Course Details

Award: Bachelor of Arts (Honours) in Chinese Media and Communication Studies (BMS) (N/0323/6/0047) (31 May 2021 - 30 May 2026)
MQA Approval MQA/FA14548
Duration 3 years (total up 9 semesters, incl. Industrial Training)
Intakes February, May, July & September
Total Course Fees RM 42,100 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC.
Medium of Instruction English

Course Introduction

The era of digital media convergence has brought over changes to the new form of media with an "integration" of content, communication, and cross-media coverage. The Department of Media Studies, which upholds the spirit of "justice, objectivity, and critical thinking", is striving to provide training to transform our students to be cross-media specialists.

Programme Modules *

Media and Communication

  • Media Literacy
  • Digital Age Literacy
  • Critical Communication
  • New Media Communication
  • Global Communication
  • Communication Research Methods
  • Film Appreciation

Sustainability and Humanity

  • Art and Aesthetics
  • Cultural Diversity
  • Activism and Cultural Participant
  • Environmental Communication
  • Popular Culture
  • Feminism
  • Introduction to Political Science

Cross-media Competencies

  • Infographic and Data Visualization
  • Digital Editing and Design
  • Digital Visual Production and Editing
  • Human Communication
  • Voices Narration
  • Cross-media Content Editing
  • Broadcast and Hosting

Creativity and Entrepreneurship

  • Creative Content Marketing
  • Advertising Strategy
  • Cultural and Creative Industries
  • Managing Social Media
  • Topics in Media and Communication
  • Cross-media Project
  • Community Communication and Citizen Practice

* Selected programme modules

Minimum Entry Requirement

  • STPM (CGPA 2.0) with 2 Principal Passes of at least C, and SPM with a Credit in English
  • UEC with 5 Credits, inclusive of English
  • Diploma in Media Studies (CGPA2.0), New Era University College, and SPM with a Credit in English
  • Foundation in Chinese Communication (CGPA2.0), New Era University College, and SPM with a Credit in English
  • A Level / Other qualifications deemed equivalent by MQA

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

Besides pursuing further studies, our graduates who are well-trained in cross-media production, creative thinking, and professional communication skills may engage in various types of careers in a range of industries, including online media, social media, we-media, TV stations, radio stations, newspapers, magazines, publishing houses, video production companies; public relations, advertising, or marketing departments; or cultural and educational fields.

Alternatively, they can opt to be social media editors, video planners, video content creators, photographers, advertising copywriters, public relations specialists, network marketing specialists, translators, video editors, TV programme producers, news anchors, news reporters, news editors, and brands marketing specialists, radio DJs, media analysts, researchers, media managers, etc.

In the era of digital convergence, graduates could develop their unique talents in various industries based on their personal interests.



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.


03-8210 3709 (Main Line)
03-8740 6392 (Main Line)
03-8740 4392
03-8741 8192
03-8741 4923
03-8741 4924
03-8740 6925
03-8737 9292


Monday to Friday: 8:30am - 5:00pm
(Off on Saturday, Sunday and Public Holidays)