 (1&2): 1-30.
  5. Chin, Yee Whah and Benny Teh Cheng Guan. 2017. Malaysia’s Protracted Affirmative Action Policy and the Evolving Bumiputera Commercial and Industrial Community. SOJOURN: Journal of Social Issues in Southeast Asia, 32(2): 336-73. DOI:10.1355/sj32-2d.
  6. Chin, Yee Whah. 2015. State Intervention in Business and Malaysian Chinese Entrepreneurship. Malaysian Journal of Chinese Studies, 4(2): 1-26.
  7. Chin, Yee Whah. 2015. Introduction: Dynamics of the Social Construction of East Asia. Copenhagen Journal of Asian Studies, 33(2): 5-11.
  8. Chin Yee Whah. 2012. The Evolution of Malaysia’s Development Strategies and the Global Economy: Responses from SMEs and Civil Societies. Copenhagen Journal of Asian Studies, 30 (1): 11-35.
  9. Chin Yee Whah and Lim Ka Tiek. 2012. Networking and Knowledge Transfer in Malaysian SMEs through University–Industry Engagement and the State. Copenhagen Journal of Asian Studies, 30 (1): 96-116.
  10. Chin, Yee Whah and Lee Yok Fee. 2012. Chambers of commerce and Chinese business enterprise in Malaysia. Malaysian Journal of Chinese Studies, 1(1), 1–18.
  11. Chin, Yee Whah. 2011. Towards Inter-ethnic Business Development and National unity in Malaysia. Kajian Malaysia: Journal of Malaysian Studies, 29, Suppl. 1: 141-174.
  12. Abdul Rahman Embong and Chin Yee Whah. 2011. Introduction: Community, Identity, Politics and Healthcare in Malaysia. Kajian Malaysia: Journal of Malaysian Studies, 29, Suppl. 1: 1-10.
  13. Chin Yee Whah. 2008. The Evolution of Malaysian Chinese entrepreneurship: From British Colonial Rule to Post New Economic Policy, Journal of Chinese Overseas, 4(2): 203-237.
  14. Chin Yee Whah. 2008. Knowledge Management: Business Development in Chinese-Bumiputera Partnerships in Malaysia, Journal of Asian Business, 22(2)/22(3)/23(1): 189-212.
  15. Chin, Yee Whah. 2006. Penang Small and Medium Enterprises: Struggles, Accommodation and New Challenges, Akademika No. 69 July: 17-35.
  16. Gomez, E.T. and Chin Yee Whah. 2006. 马来西亚企业在中国的跨国活动，商业网络和企业发展（下）。(Malaysia in China: Transnationalism, Business Networks and Enterprise Development, Part 2)，Southeast Asian Studies: A Quarterly Journal of Translation, 161 (1): 17-25.
  17. Gomez, E.T. and Chin Yee Whah. 2005. 马来西亚企业在中国的跨国活动，商业网络和企业发展（上）。(Malaysia in China: Transnationalism, Business Networks and Enterprise Development, Part 1)，Southeast Asian Studies: A Quarterly Journal of Translation, 160(4): 43-55.
  18. Chin, Yee Whah. 2003. The ‘Bumiputera Policy’: Views from the Chinese Business Community. Kajian Malaysia: Journal of Malaysian Studies, Vol. XXI, Nos. 1 & 2: 363-377.
  19. Chin, Yee Whah. 2003. The 1997 Financial Crisis and Local Responses: Small and Medium Enterprises in Malaysia. Journal of Malaysian Chinese Studies. Vol. 6: 101-119.
  20. Chin, Yee Whah. 2002. Beberapa Pendekatan dan Tema dalam Kajian Usahawan dan Keusahawanan Cina (Approaches and Themes in the Studies of Chinese Entrepreneurships). Akademika No. 60 Januari: 41-66.
  21. Chin, Yee Whah. 2001. Transformasi Budaya Niaga Usahawan Cina di Semenanjung Malaysia (The Transformation of Chinese Business Culture in Peninsular Malaysia). Kajian Malaysia: Journal of Malaysian Studies, Vol. XIX, No. 1 Jun: 60-101.
  22. Chin, Yee Whah. 2000. Perkembangan Kapitalisme di Malaysia (The Development of Malaysian Capitalism). Akademika No. 57 Julai: 107-114.
  23. Chin, Yee Whah. 1998. Usahawan Cina dalam Industri Kecil dan Sederhana di Semenanjung Malaysia: Modenisasi dalam Perniagaan Keluarga Cina. (Chinese Entrepreneurs in the Small and Medium Industries in Peninsular Malaysia: Modernization of the Family Firms). Akademika No. 53 Julai: 9-32.
Book Chapters
  1. Chin, Yee Whah. 2018. Chinese Female Migrant Peddlers in Sibu, East Malaysia. In Samuel C.Y. Ku and Herlin Chien. Southeast Asia: Beyond Borders and Boundaries, pp. 27-49. Kaohsiung, Taiwan: Wenzao University Press. ISBN: 9789866585494.
  2. Chin, Yee Whah. 2016. Shēn Chǔyú Quánqiú Jīngjì Zhōng de Mǎláixīyà Zhōng Xiǎoxíng Gǐyè: Guójiā Yǔ Jīngjì (Malaysian SMEs and the State in the Global Economy). In Lean Hooi Hooi. Contemporary Malaysia: Economy and Finance, pp. 187-210. Kuala Lumpur: Centre for Malaysian Chinese Studies.
  3. Chin, Yee Whah, Nor Hayati Sa'at, & Sity Daud. 2014. Pendahuluan (Introduction). In Chin Yee Whah, Nor Hayati Sa'at & Sity Daud. Sains Sosial dan Kajian Pembangunan: Kumpulan Rencana Penghormatan untuk Profesor Abdul Rahman Embong (Social Science and Development Studies: Festschrift in Honour of Professor Abdul Rahman Embong), pp.3-16. Kajang: Malaysian Social Science Association (MSSA) & Institute of Malaysian and International Studies (IKMAS), National University of Malaysia (UKM). ISBN: 9789839731033.
  4. Nor Hayati Sa'at and Chin Yee Whah. 2014. Kisah Hidup dan Zaman Seorang Sarjana Sains Sosial Malaysia yang Komited: Interviu dengan Profesor Abdul Rahman Embong (Life Story and Times of a Committed Malaysian Social Science Scholar: Interview with Professor Abdul Rahman Embong). In Chin Yee Whah, Nor Hayati Sa'at & Sity Daud. Sains Sosial dan Kajian Pembangunan: Kumpulan Rencana Penghormatan untuk Profesor Abdul Rahman Embong, pp.19-33. Kajang: MSSA & IKMAS, UKM.
  5. Chin, Yee Whah. 2014. Perniagaan Cina di Malaysia: Etnisiti, Pengurusan Pengetahuan dan Pembangunan Negara (Chinese Business in Malaysia: Ethnicity, Knowledge Management and Nation Building). In Chin Yee Whah, Nor Hayati Sa'at, & Sity Daud. Sains Sosial dan Kajian Pembangunan: Kumpulan Rencana Penghormatan untuk Profesor Abdul Rahman Embong, pp.56-92. Kajang: MSSA & IKMAS, UKM.
  6. Chin, Yee Whah. 2013. Chinese Business in Malaysia: Ethnicity and Knowledge Management. In Thomas Menkhoff, Yue Wah Chay, Hans-Dieter Evers and Chang Yau Hoon. Catalysts of Change: Chinese Business in Asia, pp.73-106. Singapore: World Scientific Publishing.
  7. Chin, Yee Whah. 2010. Sino-Bumiputera Business Partnership in Malaysia: Promoting Inter-ethnic Relations at Mid Level. In Francis Loh Kok Wah. Building Bridges, Crossing Boundaries: Everyday Forms of Inter-Ethnic Peace Building in Malaysia, pp. 199-222. Kuala Lumpur: Malaysian Social Science Association, Jakarta: The Ford Foundation.
  8. Chin, Yee Whah. 2009. 马来西亚华人的商业活动―开拓海外市场与接受挑战 (Malaysian Chinese Businesses: Pioneering Foreign Markets and Meeting Challenges). In Voon Phin Keong. Qin Jian Xing Bang: Malaysia Hua Ren De Gong Xian, pp. 329- 365. Kuala Lumpur: Centre for Malaysian Chinese Studies.
  9. Chin, Yee Whah. 2007. Chinese Economic Activities in the Emerging Malaysian Nation-state: Changing with the Time. In Voon Phin Keong. Malaysian Chinese and Nation-Building: Before Merdeka and Fifty Years After, pp. 269-306. Kuala Lumpur: Centre for Malaysian Chinese Studies.
  10. Chin, Yee Whah. 2007. Chinese-Bumiputera partnership in Technology-based Industries in Post-NEP and Post-NDP Malaysia. In Leo Suryadinata. Chinese Diaspora Since Admiral Zheng He With Special Reference to Maritime Asia, pp. 205-224. Singapore: Chinese Heritage Centre and HuayiNet.
  11. Chin, Yee Whah. 2007. The ‘Made in China’ Label: Imported Goods and the Challenge to Penang Manufacturers. In Voon, Phin Keong. China: Emerging Relations and Development, pp. 65-84. Kuala Lumpur: Centre for Malaysian Chinese Studies.
  12. Gomez, E.T. and Chin, Yee Whah. 2007. Contextualizing the Problem: Promoting Malaysian Investments in China. In Voon, Phin Keong. China: Emerging Relations and Development, pp. 41-63. Kuala Lumpur: Centre for Malaysian Chinese Studies.
  13. Salfarina Abdul Gapor, Chin Yee Whah, Noreha Haji Hashim, Nor Hafizah Selamat, Mohamad Zaini Abu Bakar. 2006. Tahap Perpaduan di Sungai Rambai dan Pekan Nibong Tebal: Analisis Bandingan Mikro antara Lokasi (Level of Unity in Sungai Rambai and Pekan Nibong Tebal: A Micro Comparative Analysis). In Zahara Hassan at el. Readings on Ethnic Relations in a Multicultural Society: Perspectives and Research on National Unity and Integration, pp. 166-179. Seri Kembangan: Universiti Putra Malaysia Press.
  14. Chin, Yee Whah. 2005. Small and Medium Enterprises in Malaysia: New Challenges and Future Research. In Voon Phin Keong. Riding the Winds and Waves, Bridging the Deep Blue Seas, pp.144-148. Kuala Lumpur: Centre for Malaysian Chinese Studies.
  15. Chin, Yee Whah. 2004. Ethnicity and the Transformation of the Ali-Baba Partnership in the Chinese Business Culture in Malaysia. In Cheah Boon Kheng. The Challenge of Ethnicity: Building a Nation in Malaysia, pp. 54-88. Singapore: Marshall Cavendish International.
Book Reviews
  1. 2015. "Ethnic Chinese Entrepreneurship in Malaysia: On Contextualisation in International Business Studies" by Michael Jakobsen. London and New York: Routledge, 2015. 147 pp., Journal of Southeast Asian Economies, 32(3) December: 416-418.
  2. 2009. “The Overseas Chinese of South East Asia: History, Culture, Business” by Ian Rae and Morgen Witzel. New York: Palgrave Macmillan, 2008. vi + 171pp., Bridagen tot de taal-, Land-en Volkenkunde (BKI) (Journal of the Humanities and Social Sciences of Southeast Asia and Oceania), 165 November : 139-140.
  3. 2008. “Networks, Trust and Social Capital: Theoretical and Empirical Investigations from Europe” edited by Sokraits M. Koniordos. Hants: Ashgate, 2005, Comparative Sociology, 7 (4) 2008: 491-493.
  4. 2005. “Chinese Business in the Making of a Malay State, 1882-1941, Kedah and Penang” by Wu Xiao An. London and New York: RoutledgeCurzon, 2003 in J ournal of Chinese Overseas Vol.1, No. 2 November: 296-298.
Other publications (selected)
  1. Tan Tai Wai, Chin Yee whah, Lai Yew Wah and Suresh Narayanan. 2019. “The Evolution of Rubber Merchants in Malaysia with Special Focus on North Malaya”. In Centenary Celebration of The Rubber Trade Association of Penang 1919-2019. Pp. 16-76. Penang: The Rubber Trade Association of Penang. ISBN 9789671750506.
  2. Tan Tai Wai, Chin Yee whah, Lai Yew Wah and Suresh Narayanan. 2019. 马来亚橡胶商人
    的发展史, 含北马橡胶商专辑. In Centenary Celebration of The Rubber Trade Association of Penang 1919-2019. Pp. 8-51. Penang: The Rubber Trade Association of Penang. ISBN 9789671750506.
  3. Chin, Yee Whah and Lim Ee Shiang. 2018. SME Policies and Performance in Malaysia. ISEAS Economics Working Paper No. 3 July, ISEAS - Yusof Ishak Institute, Singapore.
  4. Chin, Yee Whah and Benny Teh Cheng Guan. 2015. Malaysia’s Protracted Affirmative Action Policy and the Evolving Bumiputera Commercial and Industrial Community. ISEAS Economics Working Paper No. 3 December, ISEAS - Yusof Ishak Institute, Singapore.
  5. Chin, Yee Whah. 2015. Changes of Ownership and Identities of Malaysian Banks: Ethnicity, State and Globalization. Copenhagen Discussion Papers No. 51 August, Asia Research Centre, Copenhagen Business School.
  6. Chin Yee Whah. 2010. Towards Inter-ethnic Business Development and National Unity in Malaysia. CRISE Working Paper No. 73, January. UK: Queen Elizabeth House, University of Oxford.
  7. Chin Yee Whah. 2007. Malaysian Chinese Business Community’s Response to the Economic Rise of China. East Asian Institute Background Brief No. 327. National University of Singapore.
  8. Chin, Yee Whah. 2007. From Tin to Ali Baba’s Gold: The Evolution of Chinese Entrepreneurship in Malaysia. IIAS Newsletter #45, Autum, p.8.
  9. Chin, Yee Whah. 2004. The State and Chinese Entrepreneurs in Southeast Asia. NIASnytt, No 3 September: 14-16. Denmark: Nordic Institute of Asian Studies.
  10. Chin, Yee Whah. 2003. 槟州的中小型企业 [Small and Medium Enterprises in Penang]. In Centennial Magazine of Penang Chinese Chamber of Commerce, p.p.292-306. Penang: Penang Chinese Chamber of Commerce.
SELECTED ACADEMIC PAPERS PRESENTED AT CONFERENCES, SEMINARS AND WORKSHOPS
  1. Chin Yee Whah, Chung Tsair-Wang, Wee Hui Ming. 2019. Understanding Taiwan's University-Industry-Government Collaboration Model: A Case Study of a Private University. Executive Operation Office for Industry-Academia Cooperation, Chung Yuan Christian University, Taiwan, 30 July. http://taiwanfellowship.ncl.edu.tw/eng/scholar_detail.aspx?sn=58466
  2. Chin Yee Whah. 2017. Chinese Female Migrant Peddlers in Sibu, East Malaysia. The 2017 Wenzao International Conference on Southeast Asian Studies. Qiuzhen Hall, Wenzao Ursuline University (WZU), Kaohsiung, Taiwan, October 27-28
  3. Chin Yee Whah. 2016. 政府与马来西亚华商:過去,現在與未來 (The State and Malaysia Chinese Entrepreneurship: Past, Present and Future). The1st International Conference on Southeast Asian Chinese Studies: “Malaysian Chinese in the Past, Present and Future” UTAR, Bandar Sungai Long, Cheras, Selangor, 16-17 April 2016.
  4. Chin Yee Whah and Lim Ee Shiang. 2015. Roles of SMEs in Malaysia. Paper presented at a workshop on “The Malaysian Economy Towards 2020: Issues and Challenges" Organised by ISEAS-Ishak Yusof and The University of Nottingham (Malaysia Campus), The University of Nottingham Teaching Centre, Level 2, Chulan Tower, Kuala Lumpur, 26 October 2015.
  5. Chin Yee Whah. 2014. State Investment Institutions and Malaysian Chinese Entrepreneurship. Paper presented at the workshop on "Conference on Exploring and Revising Issues in Malaysian Chinese Research" New Era College, Kajang, Selangor, Malaysia, 8-9 November 2014.
  6. Chin Yee Whah. 2014. Chinese Business Networks and Economic Development in East and Southeast Asia. Paper presented at a workshop on “Global Management and International Business: Economies of Southeast Asia and their Business Systems” Organized by Danish Center for Management, Copenhagen, Denmark and Copenhagen Business School, Copenhagen held in Malaysia, Penang, E&O Hotel, 24-28 March 2014.
  7. HM Wee, Joshua YW Chin, TC Kuo, and Yugowati P, 2013/10, Two-stage newsboy problem for healthcare products and medical devices with channel integration, ORSTW conference 作業研究學會研討會, Hsin Chu, Taiwan, 19 October 2013.
  8. Chin Yee Whah. 2013. From State-led to ‘Private Investment-led’ Growth: New Strategy to Further Enlarge the Wealth Ownership of Bumiputeras. Paper presented at the International workshop on “Exploring Key External Factors Affecting State Performance in Contemporary Southeast Asia", Copenhagen Business School, Copenhagen, Denmark, 30-31 August 2013.
  9. Lim Ka Tiek and Chin Yee Whah. 2013. Knowledge and Talent Development in the Electronics and Electrical Sub-sector of Malaysia: Responses from Government, MNCs, SMEs and University. Paper presented at the International workshop on “Exploring Key External Factors Affecting State Performance in Contemporary Southeast Asia", Copenhagen Business School, Copenhagen, Denmark, 30-31 August 2013.
  10. Chin Yee Whah. 2013. Network and Knowledge Transfer: Government, Industry and University Collaboration in Penang. Paper presented at an international workshop on “Advanced Business Development Programme: Global Management and International Business”, Organized by Danish Center for Management and Copenhagen Business School, Copenhagen held in Malaysia, Penang, E&O Hotel 4-8 March 2013.
  11. Chin Yee Whah. 2012. Malaysian Banks in Merger and Acquisition: From Local to Cross-Border Identities and Connected Markets in the Regions. Paper presented at an international workshop on “Beyond Borders: Connectivity and Identities of Change in East Asia”, School of Social Sciences International Workshop, Universiti Sains Malaysia, Penang, Malaysia, 13-14 December.
  12. Chin Yee Whah. 2012. Development of Chinese SMEs in Malaysia from the 1960s to the Present. Paper presented at the conference on “Malaysian Chinese in Historical Context: Interpretation and Assessment”, New Era College, Kajang, Selangor, Malaysia, 24-25 November.
  13. Chin Yee Whah and Ong Beng Kok. 2012. A preliminary critical discussion about some basic concepts of work and the issues of unemployment in Northern Peninsula of Malaysia. Paper for the 8th International Malaysian Studies Conference, “Transition and Transformation: State, Market and Culture in a Period of Rapid Change”, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia”, 9 – 11 July.
  14. Chin Yee Whah. 2010. Repositioning Malaysian SMEs in the Global Economy: The Economy, Society and the State. Paper presented at the International Workshop on SMEs in East and Southeast Asia: “Global Economic and the SME Business Environment in East and Southeast Asia: Opportunities and Constraints”, Copenhagen, Copenhagen Business School, 30 September to 1 October.
  15. Lim Ka Tiek and Chin Yee Whah. 2010. Networking and Knowledge Transfer: Developing A Model to Enhance Malaysian SMEs Competencies in the Competitive Global Economy. Paper presented at the International Workshop on SMEs in East and Southeast Asia: “Global Economic and the SME Business Environment in East and Southeast Asia: Opportunities and Constraints”, Copenhagen, Copenhagen Business School, 30 September to 1 October.
  16. Chin Yee Whah and Ong Beng Kok. 2009. Multiplicity of Entrepreneurship: An Analysis of Chinese, Malay and Indian Entrepreneurs in Malaysia. Paper presented at the 4th International Conference of Institutes & Libraries for Overseas Chinese Studies, “Interaction and Innovation: Multiple Perspectives on Chinese Overseas Studies,” Guangzhou, China, May 9-11.
  17. Chin Yee Whah and Lee Yok Fee. 2009. Creation of Favorable Business Environment and Enterprise Development: The Role of Malaysian Chinese Chambers of Commerce and Industries. Paper presented at the 16th World Congress of the International Union of Anthropological and Ethnological Sciences (IUAES 2009) on “Humanity, Development and Cultural Diversity”, Kunming, China, July 27-31.
  18. Chin Yee Whah and Andrew Aeria. 2008. Malaysian Construction Companies Foray into Foreign Countries: A Preliminary Analysis and Theoretical Implications. Paper resented at the 6th International Malaysian Studies Conference, “Engaing Malaysian Modernity 50 Years & Beyond,” Crown Plaza Riverside Hotel, Kuching, Sarawak, Malaysian, 5-7 August.
  19. Chin Yee Whah. 2007. Chinese Malaysian Entrepreneurship: Response to Rulers, Politics, Events and Changing with the time. Paper presented at the 8th Conference of the Asia Pacific Sociological Association on “Asia Pacific Region: Societies in Transformation”, Penang, Malaysia, Evergreen Laurel Hotel, 19-21 November.
  20. Gomez, E.T. and Chin Yee Whah. 2007. Malaysia in China: Transnationalism, Business Networks and Enterprise Development (in Chinese, Part 1 and part 2). Southeast Asian Research Centre (SEARC), Working Paper Series No. 95, October, City University of Hong Kong.
  21. Chin Yee Whah. 2007. Economic Liberalisation: Towards Inter-ethnic Business Development and National Unity in Malaysia. Paper presented at the ‘Workshop on Evaluating Affirmative Action: Malaysia in International Comparative Perspective’ organized by the Asia Research Institute (ARI), National University of Singapore, and Centre for Research on Inequality, Human Security and Ethnicity (CRISE), University of Oxford, at ARI, Singapore, 22-23, October.
  22. Chin Yee Whah (甄义华）.2007. 马来西亚华人的商业活动―开拓海外市场与接受挑战
    (Malaysian Chinese Businesses: Pioneering Foreign Markets and Meeting Challenges). Paper presented at the conference on “Malaysian Chinese Contributions and National Progress,” organized by The Federation of Malaysian Chinese Town Hall and the Centre for Malaysian Chinese Studies, Palace of Golden Horses, Seri Kembangan, Malaysia, 6-7 October.
  23. Chin Yee Whah. 2007. The Evolution of Chinese Malaysian Entrepreneurship: From British Colonial Rule to Post NEP Policies. Lecture presented at the Royal Netherlands Institute of Southeast Asian and Caribbean Studies (KITLV) and the International Institute for Asian Studies (IIAS), Leiden, The Netherland, 20 June.
  24. Chin Yee Whah. 2007. Malaysia’s Chinese Business Community’s Response to the Economic Rise of China. Paper presented at an East Asian Institute seminar, National University of Singapore, Singapore 23rd February 2007.
  25. Chin Yee Whah. 2006. Inter-ethnic Business Partnership in Malaysia: Moving Towards Peace Building. The 5th International Malaysian Studies Conference. ‘After Development in Malaysia: Reflections on the Development Agenda and the Future.’ (Panel 18: Entrepreneurship), Universiti Putra Malaysia, Serdang, Selangor, Malaysia 8th -10th August 2006.
  26. Chin Yee Whah. 2006. Knowledge Governance: Business Development in Chinese – Malay Partnerships in Malaysia. Paper presented at The Third International Research Conference on ‘Chinese Entrepreneurship and Asian Business Networks’ on Value Creation through Knowledge Governance, at Lee Kong Chian School of Business, Singapore Management University, Singapore, 20-21 March.
  27. Chin Yee Whah. 2005. Chinese-Bumiputera Partnership in Technology-based Industries in Post NEP and NDP Malaysia. Paper to be presented at the Third International Conference of Institutes and Libraries for Chinese Overseas Studies, “Maritime Asia and the Chinese Overseas, 1405-2005”, Singapore, 18-20 Ogos.
  28. Salfarina Abdul Gapor, Chin Yee Whah, Noreha Haji Hashim, Nor Hafizah Selamat, Mohamad Zaini Abu Bakar. 2005. Tahap Perpaduan Etnik di Sungai Rambai dan Pekan Nibong Tebal: Analisis Bandingan Mikro antara Lokasi [Level of Ethnic Unity in Sungai Rambai and Pekan Nibong Tebal: A Micro Comparative Analysis]. Paper presented at the “Seminar Perpaduan Negara dan Integrasi Nasional Peringkat Nasional”, Putrajaya, Kuala Lumpur, 19-22 May.
  29. Chin Yee Whah. 2004. Penang: Struggle, Accomodation and Challenges. Paper presented at the 4th International Malaysian Studies Conference (MSC4), Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia 3-5 August.
  30. Chin Yee Whah. 2004. The ‘Made in China’ Label: Imported Goods and the Challenge to Penang Manufacturers. Paper presented at the Internatinal Conference on Malaysia-China Relation in A New World Order, Pearl International Hotel, Kuala Lumpur, 27-28 November.
  31. Terence Gomez and Chin Yee Whah. 2004. Malaysia in China: Transnationalism, Buisness Networks and Enterprise Development. Paper presented at the Internatinal Conference on Malaysia-China Relation in A New World Order, Pearl International Hotel, Kuala Lumpur, 27-28 November.
  32. Chin Yee Whah. 2003. The Bumiputera Policy: Views From the Chinese Business Community. Paper presented at the National Seminar, “The Bumiputera Policy: Dynamics and Dilemmas”, Equatorial Hotel, Penang, Malaysia 23-25 September.
  33. Chin Yee Whah. 2003. Does Culture count? Chinese SMEs in Malaysia and Singapore. Paper presented at “The Second International Conference of Institutes and Libraries for Chinese Overseas Studies,” The Chinese University of Hong Kong, Hong Kong 13-15 March.
  34. Chin Yee Whah. 2002. The Evolution of Chinese-Bumiputera Partnership in Post-NEP Malaysia. Paper presented at the Centre of Policy Research for the Seminar Series on “Race and Ethnic Relation”, USM, Penang, Malaysia 26th July 2002.
  35. Chin, Yee Whah. 2002. Globalisation and Small and Medium Industries (SMIs): Strategies for Survival. Paper presented at the Project Workshop and Business Meeting on “Globalization, National Governance and Local Responses,” Georgetown, Penang, Malaysia 17-18 April.
  36. Chin, Yee Whah. 2001. Transformation of Chinese Business Culture in Malaysia. Paper presented at the “Third International Malaysian Studies Conference (MSC3),” Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia 6-8 August.
  37. Chin, Yee Whah. 1998. “Usahawan Cina dalam Industri Kecil dan Sederhana, Semenanjung Malaysia: Satu kajian tentang budaya, ideologi dan transformasi keusahawanan.” Seminar paper presented at the Department of Anthropology and Sociology, Faculty of Social Sciences and Humanities, UKM for the conversion from M.Phill. to Ph.D. March.
Name:
Position:
E-mail:
Academic Qualification:		 Dr Sharifah Faridah binti Syed Ali
Senior Lecturer
faridah.a@newera.edu.my
Doctor of Philosophy (Ph.D) in Tourism - University Putra Malaysia
MBA in Marketing - Universiti Putra Malaysia, Malaysia
Bachelor of Business and Administration (Marketing) - Universiti Malaysia Sabah
Diploma in Marketing - Kolej Ugama Sultan Zainal Abidin
MAJOR Marketing
RESEARCH AREAS Marketing Management, Tourism
TEACHING SUBJECTS Marketing Management, Product Management, International Marketing, Services Marketing, Customer Service Fundamental
RELATED ACHIEVEMENTS:
DISSERTATION/ THESIS

【Doctoral】: “Environmental, social and personal factors influencing impulse buying behaviour among tourists patronizing premium outlets in Malaysia.”

【Master】: “Predicting consumer intention to choose halal cosmetics.”
JOURNAL ARTICLE

Ali S.F S., Aziz A. B., Yusuf R. N. R., & Ng S. I. (2019). Evaluation the role of sales promotion in influencing impulse buying behaviour: A comparison of international and local tourist at Premium outlet in Malaysia, Journal of Tourism, Hospitality and Environment Management, 4(15), 32-43
BOOKS

Ali S.F S., Aziz A. B., Ng S. I. & Yusuf R. N. R. (2018). The conceptual exploration on the role of impulse buying behaviour in shopping tourism industry In: Perspective in Entrepreneurship, Marketing and Tourism, Universiti Putra Malaysia Press, 240 – 252.
Name:
Position:
E-mail:
Academic Qualification:		 Dr Alexander Tay Guan Meng
Assistant Professor cum Head of Department
alexander.tay@newera.edu.my
Doctor of Philosophy (Marketing) - Universiti Tun Abdul Razak (UNIRAZAK)
Master of Business Administration (International Business)
Bachelor of Business Administration (Marketing)
MAJOR Marketing, Consumer Behaviour, International Business
RESEARCH AREAS Marketing, Consumer Behaviour, International Business
TEACHING SUBJECTS Marketing Management, Product Management, International Marketing, Services Marketing, Customer Service Fundamental
RELATED ACHIEVEMENTS:
DISSERTATION/THESIS 【PhD】 The Determinants and Dimensions of Customer Experience Towards Customer Value, Delight and Loyalty In Low-Cost Airline Service
RESEARCH PROJECTS/ GRANTS & FUNDING
  • Mitigating the Impact of Minimum Wage Policy Through Productivity: Solutions to
    Malaysian SMEs in the Manufacturing and Service Sectors, ACCCIM Socio-Economic Research Centre (SERC) Trust, December 2014 – April 2015
  • Organic Agriculture and Marketing Perspective for Zenxin Organic Food Company: A Case Study, UTARRF, December 2016 – December 2017
  • Belt and Road Initiative in Malaysia: Public Perception on Socioeconomic, Cultural and Educational Implications, China Embassy, October 2018 – March 2019
  • A Study on the Regulation, Partner-Driver’s Welfare, and Sustainability of E-Hailing Industry in Malaysia, UTARRF, June 2019 – May 2020
  • Online Lecture Series on Japanese Business, Management and Case Studies, Toshiba International Foundation, May 2021 – March 2022
JOURNAL PUBLICATIONS
  • Cham Tat Huei, Lim Yet Mee, Aik Nai Chiek, Alexander Tay Guan Meng, “Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention.”, International Journal of Pharmaceutical and Healthcare Marketing, Emerald Group Publishing Limited, Volume 10, Issue 4, pp 412-431, August 2016 (ISI Thomson ISSN: 1750-6123)
  • Aye Aye Khin, Alexander Tay Guan Meng, Wong Hong Chau, “Determinants of Customer Satisfaction Towards Creation of Customer Loyalty of the Construction Hardware Suppliers in Malaysia”, Journal of Global Business and Social Entrepreneurship, Global Business and Social Entrepreneruship, Volume 2, Issue 5, pp 139-153, September 2016 (ISI Thomson ISSN: 24621714)
  • Goh Poh Jin, Cham Tat Huei, “Consumers’ Perception towards the Implementation of Goods and Services Tax (GST) in Malaysia: A Review Paper”, Journal of Global Business and Social Entrepreneurship (GBSE), Global Business and Social Entrepreneurship (GBSE), Volume 1, Issue 4, pp 17-23, February 2017 (ISI Thomson ISSN: 24621714)
  • Wong Hong Chau, Aye Aye Khin, Tan Hoi Piew, “Public Expenditure in a Simple Model of Economic Growth: The Case of Malaysia”, Journal of Research in Business, Economics and Management (JRBEM), Scitech Research Organisation, Volume 8, Issue 7, pp 1605-1616, July 2017 (ISI Thomson ISSN: 2395-2210)
  • Alexander Tay, Goh Poh Jin, “Malaysia Generation Y’s Perceptions and Attitudes towards Multilevel Marketing (MLM) Career Option”, Journal of
    Humanities, Language, Culture and Business (HLCB), HLCB, Volume 2, Issue 8, pp 162-171, May 2018 (ISI Thomson ISSN: 01268147)
  • Tai Lit Cheng, Yeong Wai Mun, Malathi Nair, Sia Bee Chuan, Alexander Tay Guan Meng, “Organic Agriculture and Marketing Perspective for Zenxin Organic Food company: A Case Study”, Journal of Marketing Advances and Practices, Sarawak Research Society, Volume 1, Issue 2, pp 53-69, September 2019
  • Alexander Tay Guan Meng, Samsinar Md. Sidin, “The Effect of Expectations and Service Quality on Customer Experience in the Marketing 3.0 Paradigm”, Journal of
    Marketing Advances and Practices, Sarawak Research Society, Volume 2, Issue 2, pp 65-84, June 2020
CONFERENCE PRESENTATIONS
  • Wong Hong Chau, Aye Aye Khin, Public Expenditure and Economic Growth in Malaysia, The International Conference on Accounting Studies (ICAS) 2016, Langkawi, Kedah, Malaysia, 15-18 August 2016 (ISBN: 978-967-0910-27-7)
  • Goh Poh Jin, Perceptions and Attitudes towards Multilevel Marketing (MLM) Career: A Study of Generation Y in Malaysia, International Multidisciplinary Academic Conference (Imac), 2018, Casuarina Hotel, Ipoh, Perak, 19-20 March 2018 (ISBN: 978-967-14835-4-1)
  • Emily Chow Yan Chi, Goh Hong Lip, Lim Yee Wui, Lai Siew Fong, Alexander Tay Guan Meng, Online Impressions on E-hailing Service: A Study on Positive and Negative Sentiments on GRAB Malaysia and GO-JEK Indonesia on Twitter Platform, 4th Asia International Multidisciplinary Conference 2020, 25 April 2020 (ISBN: NONE)
INVOLVEMENT IN RESEARCH CENTRES
  • Belt and Road Strategic Research Centre
  • Centre for Entrepreneurial Sustainability