Course Details

Award: Bachelor of Arts (Hons) in Visual Communication (BVC)
MQA Approval PA6138
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes March, May & September
Total Course Fees RM 38,900 (To view complete fee structure, please click HERE)
Medium of Instruction English
Department DEPARTMENT OF ART & DESIGN

Course Introduction

    Effective visual communication requires a blend of different technical skills and intimate understanding of societal trends and human behaviour. The course covers transmission of information through visual means, and trains student to deal with the bigger picture of a media project.

    Distinguished features:

  1. Coursework pushes boundaries of Malaysian culture. We are interested in the subtleties of Malaysian culture - multi-lingual, multi-ethnic, multi-purpose, multi-religious. We seek to articulate the strengths of this diversity through design.
  2. Individuals, not Robots. In this programme, we stress on the design process. Students develop their individual character. The coursework is designed to give students space to become unique and useful people in future.
  3. Learning through cooperation. At New Era Art & Design, we promote cooperation above competition. Community projects are worked into the coursework in order that students gain most by working together.

Programme Modules *

  • Design With Images
  • Design With Types
  • Visual Culture
  • Images and Mark-making
  • Exploration in Digital Design
  • Visual Sequencing
  • Integrated Design Projects
  • Product Photography
  • Portrait Photography
  • Packaging Technology
  • Typography
  • Visual Communication Design Process
  • Publication Design
  • Introduction to Marketing Strategies
  • Advertising in Visual Communication
  • Visual Narrative
  • Moving Image
  • Illustration
  • Public Service Communication Campaign
  • Visual Communication Research and Design
  • Independent Study in Visual Culture
  • Design Research
  • Self-directed Study
  • Professional Practice
  • Industrial Training
  • Public Speaking
  • Research Writing Skills
  • English I, II

* Selected programme modules

Minimum Entry Requirement

  • STPM (CGPA 2.0) with 2 Principal Passes
  • UEC with 5 Credits
  • Foundation in Art and Design, New Era University College
  • Diploma in Graphic Design, New Era University College
  • Diploma in Visual Arts, New Era University College
  • Other equivalent qualifications

*For detailed information on entry requirements, please contact Student Enrolment Department.

Career Prospects

The rich contents of this course will greatly enhance graduates’ employability in both large and small firms, whether in Malaysia or abroad.

  • Digital Media
  • Publication Designer
  • Interactive Media Designer
  • Branding Specialist
  • Creative Director

FIND YOUR COURSE

address

Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

phone

+(60)3-87392770

email

neuc@newera.edu.my

OFFICE HOURS
Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)