New Era University College

Award:	Diploma in Marketing (DIM) (R/342/4/0208) (2 February 2023 - 1 February 2028)
MQA Approval	MQA/FA8945
Duration	2 years (total up 6 semesters)
Intakes	February, May, July & September
Total Course Fees	RM 25,700 (To view complete fee structure, please click HERE) Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC (E-mail: iie@newera.edu.my).
Medium of Instruction	English
Department	DEPARTMENT OF BUSINESS MANAGEMENT

Course Introduction

The Diploma in Marketing is a two-year programme designed for students with a passion for marketing, sales, advertising, and branding. This programme provides a solid foundation in marketing principles and equips students with the skills necessary to thrive in today’s dynamic and competitive business environment.

With a syllabus aligned to current industry trends and demands, students will develop analytical thinking, problem-solving abilities, and innovative marketing strategies that enhance their adaptability and career readiness. The curriculum covers key areas such as digital marketing, consumer behavior, branding, market research, and integrated marketing communications, ensuring graduates are well-versed in modern marketing practices.

Through hands-on learning, industry projects, and real-world case studies, students will gain practical marketing competencies that position them as high achievers in the field. Graduates of this diploma programme will also benefit from credit exemptions, allowing them direct entry into the second year of New Era University College’s three-year degree programme in related fields.

This diploma serves as a stepping stone for individuals seeking to build a successful career in marketing or further their studies in business, marketing, or related disciplines.

Programme Modules *

Principles of Marketing
Consumer Behaviour
Marketing Management
Marketing Communication
Sales Management
Retail Marketing
International Marketing
Service Marketing
Marketing Research
E-Commerce
Product Management
Supply Chain Management

Customer Relation
Brand Management
Digital Marketing
Promotion and Event Marketing
Introduction to Web Design
Advertisement Strategies and Planning
Business Mathematics
Business Statistics
Microeconomics
Macroeconomics
Principles of Business Management
English

* Selected programme modules

Minimum Entry Requirement

SPM with 3 Credits
UEC with 3 Credits
O Level / IGCSE / Other qualifications deemed equivalent by MQA

*For detailed information on entry requirements, please contact Marketing & Sales Department.

Career Prospects

Graduates of the Diploma in Marketing will be well-equipped with the knowledge, skills, and practical experience needed to thrive in the fast-evolving world of marketing and business. With a strong foundation in marketing strategies, consumer behavior, digital marketing, branding, and market research, graduates can explore diverse career opportunities across industries such as retail, e-commerce, advertising, media, hospitality, technology, and corporate marketing.

The programme prepares students for roles in marketing, sales, public relations, digital media, and brand management, providing the expertise required to succeed in both corporate and entrepreneurial settings. Graduates will also have the flexibility to work in freelance, agency-based, or in-house marketing roles, catering to the growing demand for marketing professionals. The potential Career Paths:

Marketing Executive – Developing and executing marketing campaigns to promote products and services.
Sales Executive – Driving sales, managing client relationships, and identifying new business opportunities.
Advertising & Promotion Executive – Planning and implementing advertising campaigns across various media platforms.
Customer Service Representative – Managing customer inquiries, providing solutions, and enhancing customer satisfaction.
Marketing Coordinator – Assisting in the execution of marketing initiatives, events, and promotional activities.
Freelance Content Writer / Copywriter – Crafting engaging marketing content, blogs, and promotional materials.
Retail Executive – Managing store operations, merchandising, and customer engagement.
Digital Marketer – Specializing in online marketing strategies, social media management, SEO, and digital advertising.

With the rise of digital transformation and e-commerce, marketing graduates can explore exciting career paths in digital marketing, content creation, influencer marketing, and brand consulting. This diploma also serves as a springboard for further studies, allowing graduates to advance their academic journey in marketing, business administration, communication, or related disciplines.

Course Details

Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC (E-mail: iie@newera.edu.my).

FIND YOUR COURSE

Quick Access

Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

03-8210 3709 (Main Line)
03-8740 6392 (Main Line)
03-8740 4392
03-8741 8192
03-8741 4923
03-8741 4924
03-8740 6925
03-8737 9292

neuc@newera.edu.my