Course Introduction
Our Bachelor of Business in Marketing (Honours) is a versatile degree that prepares students for the best of the business and marketing worlds. With a syllabus aligned to the current industry trends and environmental sustainability, we produce competent graduates who are workplace-ready and conscious with the society and environment.
Marketing is the heart of the business and is not limited to buying and selling products or services for profitability only. Digital technology is changing the current marketing and business landscapes, so a graduate with both these qualifications stands a greater chance of climbing the corporate ladder faster.
The three years of study with us will be fascinated with plenty of project-based learning, digital content, community involvement, and the opportunity to learn foreign languages. Our students are readied for globalization and diversity through a short overseas study opportunity in Japan, China and Taiwan. MIM’s recognition provides our graduates a distinctive edge in securing the professional positions they aspire to.
Programme Modules *
* Selected programme modules
Minimum Entry Requirement
*For detailed information on entry requirements, please contact Marketing & Sales Department.
Career Prospects
The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of: