商业管理系

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Dr Sharifah Faridah binti Syed Ali

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Position:
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Academic Qualification:		 Dr Sharifah Faridah Syed Ali
Senior Lecturer
faridah.a@newera.edu.my
Doctor of Philosophy (Tourism), Universiti Putra Malaysia
Master of Administration (Marketing), Universiti Putra Malaysia
Bachelor of Business and Administration (Marketing), Universiti Malaysia Sabah
Diploma in Marketing, Kolej Ugama Sultan Zainal Abidin
MAJOR Marketing
RESEARCH AREAS Consumer Behaviour, Marketing, Tourism
TEACHING SUBJECTS Marketing Management MARK103D (Diploma)
Sales Management MARK204D (Diploma)
Product Management MARK208D (Diploma)
Marketing Communication MARK104D (Diploma)
Services Marketing MARK207 (Diploma)
International Marketing MARK203D (Diploma)
Integrated Marketing Communication BBBMK1333 (Degree)
Global Marketing BBBMK3224 (Degree)
Advertising Management BBBMK3264 (Degree)
Customer Service Fundamentals BBBMK1223 (Degree)
Social Marketing MBA_MK7343 (Master)
Research Methodology PHD_RM8113 (PhD)
WORKING EXPERIENCE

May 2021 - Present
Senior Lecturer
New Era University College

Oct 2022 – Feb 2021
Part-time Lecturer
Universiti Putra Malaysia

2010 - 2015
Sales Executive
Percetakan Nasional Malaysia Berhad

2009 – 2010
Price Monitoring Officer
Ministry Trade Domestic Co-operatives and Consumerism

2008 – 2009
Customer Service Officer
ASTRO
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES March 2022 - Present
Programme Coordinator, Bachelor of Marketing, NEUC

March 2022 – April 2024
Programme Coordinator, Diploma in Marketing, NEUC

May 2021 – May 2023
Member of Programme Review Committee, Faculty Level, NEUC
RELATED ACHIEVEMENTS:
DISSERTATION/ THESIS

PhD:
Environmental, social and personal factors influencing impulse buying behaviour among tourists patronizing premium outlets in Malaysia.

Master:
Predicting consumer intention to choose halal cosmetics.
PUBLISHED PAPERS/BOOKS
  • Ali S.F S., Aziz A. B., Yusuf R. N. R., & Ng S. I. (2019). Evaluation the role of sales promotion in influencing impulse buying behaviour: A comparison of international and local tourist at Premium outlet in Malaysia, Journal of Tourism, Hospitality and Environment Management, 4(15), 32-43
  • Ali S.F S., Aziz A. B., Ng S. I. & Yusuf R. N. R. (2018). The conceptual exploration on the role of impulse buying behaviour in shopping tourism industry In: Perspective in Entrepreneurship, Marketing and Tourism, Universiti Putra Malaysia Press, 240 – 252.
  • Ali S.F.S., Aziz A.B., Ng S.I. & Yusuf R.N.R (2022). The association of impulse buying with environmental and social factors: A gender perspective –Journal of Management and Business, 14 (2)
  • Abdullah., S.I.N.W. & Ali S.F.S (2023). The role of social media Influencers towards purchase intention of luxury cosmetics brand among Malaysian Urban Woman, Malaysian Journal of Consumer and Family Economics, 30, 271-301.
  • Rosely, N. & Ali, S.F.S. (2023) A Challenge Towards Sustainable Fashion Consumption: Fast Fashion and Impulsive Purchase Behaviour. International Journal of Accounting, Finance and Business, 47, 63-76

Conferences:

  • 2nd International Conference on Economy, Social and Technology (ICEST 2019) at Copthorne Hotel Cameron Highlands, Pahang, Malaysia
  • Business Management and Social Sciences Conference (BMSC), November 24, 2023, New Era University College, Kajang, Malaysia.
ACADEMIC ACTIVITIES

2023: Knowledge, Attitude, and Practices Towards Internet Safety and Security Among Generation Z in Malaysia: Comparison Analysis of Malaysia and Indonesia, Research Helper

2023: Business Management and Social Sciences Conference (BMSC), Committee Members

2023: Business Management and Social Sciences Conference (BMSC), Reviewer

2023: International Conference on Communication, Language, Education and Social Sciences (CLESS 2023), Reviewer

2024: Women in Research Forum at the University of Sharjah, Reviewer

2024: 2024 Malaysia-China Youth Innovation Competition & Malaysia Division Contest of China International College Students’ Innovation Competition, Participant