Course Details

Award: Bachelor of Arts (Hons) in Visual Communication (BVC) (N/214/6/0170) (18.11.2016-17.11.2021)
MQA Approval PA6138
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes March & May
Total Course Fees RM 41,400 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC.
Medium of Instruction English
Department DEPARTMENT OF ART & DESIGN

Course Introduction

Globalisation and new developments in information and media technology are reshaping visual communication design.

Bachelor of Arts (Hons) in Visual Communication is a combination of practice and theory to develop your creative, intellectual and technical skills. Students are required to work on real community and industry projects and build a body of work for their portfolio. They will also experiment with both traditional and emerging design practices, and develop a visual language that allows them to work across digital, physical and analogue media. This visual language is broad, encompassing typography, interaction and image-making.

Programme Modules *


CREATE. IMAGINE. MAKE

Learn how to interpret design briefs. Gain experience with an extensive range of digital technologies. Undertake a major design project in your 3rd year. Get ready - at New Era University College.


Year 1

Contextual Studies

  • Visual Culture I

Visual Communication Design

  • Typography
  • Visual Sequencing
  • Design With Types
  • Design With Images
  • Packaging Technology
  • Integrated Design Projects

Technical Skills

  • Product Photography
  • Images and Mark-making
  • Exploration in Digital Design

Year 2

Contextual Studies

  • Visual Culture II
  • Visual Communication Research and Design

Visual Communication Design

  • Moving Image
  • Visual Narrative
  • Publication Design
  • Advertising in Visual Communication
  • Introduction to Marketing Strategies
  • Visual Communication Design Process

Technical Skills

  • Illustration I
  • Illustration II
  • Portrait Photography

Year 3

Professional Development

  • Industrial Training
  • Public Service Communication Campaign

Contextual Studies

  • Design Research
  • Independent Study in Visual Culture

Personal Portfolio Development

  • Self-directed Study

* Selected programme modules

Minimum Entry Requirement

  • STPM (CGPA 2.0) with 2 Principal Passes
  • UEC with 5 Credits
  • Foundation in Art and Design, New Era University College
  • Diploma in Graphic Design, New Era University College
  • Diploma in Visual Arts, New Era University College
  • Other equivalent qualifications

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

Graduates are open to many career opportunities, including the areas of advertising, graphic design studio, print houses, publishing, corporate company, and private practice. Potential careers include:

  • Digital Media
  • Content Creator
  • Design Educator
  • Creative Director
  • Creative Designer
  • Branding Specialist
  • Publication Designer
  • Advertising Art Director
  • Communication Designer
  • Motion Graphic Designer
  • Communication Manager
  • Interactive Media Designer
  • Packaging Designer (FMCG)
  • Advertising Account Executive (AE)

FIND YOUR COURSE

address

Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

phone

+(60)3-87392770

email

neuc@newera.edu.my

OFFICE HOURS
Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)