Course Details

Award: Diploma in Marketing (DIM) (N/342/4/0208) (02.02.2018-01.02.2023)
MQA Approval PA8945
Duration 2 years (total up 6 semesters)
Intakes March & May
Total Course Fees RM 25,300 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC.
Medium of Instruction English

Course Introduction

The Diploma in Marketing is a 2-year programme designed for students who have an aptitude or are keen on a marketing, sales, advertising, and branding career. With a syllabus aligned to current industry demands, students acquire analytical and problem solving skills, creative marketing strategies, and marketing competency that make them achievers in the world of competitive marketing. Diploma graduates gain exemptions in relevant subjects that allow them to enter into NEUC’s second year of 3-year degree programmes.

Programme Modules *

  • Principles of Marketing
  • Business Mathematics
  • Microeconomics
  • Principles of Business Management
  • Consumer Behavior
  • Macroeconomics
  • Marketing Management
  • Business Statistics
  • Marketing Communication
  • Customer Relation
  • Web Design for Marketing
  • Promotion & Event Marketing
  • International Marketing
  • Sales Management
  • Retail Marketing
  • E-Commerce
  • Marketing Research
  • Advertising Strategies and Planning
  • Service Marketing
  • Product Management
  • Brand Management
  • Supply Chain management
  • Digital Marketing
  • English for Diploma Studies
  • Intermediate English for Diploma Studies
  • Advanced English for Diploma Studies

* Selected programme modules

Minimum Entry Requirement

  • UEC with 3 Credits
  • SPM with 3 Credits
  • Certificate in Business Information Technology, New Era University College
  • Other equivalent qualifications

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

Graduates from this major would may engaged in a variety of professions, including:

  1. Marketing Executive
  2. Sales Executive
  3. Marketing Researcher
  4. Advertising and Promotion Executive
  5. Customer Service Representative
  6. Public Relation Executive
  7. Marketing Coordinator
  8. Apprentice Consultant
  9. Freelance Writer
  10. Retail Executive



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.




Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)