New Era University College

Award:	Bachelor of Business in Marketing (Honours) (BIM) (N/342/6/0208) (10.11.2018-09.11.2023)
MQA Approval	PA10477
Duration	3 years (total up 8 semesters, incl. Industrial Training)
Intakes	March, May & September
Total Course Fees	RM 37,700 (To view complete fee structure, please click HERE)
Medium of Instruction	English
Department	DEPARTMENT OF BUSINESS STUDIES

Course Introduction

The Bachelor of Business in Marketing (Honours) offers a comprehensive learning experience with subjects that respond to current market requirements such as Advertising Management, Digital Marketing Strategy and Global Marketing. With a syllabus aligned to current industry demands, students acquire analytical and problem solving skills, creative marketing strategies, and marketing competency that make them achievers in the world of competitive marketing.

Programme Modules *

Economics
Principles of Management
Business Mathematics
Business Accounting
Business Statistics
Principles of Marketing
Financial Management
Marketing Web Design
Customer Service Fundamentals
Organizational Behaviour
Consumer Behaviour
Human Resources Management
Strategic Marketing Management
Business Research Method
Contemporary and Emerging Marketing Perspectives
Integrated Marketing communications
Retail Marketing

Global Marketing
Services Marketing
Advertising Management
Digital Marketing Strategy
Industrial Training
Essay & Report Writing
English for Academic Purposes
Academic Writing
English for Academic & Professional Purpose
Introduction to Psychology
Project Management
E-Business
Social Psychology
E-Commerce
Interpersonal Relationship & Communication
Business Information Systems
Managing Professional Development

* Selected programme modules

Minimum Entry Requirement

STPM with 2 Principal Passes of at least C+, and SPM with a Credit in Mathematics and a Pass in English
UEC with 5 Credits, of which includes Credit in Mathematics and English
Foundation in Business (CGPA 2.0), New Era University College
Diploma in Marketing (CGPA 2.0), New Era University College

*For detailed information on entry requirements, please contact Student Enrolment Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of:

Sales and Marketing Executive
Marketing Researcher
Advertising and Promotion Executive
Retail and Distribution Executive
International Marketing Executive
Online Entrepreneur
Product Development and etc.

Course Details

FIND YOUR COURSE

Quick Access

Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

+(60)3-87392770

neuc@newera.edu.my