Course Details

Award: Bachelor of Business in Marketing (Honours) (BIM) (R/342/6/0208) (10.11.2023-09.11.2028)
MQA Approval FA10477
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes February, May & September
Total Course Fees RM 41,200 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC.
Medium of Instruction English

Course Introduction

Our Bachelor of Business in Marketing (Honours) is a versatile degree that prepares students for the best of the business and marketing worlds. With a syllabus aligned to the current industry trends and environmental sustainability, we produce competent graduates who are workplace-ready and conscious with the society and environment.

Marketing is the heart of the business and is not limited to buying and selling products or services for profitability only. Digital technology is changing the current marketing and business landscapes, so a graduate with both these qualifications stands a greater chance of climbing the corporate ladder faster.

The three years of study with us will be fascinated with plenty of project-based learning, digital content, community involvement, and the opportunity to learn foreign languages. Our students are readied for globalization and diversity through a short overseas study opportunity in Japan, China and Taiwan. MIM’s recognition provides our graduates a distinctive edge in securing the professional positions they aspire to.

Programme Modules *

  • Economics
  • Principles of Management
  • Business Mathematics
  • Business Accounting
  • Business Statistics
  • Principles of Marketing
  • Financial Management
  • Marketing Web Design
  • Customer Service Fundamentals
  • Organizational Behaviour
  • Consumer Behaviour
  • Human Resources Management
  • Strategic Marketing Management
  • Business Research Method
  • Contemporary and Emerging Marketing Perspectives
  • Integrated Marketing communications
  • Retail Marketing
  • Global Marketing
  • Services Marketing
  • Advertising Management
  • Digital Marketing Strategy
  • Industrial Training
  • Essay & Report Writing
  • English for Academic Purposes
  • Academic Writing
  • English for Academic & Professional Purpose
  • Internet Technologies and Information Services
  • Operating Systems
  • E-Business
  • E-Commerce
  • Interpersonal Relationship & Communication
  • Business Information Systems
  • Managing Professional Development

* Selected programme modules

Minimum Entry Requirement

  • STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
  • UEC with 5 Credits inclusive of Mathematics and English
  • Foundation in Business (CGPA 2.0), New Era University College
  • Diploma in Marketing (CGPA 2.0), New Era University College
  • A Level / Other qualifications deemed equivalent by MQA

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of:

  1. Sales and Marketing Executive
  2. Marketing Researcher
  3. Advertising and Promotion Executive
  4. Retail and Distribution Executive
  5. International Marketing Executive
  6. Online Entrepreneur
  7. Product Development and etc.



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.


03-8740 6392 (Main Line)
03-8210 3709 (Main Line)
03-8740 4392
03-8741 8192
03-8741 4923
03-8741 4924
03-8740 6925
03-8737 9292


Monday to Friday: 8:30am - 5:00pm
(Off on Saturday, Sunday and Public Holidays)