Course Details

Award: Bachelor of Arts (Honours) in Business Administration (BBA)
MQA Approval PA5293
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes March, May & September
Total Course Fees RM 48,200 (To view complete fee structure, please click HERE)
Medium of Instruction English
Department DEPARTMENT OF BUSINESS STUDIES

Course Introduction

The Bachelor in Business Administration degree offers a range of subjects that responds to current market requirements in business, management, human resource management, and marketing. Students learn contemporary business theories and practices and apply them in project-based learning. The design of this course helps students to navigate the transition from study to career effectively.

Programme Modules *

  • Economics
  • Business Accounting
  • Principles of Management
  • Strategic Marketing Management
  • Human Resources Management
  • Strategic Management
  • Organizational Behaviour
  • Managing New Business
  • Strategic Management of HR
  • Financial Management
  • Principles of Marketing
  • Consumer Behaviour
  • Global Marketing
  • Business Law
  • Managing Professional Development
  • Strategic International Operations
  • Foundations of Business Information Systems
  • Business Mathematics
  • Business Statistics
  • Business Research Method
  • Industrial Training
  • English I, II

* Selected programme modules

Minimum Entry Requirement

  • STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
  • UEC with 5 Credits inclusive of Mathematics and English
  • Foundation in Business, New Era University College
  • Diploma in Business Administration, New Era University College
  • Other equivalent qualifications

*For detailed information on entry requirements, please contact the Student Enrolment Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and  organisations, locally and abroad, with the designation of:

  • Business Executive
  • Admin Executive
  • Sales & Marketing Executive
  • Human Resource Executive
  • Customer Service Personnel
  • Entrepreneurs

FIND YOUR COURSE

address

Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

phone

+(60)3-87392770

email

neuc@newera.edu.my

OFFICE HOURS
Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)