Course Details

Award: Bachelor of Arts (Honours) in Business Administration (BBA) (N/340/6/0613) (14.11.2015-02.12.2020)
MQA Approval PA5293
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes March, May & September
Total Course Fees RM 48,200 (To view complete fee structure, please click HERE)
Medium of Instruction English

Course Introduction

The Bachelor in Business Administration degree offers a range of subjects that responds to current market requirements in business, management, human resource management, and marketing. Students learn contemporary business theories and practices and apply them in project-based learning. The design of this course helps students to navigate the transition from study to career effectively.

Programme Modules *

  • Economics
  • Business Accounting
  • Principles of Management
  • Strategic Marketing Management
  • Human Resources Management
  • Strategic Management
  • Organizational Behaviour
  • Managing New Business
  • Strategic Management of HR
  • Financial Management
  • Principles of Marketing
  • Consumer Behaviour
  • Global Marketing
  • Business Law
  • Managing Professional Development
  • Strategic International Operations
  • Foundations of Business Information Systems
  • Business Mathematics
  • Business Statistics
  • Business Research Method
  • Industrial Training
  • English for Academic and Professional Purpose

* Selected programme modules

Minimum Entry Requirement

  • STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
  • UEC with 5 Credits inclusive of Mathematics and English
  • Foundation in Business, New Era University College
  • Diploma in Business Administration, New Era University College
  • Other equivalent qualifications

*For detailed information on entry requirements, please contact the Student Enrolment Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and  organisations, locally and abroad, with the designation of:

  • Business Executive
  • Admin Executive
  • Sales & Marketing Executive
  • Human Resource Executive
  • Customer Service Personnel
  • Entrepreneurs



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