Course Details

Award: Bachelor of Arts (Honours) in Business Administration (BBA) (R/340/6/0613) (03.12.2020-02.12.2025)
MQA Approval FA5293
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes February, May & Sept
Total Course Fees RM 50,700 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC.
Medium of Instruction English

Course Introduction

The Bachelor of Arts (Honours) in Business Administration (BBA) at NEUC is an exciting programme that prepares students for the many opportunities in the corporate and industrial world. It is a programme continuously updated with the latest business theories and practices to produce workplace-ready students and the recognition from MIM gives our graduates a distinctive edge in securing the professional positions they aspire to.

Activities and case-based learning methods are utilized to ensure that students engage with business environments constantly shaped by digital and technological advances. At the end of the course, BBA students will be well-equipped for career opportunities in the Industry 4.0 environment with skills in varied disciplines such as business management, human resource management, and marketing.

To prepare students for globalization and diversity, there will be opportunities for a short overseas studies to Japan, China and Taiwan. There are also opportunities to learn international languages such as Japanese and Mandarin at NEUC.

Graduates of this programme will be awarded The Bachelor of Arts (Honours) in Business Administration from New Era University College (NEUC) and a similar degree from Wrexham Glyndwr University, United Kingdom.

Programme Modules *

  • Economics
  • Business Accounting
  • Principles of Management
  • Strategic Marketing Management
  • Human Resources Management
  • Strategic Management
  • Organizational Behaviour
  • Managing New Business
  • Strategic Management of HR
  • Financial Management
  • Principles of Marketing
  • Consumer Behaviour
  • Global Marketing
  • Business Law
  • Managing Professional Development
  • Strategic International Operations
  • Foundations of Business Information Systems
  • Business Mathematics
  • Business Statistics
  • Business Research Method
  • Industrial Training
  • English for Academic and Professional Purpose

* Selected programme modules

Some essential skills that students will gain from these courses

  • Starting and sustaining a new business
  • Online and emerging digital tools for non-IT manager
  • Interpreting financial statements for managers
  • Critical and creative thinking
  • Understanding Industry 4.0 or the Fourth Industrial Revolution
  • Knowing how international politics impact on global business
  • Planning, Forecasting & Decision Making
  • Leadership, Problem Solving & Negotiation

Minimum Entry Requirement

  • STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
  • UEC with 5 Credits inclusive of Mathematics and English
  • Foundation in Business, New Era University College
  • Diploma in Business Administration, New Era University College
  • Other equivalent qualifications

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and  organisations, locally and abroad, with the designation of:

  • Business Executive
  • Admin Executive
  • Sales & Marketing Executive
  • Human Resource Executive
  • Customer Service Personnel
  • Entrepreneurs



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.




Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)