Course Details

Award: Bachelor of Business in Marketing (Honours) (BIM) (N/342/6/0208) (10.11.2018-09.11.2023)
MQA Approval PA10477
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes February & May
Total Course Fees RM 40,200 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC.
Medium of Instruction English

Course Introduction

Our Bachelor of Business in Marketing (Honours) is a versatile degree that prepares students for the best of the business and marketing worlds. With a syllabus aligned to the current industry trends and environmental sustainability, we produce competent graduates who are workplace ready and caring towards the society and environment.

Marketing is the heart of business and is not limited to buying and selling products or services for profitability only. Digital technology is changing the current marketing and business landscapes, so a graduate with both these qualifications stand a greater chance of climbing the coporate ladder faster.

The three years of study with us will be exiciting with plenty of project- based learning, digital contents, community involvement and opportunity to learn foreign languages. Our students are readied for globalization and diversity through a short overseas study opportunity in Australia, Japan, Singapore, China, Taiwan. MIM’s recognition provides our graduates a distinctive edge in securing the professional positions they aspire to.

Programme Modules *

  • Economics
  • Principles of Management
  • Business Mathematics
  • Business Accounting
  • Business Statistics
  • Principles of Marketing
  • Financial Management
  • Marketing Web Design
  • Customer Service Fundamentals
  • Organizational Behaviour
  • Consumer Behaviour
  • Human Resources Management
  • Strategic Marketing Management
  • Business Research Method
  • Contemporary and Emerging Marketing Perspectives
  • Integrated Marketing communications
  • Retail Marketing
  • Global Marketing
  • Services Marketing
  • Advertising Management
  • Digital Marketing Strategy
  • Industrial Training
  • Essay & Report Writing
  • English for Academic Purposes
  • Academic Writing
  • English for Academic & Professional Purpose
  • Introduction to Psychology
  • Project Management
  • E-Business
  • Social Psychology
  • E-Commerce
  • Interpersonal Relationship & Communication
  • Business Information Systems
  • Managing Professional Development

* Selected programme modules

Minimum Entry Requirement

  • STPM with 2 Principal Passes of at least C+, and SPM with a Credit in Mathematics and a Pass in English
  • UEC with 5 Credits, of which includes Credit in Mathematics and English
  • Foundation in Business (CGPA 2.0), New Era University College
  • Diploma in Marketing (CGPA 2.0), New Era University College

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of:

  1. Sales and Marketing Executive
  2. Marketing Researcher
  3. Advertising and Promotion Executive
  4. Retail and Distribution Executive
  5. International Marketing Executive
  6. Online Entrepreneur
  7. Product Development and etc.



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.




Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)