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Dr. Shamuni A/P Kunjiapu ; MIM,PSMB 副教授 shamuni.k@newera.edu.my
学历: 马来西亚国民大学博士 英国诺丁汉特伦特大学(特优)硕士 马来西亚北方大学(荣誉)学士
In Review
甄义华教授 副教授 ywchin@usm.my
学历: PhD: National University of Malaysia, 2002 B.A.: National University of Malaysia, 1995
Undergraduate Courses
Graduate Courses
(Name, thesis title; Status; Date completed)
Dr. Wattanatinnachot Khemmanit. Managers’ Opinions and Responses to Singapore’s Foreign Labour Policy: A Study of the Manufacturing and Manufacturing Related Services Sectors. Main Supervisor. Completed January 2020.
Dr. Koh Ngee Loke. Socioeconomic Life and Work Behaviour of Migrant Contingent Workers: A Study at a Multinational Company in Penang, Malaysia. Main supervisor. Completed, May 2016.
Noor Syafika Ramli. Exploring the Social Consumption Behavior of Current Social Phenomenon on Hipster Style-cafe: A Modern Perspective Analysis. Main supervisor. Current.
Yap Chee Yeong. The Impacts of Industrialization on Work Orientation in Malaysian Society. Co-supervisor. Current.
Beh May Ting. Coffee Consumption Culture in Asian Urban Cities: Comparing the Rise of Interest in Specialty Coffees, Indies Cafe and Baristas in Penang, Bangkok and Tokyo. Main Supervisor. Masters in International Studies [Asian Studies]. Completed, June 2014.
Ng Siew Yen. Social Lifestyle and Experience of Online Consumerism among Young Adults in Kuala Lumpur. Main Supervisor. M.Phil. Completed, March 2014.
Adriane Feldmann. Han Jiang Ancestral Temple: A Preservation of the Teochew Identity. Faculty of the University of Fribourg, Switzerland. M.Phil. Field work supervisor. Completed, September 2012.
Omar Bin Yusoff. ‘Jawi Peranakan’ Community in Penang: Cultural Issues and Formation of a Plural Society in Malaysia. Main supervisor. Completed, May 2004.
Puteri Irna Shuhada Binti Mahadi. Analisis Wacana Pembangunan Kapitalisme Cina di Asia Timur dan Asia Tenggara Main. Main supervisor. Completed, June 2017.
Phang Chi Lick. Undergraduates Involvement in Direct Selling: A Case Study at University Science Malaysia, Penang, Malaysia. Completed, June 2016.
Chu Choy Teng. Forms and Meanings of Birthday Celebrations: A Study of Young Malaysian Chinese. Main supervisor. Completed, February 2011.
Lau Kwok Hong. The Transformation of Malaysian Chinese Business: An Analysis (Free assessment. Exchange student, City University of Hong Kong). Main supervisor. Completed, February 2011.
Mah Hooi Yin. Perceptions on Counselling among School Counsellors: A Case Study in Secondary School in Penang. Main supervisor. Completed, March 2007.
Hong Ee Chyn. Social-economic Status of a Chinese New Village: A Case Study of Kampung Baru Padang Lembu in Kedah, Malaysia. Main supervisor. Completed, March 2006.
Thilagam A/P Kolasndapayyan. Learning Culture in the University: A Case Study of Universiti Sains Malaysia Students. Main supervisor. Completed, March 2004.
(Title; University; Status; Date)
Entrepreneurship and Middle Class Parents: A Study of Private Pre-School Educational Centres in the Klang Valley, Malaysia. IKMAS, Universiti Kebangsaan Malaysia. External examiner; February 2017.
Kesan Agihan Tugas Antara Copreneur Wanita dan Lelaki Terhadap Pembentukan Jaringan Usahawan di Kalangan Anak Copreneur. Faculty of Arts and Social Sciences, University Malaya; External examiner; August 2016.
Alternative Strategies and Actions in Social Movement Against Hegemony by Orang Rimba, The Hunter-Gatherers of Jambi, Sumatera. School of Distance Education, Universiti Sains Malaysia; Internal examiner; May 2014.
Keberkesanan Organisasi dan Pengekalan Identiti dan Budaya Cina: Satu Kajian Dong Jiao Zong. Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia; University Malaya; External examiner; April 2014.
Chinese Traditional Culture in Malaysian Chinese Family Business. Faculty of Arts and Social Sciences, University Malaya; External examiner; April 2014.
The Influence of Oriental Philosophy on Malaysian Chinese Corporate Leaders. Faculty of Arts and Social Sciences, University Malaya; External examiner; May 2013.
Maintaining Domination: State Power and Local Politics in Sibu, Sarawak, 1945-2011. School of Social Sciences, Universiti Sains Malaysia; Internal examiner; October 2012.
Bumiputera Entrepreneurs and the State: A Study of Dependency Phenomenon in the Malaysian Construction Sector. Faculty of Social Sciences and Humanities, National University of Malaysia; External examiner; October 2007.
Prison Gangs as a Coping Mechanism for Survivalbility: A Case Study of Kiri-kiri Maximum Security Prison Lagos, Nigeria. Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia; External examiner; April 2018.
The Experience of Work: A Case Study of Kindergarten Teachers in Penang. School of Social Sciences, Universiti Sains Malaysia. Internal examiner; October 2016.
Makna Guanxi dan Peranannya Dalam Pemasaran Hasil Pertanian Komuniti Cina: Kajian Kes di Raub, Pahang. Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia; External examiner; October 2015.
Penglibatan Komuniti Nelayan Dalam Keusahawanan di Bachok Kelantan; External examiner; School of Social Development and Economy, Universiti Malaysia Terengganu; External examiner; March 2015.
Reproduksi Sosial dalam Keluarga Kelas Menengah Melayu: Kajian Kes di Sekitar Lembah Kelang; Institute of Malaysian and International Studies, Universiti Kebangsaan Malaysia; External examiner; February 2015.
Satu Kajian Tentang Sifat Kerja Jurujual barang Antik di Pulau Pinang; Internal examiner; School of Social Sciences, Universiti Sains Malaysia; September 2013.
Budaya Organisasi dan Kepuasan Kerja di Syarikat Swasta: Kajian Kes di Westports (M) Sdn Bhd; IKMAS, Universiti Kebangsaan Malaysia. External examiner; January 2011.
External assessor for the promotion to Associate Professor.
Awarded as a participant of the 2006 ASDP Institute on Infusing Asian Studies into the Undergraduate Curriculum; Asian Studies Development Program (ASDP) at East-West Center, University of Hawaii; 29th May to 17th June; Fully sponsored.
Interaction of culture and entrepreneurship; Southeast Asian Studies Regional Exchange Program (SEASREP) grant receiver (98-EY-04) for PhD Incentive Grants for Young Researchers in Southeast Asian Studies, Toyota Foundation, Japan; 1st July 1998 to 30th June 1999; USD4,000.
University-Industry Collaborations in Taiwan; Taiwan Fellowship Granted by the Taiwan Ministry of Foreign Affairs; Chun Yuan Christian University, Taiwan: 1st March – 31 July 2019.
Global Economics and the SME Business Environment in East and Southeast Asia: Opportunities and Constraints; Visiting Research Fellow; Asia Research Centre, Copenhagen Business School, Denmark; 13th September – 12 October 2010.
The Evolution of Chinese Entrepreneurship in Malaysia: Affiliated Fellow; International Institute of Asian Studies (IIAS), Amsterdam, The Netherlands; 2 May 2007 – 31 July 2007.
China and the Transformation of Malaysian Chinese Business; Visiting Research Fellow; East Asian Institute, National University of Singapore; December 2006 - February 2007.
The Evolution of Rubber Merchants in Malaysia with Special Focus in North Malaya; Rubber Trade Association of Penang; Co-researcher; 1st October 2018 – 15th September 2019.
Chinese New Migrant Peddlers in Sibu, Sarawak: New Competition, Identities and Business Networks; USM Short-term Research Grant; Principal Researcher; October 2014 – October 2017; RM29,000. Completed.
Innovative Engineering Solution for System and Process; Universiti Sains Malaysia’s Knowledge Transfer Programme; with Shahrul Kamaruddin, Rahim Othman, and Elmy Abu Bakar; 15 August 2011 - 15 July 2013; RM161,250; Completed.
Adopting Lean Manufacturing Tools and Techniques for Continuous Improvement in the Malaysian Manufacturing Industries; Universiti Sains Malaysia’s Knowledge Transfer Programme; with Ishak Abd Azid, Abdul Rahim Othman and Chin Jeng Feng; June 2011-May 2013; RM110,210; Completed.
Work and Entrepreneurship: A Sociological Study in Malaysia; Universiti Sains Malaysia Research University Grant; Principal Researcher; January 2008 to December 2010; RM84,000; Completed.
Economic Liberalization: Towards Inter-ethnic Business Development and National Unity in Malaysia; CRISE, University of Oxford; September 2006 to August 2007; Principal Researcher; £2,650.00: Completed.
Bumiputera-Chinese Partnership in Technology-based Industries in Post NEP and NDP Malaysia; Universiti Sains Malaysia Short-term Research Grant; Principal Researcher; July 2003 to June 2005; RM11,000; Completed.
Excellent Service Award 2006 and 2015 (School of Social Sciences), Universiti Sains Malaysia.
(Title; Granting agency: Collaborators; Term; Amount; Status)
Filed work Consultant for a Study On the Issues and Perspectives Towards National Development 2012; Centre for Strategic Engagement Sdn Bhd; Principal researcher; 1st of November 2012 to 31 December 2012; RM3,000; Completed.
Developing a Scale for the Measurement of Unity Index; Ministry of National Unity and Society Development, Government of Malaysia.; with eight other researchers; 1st of October 2004 to 28th February 2005; RM200,000.00; Completed.
Training Programme for SMEs in Relation to the Implementation of AFTA & WTO; Socio-Economic & Environment Research Institute (SERI, now Penang Institute), a Penang State Government think-tank; team member; 1st of March 2003 to 30th of September 2003; RM3,000; Completed.
Principal organizer. “Beyond Borders: Connectivity and Identities of Change in East Asia,” School of Social Sciences International Workshop, Universiti Sains Malaysia, Penang, Malaysia, 13 December 2012.
Co-organizer. “Jointly Organized International Workshop on SMEs in East and Southeast Asia” by Universiti Sains Malaysia, Malaysia and Asia Research Centre, Copenhagen Business School, Denmark, 30 September to 1 October 2010.
Head of Programme. “Asia-pacific University-Community Engagement Network (APUCEN) Summit”, Georgetown, Penang, 13-14 July 2011.
Director of Operation and Head of Secretariat. “The 7th International Malaysian Studies Conference (MSC7), Universiti Sains Malaysia, 16-18 March 2010.
Secretariat. “University-Community Engagement Conference 2009”, Universiti Sains Malaysia, 23-26 November 2009.
Advanced Business Development Programme: Global Management and International Business, Malaysia, Penang, E&O Hotel, 24-28 March 2014. Co-organized with the Danish Center for Management, Copenhagen, Denmark and the Institute of Southeast Asian Studies (ISEAS), Singapore.
Advanced Business Development Programme: Global Management and International Business, Malaysia, Penang, E&O Hotel, 4-8 March 2013. Co-organized with the Danish Center for Management, Copenhagen, Denmark and the Copenhagen Business School, Copenhagen, Denmark.
Advanced Business Development Programme: Global Management and International Business, Malaysia, Penang, E&O Hotel, 26th to 30th March 2012. Co-organized with the Danish Center for Management, Copenhagen, Denmark and the Copenhagen Business School, Copenhagen, Denmark.
Advanced Business Development Programme: Global Management and International Business, Malaysia, Penang, E&O Hotel, 7-11 March 2011. Co-organized with the Danish Center for Management, Copenhagen, Denmark and the Copenhagen Business School, Copenhagen, Denmark.
Chair. Social Sciences Postgraduate International Seminar (SSPIS 2015), Session B, School of Social Sciences, Univeriti Sains Malaysia, Penang, 12 November 2015.
Chair: The 8th International Malaysian Studies Conference, “Transition and Transformation: State, Market and Culture in a Period of Rapid Change”, Fakulti Sains Sosial dan Kemanusiaan, Universiti Kebangsaan Malaysia, Selangor, 9 – 11 July 2012.
Chair: International Workshop on SMEs in East and Southeast Asia: “Global Economic and the SME Business Environment in East and Southeast Asia: Opportunities and Constraints”, Copenhagen, Copenhagen Business School, 30 September to 1 October 2010.
Chair and Discussion. The 7th International Malaysian Studies Conference (MSC7). “Critical Transitions: Repositioning the State, market and Society”, (Session D – Education and Health), Dewan Persidangan Universiti, Universiti Sains Malaysia, Penang, 16-18 March 2010.
Chair and Discussion. The 6th International Malaysian Studies Conference (MSC6). ‘Engaging Malaysian Modernity: Years & Beyond”, (Session 7B – Economic & Social Development), Crowne Plaza Riverside Hotel, Kuching, Sarawak, 5-7 August 2008.
Chair. “The 8th Conference of the Asia Pacific Sociological Association on “Asia Pacific Region: Societies in Transformation”, (Session C1, Cities and Regions), Penang, Malaysia, Evergreen Laurel Hotel, 19-21 November, 2007.
Chair and Discussant. “The 5th International Malaysian Studies Conference. ‘After Development in Malaysia: Reflections on the Development Agenda and the Future”, (Panel 18: Entrepreneurship), Universiti Putra Malaysia, Serdang, Selangor, Malaysia 8th -10th August 2006.
Chair. “Workshop on Possibilities of Religious Pluralism: Transdisciplinary Perspectives from Malaysia and Sweeden,” School of Social Sciences, Universiti Sains Malaysia, 2nd March 2005.
Chair and discussant. “Colloquim on Chinese Scholarship on the Malay World,” organised by Institute Alam dan Tamadun Melayu (ATMA) (Institute of the Malay World and Civilization, Universiti Kebangsaan Malaysia, Bangi, Selangor, Malaysia 16th -17th September 2002.
Discussant. A Roundtable on “Malaysian Social Science: International Competitiveness, Local ”, School Of Social Sciences, USM, Penang 24th August 2002.
【Doctoral】: “Environmental, social and personal factors influencing impulse buying behaviour among tourists patronizing premium outlets in Malaysia.”
【Master】: “Predicting consumer intention to choose halal cosmetics.”
Ali S.F S., Aziz A. B., Yusuf R. N. R., & Ng S. I. (2019). Evaluation the role of sales promotion in influencing impulse buying behaviour: A comparison of international and local tourist at Premium outlet in Malaysia, Journal of Tourism, Hospitality and Environment Management, 4(15), 32-43
Ali S.F S., Aziz A. B., Ng S. I. & Yusuf R. N. R. (2018). The conceptual exploration on the role of impulse buying behaviour in shopping tourism industry In: Perspective in Entrepreneurship, Marketing and Tourism, Universiti Putra Malaysia Press, 240 – 252.