The Bachelor of Business in Marketing (Honours) is a dynamic and industry-relevant programme that equips students with the knowledge, skills, and strategic insights to excel in the fast-evolving world of marketing and business. This programme provides a comprehensive foundation in traditional and digital marketing strategies, consumer behavior, branding, market research, sales management, and corporate sustainability, ensuring that graduates are workplace-ready and adaptable to the demands of modern industries.
With a syllabus aligned to current industry trends and environmental sustainability, this programme goes beyond conventional marketing practices, emphasizing ethical business strategies, corporate social responsibility, and the role of digital transformation in shaping today’s marketing landscape.
Marketing is at the core of every business, extending far beyond buying and selling—it plays a crucial role in brand positioning, customer engagement, business growth, and strategic decision-making. In an era where digitalization, artificial intelligence (AI), and data analytics are redefining the marketing industry, graduates with expertise in both business and digital marketing have a competitive advantage in navigating corporate challenges and accelerating career progression.
Through experiential learning, case-based projects, industry collaborations, and internship opportunities, students will gain hands-on experience and critical problem-solving abilities, positioning them as future leaders in the global marketing arena.
* Selected programme modules
*For detailed information on entry requirements, please contact Marketing & Sales Department.
Graduates of the Bachelor of Business in Marketing (Honours) are highly sought after in today’s competitive business landscape, where branding, customer engagement, and digital transformation play a crucial role in organizational success. This programme provides students with a strong foundation in strategic marketing, consumer psychology, market research, digital marketing, and business development, preparing them for diverse career opportunities in both local and international markets.
With expertise in traditional and digital marketing, advertising, brand management, and business analytics, graduates can excel in corporate roles, launch their own businesses, or explore entrepreneurial ventures in e-commerce and online branding. The programme also provides a competitive edge for those interested in business consulting, international marketing, and data-driven decision-making. The Potential Career Pathways:
As digital transformation, AI, and data-driven marketing continue to reshape the business world, graduates with a strong foundation in marketing, analytics, and strategic planning will be well-positioned to take on leadership roles or advance their careers through postgraduate studies in areas such as MBA, digital marketing, or international business.
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