Course Introduction
The Bachelor of Arts (Honours) in Business Administration (BBA) at NEUC is an exciting programme that prepares students for the many opportunities in the corporate and industrial world. It is a programme continuously updated with the latest business theories and practices to produce workplace-ready students and the recognition from MIM gives our graduates a distinctive edge in securing the professional positions they aspire to.
Activities and case-based learning methods are utilized to ensure that students engage with business environments constantly shaped by digital and technological advances. At the end of the course, BBA students will be well-equipped for career opportunities in the Industry 4.0 environment with skills in varied disciplines such as business management, human resource management, and marketing.
To prepare students for globalization and diversity, there will be opportunities for a short overseas studies to Japan, China and Taiwan. There are also opportunities to learn international languages such as Japanese and Mandarin at NEUC.
Programme Modules *
* Selected programme modules
Some essential skills that students will gain from these courses
Minimum Entry Requirement
*For detailed information on entry requirements, please contact Marketing & Sales Department.
Career Prospects
The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of: