Course Details

Award: Bachelor of Business in Marketing (Honours) (BIM) (N/342/6/0208) (10.11.2018-09.11.2023)
MQA Approval PA10477
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes March, May & September
Total Course Fees RM 37,700 (To view complete fee structure, please click HERE)
Medium of Instruction English

Course Introduction

The Bachelor of Business in Marketing (Honours) offers a comprehensive learning experience with subjects that responds to current market requirements in advertisement management, digital marketing, customer service, crisis management and etc. With a syllabus aligned to current industry demands, students acquire analytical and problem solving skills, creative marketing strategies, and marketing competency that make them achievers in the world of competitive marketing.

Programme Modules *

  • Business Accounting
  • Economics
  • Marketing Web Design
  • Principles of Marketing
  • Financial Management
  • Principles of Management
  • Customer Service Fundamentals
  • Business Mathematics
  • Service Marketing
  • Advertising Management
  • Strategic Management
  • Integrated Marketing Communications
  • Business Law
  • Organisational Behavior
  • E-business
  • Strategic Marketing Management
  • Human Resources Management
  • Business Research Methods
  • Consumer Behaviour
  • Retail Marketing
  • Crisis Management
  • Foundations of Business Information Systems
  • Digital Marketing Strategy
  • Contemporary and Emerging Marketing Perspectives
  • Global Marketing
  • Industrial Training
  • Community Service
  • Essay & Report Writing
  • Academic Writing
  • English for Academic and Professional Purposes

* Selected programme modules

Minimum Entry Requirement

  • STPM with 2 Principal Passes of at least C+, and SPM with a Credit in Mathematics and a Pass in English
  • UEC with 5 Credits, of which includes Credit in Mathematics and English
  • Foundation in Business (CGPA 2.0), New Era University College
  • Diploma in Marketing (CGPA 2.0), New Era University College

*For detailed information on entry requirements, please contact Student Enrolment Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of:

  1. Sales and Marketing Executive
  2. Marketing Researcher
  3. Advertising and Promotion Executive
  4. Retail and Distribution Executive
  5. International Marketing Executive
  6. Online Entrepreneur
  7. Product Development and etc.



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.




Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)