Course Details

Award: Diploma in Marketing (DIM) (R/342/4/0208) (02.02.2023-01.02.2028)
MQA Approval FA8945
Duration 2 years (total up 6 semesters)
Intakes February, May & September
Total Course Fees RM 25,700 (To view complete fee structure, please click HERE)
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC.
Medium of Instruction English

Course Introduction

The Diploma in Marketing course is a 2-year programme designed for students who have an aptitude or are keen on a marketing, sales, advertising, and branding career. Through a syllabus aligned to current industry demands, students will acquire analytical and problem-solving skills, creative marketing strategies, and marketing competencies that make them achievers in the world of competitive marketing. In addition, diploma graduates gain exemptions in relevant subjects that allow them to enter NEUC’s second year in the 3-year degree programme.

Programme Modules *

  • Principles of Marketing
  • Consumer Behaviour
  • Marketing Management
  • Marketing Communication
  • Sales Management
  • Retail Marketing
  • International Marketing
  • Service Marketing
  • Marketing Research
  • E-Commerce
  • Product Management
  • Supply Chain Management
  • Customer Relation
  • Brand Management
  • Digital Marketing
  • Promotion and Event Marketing
  • Introduction to Web Design
  • Advertisement Strategies and Planning
  • Business Mathematics
  • Business Statistics
  • Microeconomics
  • Macroeconomics
  • Principles of Business Management
  • English

* Selected programme modules

Minimum Entry Requirement

  • SPM with 3 Credits
  • UEC with 3 Credits
  • O Level / IGCSE / Other qualifications deemed equivalent by MQA

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

Graduates from this major may engage in a variety of professions, including:

  1. Marketing Executive
  2. Sales Executive
  3. Marketing Researcher
  4. Advertising and Promotion Executive
  5. Customer Service Representative
  6. Public Relation Executive
  7. Marketing Coordinator
  8. Marketing Consultant Apprentice
  9. Freelance Writer
  10. Retail Executive
  11. Digital Marketer



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.


03-8740 6392 (Main Line)
03-8210 3709 (Main Line)
03-8740 4392
03-8741 8192
03-8741 4923
03-8741 4924
03-8740 6925
03-8737 9292


Monday to Friday: 8:30am - 5:00pm
(Off on Saturday, Sunday and Public Holidays)