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Heng Han Kok

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Academic Qualification:		 Heng Han Kok
Senior Lecturer cum Head of Department
hankok.heng@newera.edu.my
B.A. (Hons) in Mathematics with Economic (UMS, Malaysia)
M.A. in Science (Statistics) (UKM, Malaysia)
PhD in Business Administration (ongoing)
PROFESSIONAL FIELDS
MAJOR Mathematics, Economics and Statistics
RESEARCH AREAS Social Science, Behavioural Finance, Financial Risk Management
TEACHING SUBJECTS Business Statistics, Business Mathematics, Computer Application, Introductory to Finance, Quantitative Technique
WORKING EXPERIENCE 11 years in NEUC
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Fellow member of Malaysian Institute of Management (MIM)
Certified Trainer (TTT/24821)
Certificate in Business Accounting (CIMA)
RELATED ACHIEVEMENTS
DISSERTATION/THESIS B.A. (Hons) Thesis: Prevalence of diabetes in Malaysia (Statistical Analysis)

M.A Thesis: Modeling (Air Quality Forecasting in Malaysia)
PUBLISHED PAPERS/BOOKS
  • Heng Han Kok, Izwan Harith bin Md. Ithnan
    Investigation and Study on Mathematical Anxiety and Related Factors of an Institution of Higher Learning in Malaysia. (Journal of Education and Teaching, Vol.1 No.2, 2019)
  • Dr. Wang Ruixin, Chong Wei Loong and Heng Han Kok
    The Motivation in Chinese Language Learning of Students from Chinese Primary Schools in Malaysia: An Investigation in Sentul, Kuala Lumpur. (Xiamen University Press, Volume 51, Issue 4, 2020)
  • Shyue Chuan Chong, Han Kok Heng, Siok Jin Lim, Vejaratnam Navaratnam, Andaeus Zun Khan Neoh
    Financial Risk Tolerance: The Case of Older Chinese in Klang Valley, Malaysia 2020. (International Journal of Financial Research, Vol. 12, No. 2; 2021)
  • Vejaratnam, N., bin Md Ithnan, I. H., Peng, F. G. S., Paramasivam, T., Kok, H. H., James, S. D., & Anathuri, A. (2022). Demystifying the Research on Special Education: a Bibliometric Analysis. INTERNATIONAL JOURNAL OF SPECIAL EDUCATION, 37(3s).
  • Kok, H. H., Vejaratnam, N., Ithnan, I. H. B. M., Zaid, S. M., Ismail, N., Abbas, M. S., & Mohd Amin, F. (2022). Correlates of Mathematics Anxiety among Business Studies Students: A Case of an Institution of Higher Learning in Malaysia. Central Asia & the Caucasus (14046091), 23(1).
  • Heng, H. K., Wang, R. X., Peng, F. G. S., binti Zainal, I. S., Abidin, V. N., Abdullah, N. A., & Abdullah, A. S. (2022). The Mediating Role of Institutional Support on Relationship between Technology Acceptance Model (TAM) and Student Satisfaction to Use E-Learning during Covid-19 Pandemic: The Study of Private University in Malaysia. INTERNATIONAL JOURNAL OF SPECIAL EDUCATION, 37(3s).
  • Identification Factors Affecting E-learning Satisfaction during Pandemic Period among Students at UiTM Melaka Malaysia. Han Kok Heng，Keat Yeap, Foo Terng Hoe, Ira Syazwani binti Zainal Abidin. International Journal of Innovation, Creativity and Change 16 (1), 416-430.
  • Akbar, F. H., Zainuddin, N., Jusoh, J. M., Feisal, A., Ismial, M. F., & Kok, H. H. (2022). Impact of Health Service Quality on Brand Image of Health Facilities. Central Asia & the Caucasus (14046091), 23(1).
  • Heng, H. K., Yeap, C. K., Peng, F. G. S., Vejaratnam, N., Ithnan, & Lai, P. Y. (2023). Exploring Differences in e-Learning Satisfaction: Comparative Study between Public and Private University. Journal of Education and Teaching, 5(1), 55-74.
  • Tay, A.G.M & Heng, H.K. (2023) Unlocking the Keys To Crowdfunding Adoption In Malaysia, Business Management and Social Sciences Conference (BMSC) Proceeding, November 24, 2023, New Era University College, Kajang, Malaysia.
  • Lee, X. J., Lee, S. & Heng, H.K. (2023) Determinants of Smartwatch Adoption for Health Monitoring in Malaysia: A Behavioural Perspective, Business Management and Social Sciences Conference (BMSC) Proceeding, November 24, 2023, New Era University College, Kajang, Malaysia.
  • Sik, D.R.E., Wong, X.H. & Heng, H.K. (2023) Exploring the Factors Influencing Tourist Intention to Use Smart Tourism Services in Malaysia, Business Management and Social Sciences Conference (BMSC) Proceeding, November 24, 2023, New Era University College, Kajang, Malaysia.
  • Tay, A.G.M & Heng, H.K. (2023) The effectiveness of predictors that influences Consumer Acceptance of the use of Mobile marketing in the Health and Beauty Retail Industry, Business Management and Social Sciences Conference (BMSC) Proceeding, November 24, 2023, New Era University College, Kajang, Malaysia.
  • Heng, H. K., Wang, R. X., Yeap, C. K., Ithnan, I. H. M., Abidin, I. S. B. Z., & Lai, P. Y. (2024). Breaking Barriers: Exploring the Gender Moderation in Factors Affecting University Choice for Students. In Islamic Finance: New Trends in Law and Regulation (pp. 345-357). Cham: Springer Nature Switzerland.
AWARDS & ACHIEVEMENTS
  • Best paper award for the conference BMSC 2023, FAME NEUC.
    Paper Tittle: Unlocking The Keys To Crowdfunding Adoption In Malaysia.
  • Best paper and best presenter award for the The International Conference on Social Science & Technology (ICOSST 2023) – Scopus.
    Paper Tittle: Breaking Barriers: Exploring the Gender Moderation in Factors Affecting University Choice for Students.
ACADEMIC ACTIVITIES

MBA Thesis Supervision

  • LOW PEI SZE (2023) – Weibo Marketing Impact on Tourism Industry’s Consumer Behaviour
  • MBA_PJ7306 MBA Project Internal Examinar - Determinants of Malaysian Consumers Intent To Purchase Music Concert Tickets (2023 - Lee Wan Ying)

Research Projects/ Grants & Funding:

  • Research Project: Research and Market Base View for the performances of Public Transport sector in Malaysia [Kelab Pemuda Dinamik Taman Daya (KPDTD), EXTREME YOUTH JOHOR (PPBM: KT0490/01/17)] June 2020-Dec 2020

Conference Presentation:

  • International Conference on Business and Social Sustainability (ICOBSS) 2021. UITM Kelantan Branch.
  • 7th Global Higher Education Forum 2021, Academic Conference, USM, Penang.
  • International Conference on Recent Trend in Education, Technology, Innovation, and Social Sciences (ICETIS 2022), 18- 20 March 2022.
  • International Journal of Health Sciences (IJHS) 2022. ISSN: 2550- 696X
  • The International Conference on Social Science & Technology (ICOSST 2023) – Scopus Conference, UNIKL (MIIT) Malaysia. (21 Sept 2023)
  • Business and Management Conference 2023, New Era University College. (24 Nov 2023)