Course Details

Award:	Bachelor of Arts (Honours) in Business Administration (BBA)
MQA Approval	PA5293
Duration	3 years (total up 8 semesters, incl. Industrial Training)
Intakes	March, May & September
Total Course Fees	RM 48,200 (To view complete fee structure, please click HERE)
Medium of Instruction	English
Department	DEPARTMENT OF BUSINESS STUDIES

Course Introduction

The Bachelor in Business Administration degree offers a range of subjects that responds to current market requirements in business, management, human resource management, and marketing. Students learn contemporary business theories and practices and apply them in project-based learning. The design of this course helps students to navigate the transition from study to career effectively.

Programme Modules *

Economics
Business Accounting
Principles of Management
Strategic Marketing Management
Human Resources Management
Strategic Management
Organizational Behaviour
Managing New Business
Strategic Management of HR
Financial Management
Principles of Marketing

Consumer Behaviour
Global Marketing
Business Law
Managing Professional Development
Strategic International Operations
Foundations of Business Information Systems
Business Mathematics
Business Statistics
Business Research Method
Industrial Training
English I, II

* Selected programme modules

Minimum Entry Requirement

STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
UEC with 5 Credits inclusive of Mathematics and English
Foundation in Business, New Era University College
Diploma in Business Administration, New Era University College
Other equivalent qualifications

*For detailed information on entry requirements, please contact the Student Enrolment Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of: