Course Details

Award: Bachelor of Business in Marketing (Honours) (BIM)
(R/342/6/0208) (10 November 2023 - 9 November 2028)
MQA Approval MQA/FA10477
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes February, May, July & September
Total Course Fees RM 41,200 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC (E-mail: iie@newera.edu.my).
Medium of Instruction English
Department DEPARTMENT OF BUSINESS MANAGEMENT
Course Introduction

The Bachelor of Business in Marketing (Honours) is a dynamic and industry-relevant programme that equips students with the knowledge, skills, and strategic insights to excel in the fast-evolving world of marketing and business. This programme provides a comprehensive foundation in traditional and digital marketing strategies, consumer behavior, branding, market research, sales management, and corporate sustainability, ensuring that graduates are workplace-ready and adaptable to the demands of modern industries.

With a syllabus aligned to current industry trends and environmental sustainability, this programme goes beyond conventional marketing practices, emphasizing ethical business strategies, corporate social responsibility, and the role of digital transformation in shaping today’s marketing landscape.

Marketing is at the core of every business, extending far beyond buying and selling—it plays a crucial role in brand positioning, customer engagement, business growth, and strategic decision-making. In an era where digitalization, artificial intelligence (AI), and data analytics are redefining the marketing industry, graduates with expertise in both business and digital marketing have a competitive advantage in navigating corporate challenges and accelerating career progression.

Through experiential learning, case-based projects, industry collaborations, and internship opportunities, students will gain hands-on experience and critical problem-solving abilities, positioning them as future leaders in the global marketing arena.

Programme Modules *
  • Economics
  • Principles of Management
  • Business Mathematics
  • Business Accounting
  • Business Statistics
  • Principles of Marketing
  • Financial Management
  • Marketing Web Design
  • Customer Service Fundamentals
  • Organizational Behaviour
  • Consumer Behaviour
  • Human Resources Management
  • Strategic Marketing Management
  • Business Research Method
  • Contemporary and Emerging Marketing Perspectives
  • Integrated Marketing communications
  • Retail Marketing
  • Global Marketing
  • Services Marketing
  • Advertising Management
  • Digital Marketing Strategy
  • Industrial Training
  • Essay & Report Writing
  • English for Academic Purposes
  • Academic Writing
  • English for Academic & Professional Purpose
  • Internet Technologies and Information Services
  • Operating Systems
  • E-Business
  • E-Commerce
  • Interpersonal Relationship & Communication
  • Business Information Systems
  • Managing Professional Development

* Selected programme modules

Minimum Entry Requirement
  • STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
  • UEC with 5 Credits inclusive of Mathematics and English
  • Foundation in Business (CGPA 2.0), New Era University College
  • Diploma in Marketing (CGPA 2.0), New Era University College
  • A Level / Other qualifications deemed equivalent by MQA

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

Graduates of the Bachelor of Business in Marketing (Honours) are highly sought after in today’s competitive business landscape, where branding, customer engagement, and digital transformation play a crucial role in organizational success. This programme provides students with a strong foundation in strategic marketing, consumer psychology, market research, digital marketing, and business development, preparing them for diverse career opportunities in both local and international markets.

With expertise in traditional and digital marketing, advertising, brand management, and business analytics, graduates can excel in corporate roles, launch their own businesses, or explore entrepreneurial ventures in e-commerce and online branding. The programme also provides a competitive edge for those interested in business consulting, international marketing, and data-driven decision-making. The Potential Career Pathways:

  • Sales & Marketing Executive – Developing and implementing marketing strategies to drive business growth and customer engagement.
  • Advertising & Promotion Executive – Creating and managing advertising campaigns across digital and traditional media platforms.
  • Retail & Distribution Executive – Overseeing retail operations, merchandising strategies, and supply chain logistics.
  • E-commerce & Online Entrepreneur – Establishing and managing online businesses, leveraging digital platforms for brand success.
  • Product Development Executive – Identifying market needs, conceptualizing innovative products, and executing go-to-market strategies.
  • Digital Marketing Strategist – Specializing in SEO, social media marketing, content creation, and online branding.
  • Business Development Manager – Driving company growth through strategic partnerships, new market entry, and competitive positioning.
  • Brand Manager – Shaping brand identity, positioning strategies, and customer perception in the marketplace.
  • Media & Content Strategist – Crafting compelling content and managing brand storytelling across digital and traditional platforms.

As digital transformation, AI, and data-driven marketing continue to reshape the business world, graduates with a strong foundation in marketing, analytics, and strategic planning will be well-positioned to take on leadership roles or advance their careers through postgraduate studies in areas such as MBA, digital marketing, or international business.

FIND YOUR COURSE

address

Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

phone

03-8210 3709 (Main Line)
03-8740 6392 (Main Line)
03-8740 4392
03-8741 8192
03-8741 4923
03-8741 4924
03-8740 6925
03-8737 9292

email

neuc@newera.edu.my

OFFICE HOURS
Monday to Friday: 8:30am - 5:00pm
(Off on Saturday, Sunday and Public Holidays)