The Bachelor of Arts (Honours) in Business Administration (BBA) at New Era University College (NEUC) is a dynamic and comprehensive programme designed to equip students with the knowledge, skills, and strategic mindset necessary to excel in today’s fast-evolving corporate and industrial landscape.
This programme integrates cutting-edge business theories with real-world applications, ensuring that graduates are workplace-ready and highly competitive in the job market. The curriculum is continuously updated to reflect the latest industry trends, digital innovations, and global business practices, providing students with a solid foundation in business management, human resource management, marketing, finance, entrepreneurship, and strategic leadership.
A key highlight of the programme is its industry recognition, including accreditation from the Malaysian Institute of Management (MIM), which gives graduates a distinctive edge in securing professional positions and advancing in their careers.
Students engage in experiential learning through case studies, industry projects, internships, and business simulations, allowing them to develop critical problem-solving abilities, leadership capabilities, and digital competencies essential for success in the Industry 4.0 era.
Upon completion of the programme, BBA graduates will be well-equipped with interdisciplinary business expertise, positioning them for diverse career opportunities in multinational corporations, start-ups, financial institutions, government agencies, and entrepreneurial ventures.
* Selected programme modules
*For detailed information on entry requirements, please contact Marketing & Sales Department.
Graduates of the Bachelor of Arts (Honours) in Business Administration (BBA) are equipped with a comprehensive skill set, strategic business knowledge, and leadership capabilities, enabling them to thrive in a wide range of industries, both locally and internationally. With expertise in business strategy, financial management, marketing, human resource management, entrepreneurship, and operations, BBA graduates are highly sought after in the corporate world, public sector, and entrepreneurial ventures.
This programme prepares students for diverse and rewarding career opportunities across multiple sectors, including banking and finance, retail, technology, healthcare, logistics, consulting, and digital business transformation. Whether aspiring to lead organizations, drive innovation, or establish their own businesses, graduates will have the versatility and adaptability to excel in today’s fast-paced and evolving business landscape. The potential Career Pathways:
With the increasing impact of digital transformation, globalization, and industry 4.0 innovations, BBA graduates are well-positioned for career advancement, leadership roles, and continuous professional development. Many graduates choose to pursue postgraduate studies, such as an MBA or specialized master's degrees in finance, marketing, international business, or human resource management, further enhancing their career prospects and employability in the global marketplace.
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