Course Details

Award: Bachelor of Arts (Honours) in Business Administration (BBA)
(R/340/6/0613A) (3 December 2020 - 2 December 2025)
MQA Approval MQA/FA5293
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes February, May, July & September
Total Course Fees RM 41,200 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC (E-mail: iie@newera.edu.my).
Medium of Instruction English
Department DEPARTMENT OF BUSINESS MANAGEMENT
Course Introduction

The Bachelor of Arts (Honours) in Business Administration (BBA) at New Era University College (NEUC) is a dynamic and comprehensive programme designed to equip students with the knowledge, skills, and strategic mindset necessary to excel in today’s fast-evolving corporate and industrial landscape.

This programme integrates cutting-edge business theories with real-world applications, ensuring that graduates are workplace-ready and highly competitive in the job market. The curriculum is continuously updated to reflect the latest industry trends, digital innovations, and global business practices, providing students with a solid foundation in business management, human resource management, marketing, finance, entrepreneurship, and strategic leadership.

A key highlight of the programme is its industry recognition, including accreditation from the Malaysian Institute of Management (MIM), which gives graduates a distinctive edge in securing professional positions and advancing in their careers.

Students engage in experiential learning through case studies, industry projects, internships, and business simulations, allowing them to develop critical problem-solving abilities, leadership capabilities, and digital competencies essential for success in the Industry 4.0 era.

Upon completion of the programme, BBA graduates will be well-equipped with interdisciplinary business expertise, positioning them for diverse career opportunities in multinational corporations, start-ups, financial institutions, government agencies, and entrepreneurial ventures.

Programme Modules *
  • Economics
  • Business Accounting
  • Principles of Management
  • Strategic Marketing Management
  • Human Resources Management
  • Strategic Management
  • Organizational Behaviour
  • Managing New Business
  • Strategic Management of HR
  • Financial Management
  • Principles of Marketing
  • Consumer Behaviour
  • Global Marketing
  • Business Law
  • Managing Professional Development
  • Strategic International Operations
  • Foundations of Business Information Systems
  • Business Mathematics
  • Business Statistics
  • Business Research Method
  • Industrial Training
  • English for Academic and Professional Purposes

* Selected programme modules


Minimum Entry Requirement
  • STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
  • UEC with 5 Credits inclusive of Mathematics and English
  • Foundation in Business (CGPA 2.0), New Era University College
  • Diploma in Business Administration (CGPA 2.0), New Era University College
  • A Level / Other qualifications deemed equivalent by MQA

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

Graduates of the Bachelor of Arts (Honours) in Business Administration (BBA) are equipped with a comprehensive skill set, strategic business knowledge, and leadership capabilities, enabling them to thrive in a wide range of industries, both locally and internationally. With expertise in business strategy, financial management, marketing, human resource management, entrepreneurship, and operations, BBA graduates are highly sought after in the corporate world, public sector, and entrepreneurial ventures.

This programme prepares students for diverse and rewarding career opportunities across multiple sectors, including banking and finance, retail, technology, healthcare, logistics, consulting, and digital business transformation. Whether aspiring to lead organizations, drive innovation, or establish their own businesses, graduates will have the versatility and adaptability to excel in today’s fast-paced and evolving business landscape. The potential Career Pathways:

  • Business Executive – Overseeing corporate strategies, business development, and operational management to drive organizational success.
  • Administrative Executive – Managing corporate administration, policy implementation, and workflow efficiency.
  • Sales & Marketing Executive – Crafting effective sales strategies, brand positioning, and promotional campaigns to enhance market presence.
  • Human Resource Executive – Handling talent acquisition, training and development, performance evaluation, and workforce engagement.
  • Customer Relationship Manager – Strengthening client relationships, ensuring customer satisfaction, and enhancing brand loyalty.
  • Entrepreneur / Business Owner – Establishing and managing business ventures with strategic planning, financial control, and innovation.
  • Operations Manager – Overseeing supply chain management, logistics, and process optimization to improve efficiency and productivity.
  • Business Development Manager – Identifying growth opportunities, forging strategic partnerships, and expanding market reach.
  • Management Consultant – Advising businesses on operational improvements, strategic growth, and market expansion.
  • Digital Marketing Strategist – Driving online engagement through SEO, social media marketing, content strategy, and e-commerce solutions.
  • Corporate Trainer – Conducting leadership development, business coaching, and skills training programs for professionals.

With the increasing impact of digital transformation, globalization, and industry 4.0 innovations, BBA graduates are well-positioned for career advancement, leadership roles, and continuous professional development. Many graduates choose to pursue postgraduate studies, such as an MBA or specialized master's degrees in finance, marketing, international business, or human resource management, further enhancing their career prospects and employability in the global marketplace.

FIND YOUR COURSE

address

Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

phone

03-8210 3709 (Main Line)
03-8740 6392 (Main Line)
03-8740 4392
03-8741 8192
03-8741 4923
03-8741 4924
03-8740 6925
03-8737 9292

email

neuc@newera.edu.my

OFFICE HOURS
Monday to Friday: 8:30am - 5:00pm
(Off on Saturday, Sunday and Public Holidays)