Course Details

Award: Diploma in Marketing (DIM) (N/342/4/0208) (02.02.2018-01.02.2023)
MQA Approval PA8945
Duration 2 years (total up 6 semesters)
Intakes March, May & September
Total Course Fees RM 25,300 (To view complete fee structure, please click HERE)
Medium of Instruction English

Course Introduction

The Diploma in Marketing is a 2-year programme designed for students who have an aptitude or are keen on a marketing, sales, advertising, and branding career. With a syllabus aligned to current industry demands, students acquire analytical and problem solving skills, creative marketing strategies, and marketing competency that make them achievers in the world of competitive marketing. Diploma graduates gain exemptions in relevant subjects that allow them to enter into NEUC’s second year of 3-year degree programmes.

Programme Modules *

  • Principles of Marketing
  • Consumer Behaviour
  • Marketing Management
  • Marketing Communication
  • Sales Management
  • Retail Marketing
  • International Marketing
  • Service Marketing
  • Marketing Research
  • E-Commerce
  • Product Management
  • Supply Chain Management
  • Customer Relation
  • Brand Management
  • Digital Marketing
  • Promotion and Event Marketing
  • Introduction to Web Design
  • Advertisement Strategies and Planning
  • Business Mathematics
  • Business Statistics
  • Microeconomics
  • Macroeconomics
  • Principles of Business Management
  • English

* Selected programme modules

Minimum Entry Requirement

  • UEC with 3 Credits
  • SPM with 3 Credits
  • Certificate in Business Information Technology, New Era University College
  • Other equivalent qualifications

*For detailed information on entry requirements, please contact the Student Enrolment Department.

Career Prospects

Graduates from this major would may engaged in a variety of professions, including:

  1. Marketing Executive
  2. Sales Executive
  3. Marketing Researcher
  4. Advertising and Promotion Executive
  5. Customer Service Representative
  6. Public Relation Executive
  7. Marketing Coordinator
  8. Apprentice Consultant
  9. Freelance Writer
  10. Retail Executive



Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.




Monday to Friday: 8:30am - 12:00pm; 1:00pm - 5:00pm
Saturday: 8:30am - 12:30pm

(Off on Sunday and public holidays)