The Bachelor of Business in Marketing (Honours) offers a comprehensive learning experience with subjects that respond to current market requirements such as Advertising Management, Digital Marketing Strategy and Global Marketing. With a syllabus aligned to current industry demands, students acquire analytical and problem solving skills, creative marketing strategies, and marketing competency that make them achievers in the world of competitive marketing.
Programme Modules *
* Selected programme modules
Minimum Entry Requirement
*For detailed information on entry requirements, please contact Student Enrolment Department.
The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of:
Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm
(Off on Sunday and public holidays)