Course Details

Award: Bachelor of Business in Marketing (Honours) (BIM) (N/342/6/0208) (10.11.2018-09.11.2023)
MQA Approval PA10477
Duration 3 years (total up 8 semesters, incl. Industrial Training)
Intakes March, May & September
Total Course Fees RM 37,700 (To view complete fee structure, please click HERE)
Medium of Instruction English

Course Introduction

The Bachelor of Business in Marketing (Honours) offers a comprehensive learning experience with subjects that respond to current market requirements such as Advertising Management, Digital Marketing Strategy and Global Marketing. With a syllabus aligned to current industry demands, students acquire analytical and problem solving skills, creative marketing strategies, and marketing competency that make them achievers in the world of competitive marketing.

Programme Modules *

  • Economics
  • Principles of Management
  • Business Mathematics
  • Business Accounting
  • Business Statistics
  • Principles of Marketing
  • Financial Management
  • Marketing Web Design
  • Customer Service Fundamentals
  • Organizational Behaviour
  • Consumer Behaviour
  • Human Resources Management
  • Strategic Marketing Management
  • Business Research Method
  • Contemporary and Emerging Marketing Perspectives
  • Integrated Marketing communications
  • Retail Marketing
  • Global Marketing
  • Services Marketing
  • Advertising Management
  • Digital Marketing Strategy
  • Industrial Training
  • Essay & Report Writing
  • English for Academic Purposes
  • Academic Writing
  • English for Academic & Professional Purpose
  • Introduction to Psychology
  • Project Management
  • E-Business
  • Social Psychology
  • E-Commerce
  • Interpersonal Relationship & Communication
  • Business Information Systems
  • Managing Professional Development

* Selected programme modules

Minimum Entry Requirement

  • STPM with 2 Principal Passes of at least C+, and SPM with a Credit in Mathematics and a Pass in English
  • UEC with 5 Credits, of which includes Credit in Mathematics and English
  • Foundation in Business (CGPA 2.0), New Era University College
  • Diploma in Marketing (CGPA 2.0), New Era University College

*For detailed information on entry requirements, please contact Student Enrolment Department.

Career Prospects

The rich content of this course will enhance a graduate’s employability for companies and organisations, locally and abroad, with the designation of:

  1. Sales and Marketing Executive
  2. Marketing Researcher
  3. Advertising and Promotion Executive
  4. Retail and Distribution Executive
  5. International Marketing Executive
  6. Online Entrepreneur
  7. Product Development and etc.



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.




Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)