Assistant Professor, Department of Economics, Faculty of Accountancy and Management, Universiti Tunku Abdul Rahman. (2004-2020)

• Dean of Academic Quality Assurance, UTAR. (April 2018-December 2019)
• Chairperson, University Quality Assurance and Audit Committee, UTAR (April 2018-December 2019)
• Deputy Dean (Student Development and Industrial Training), Faculty of Accountancy and Management, UTAR. (January 2016-March 2018)
• Head of Department (Economics), Faculty of Accountancy and Management, UTAR. (August 2008-December 2015)

Lecturer, Stamford College Group. (2003-2004)

MQA Assessor (Economics, Econometrics and Statistics). (2010-2022)
Committee Member, ACCCIM Commerce and SMEs Committee, ACCCIM. (2018-2021)
Committee Member, ACCCIM Commerce Committee, ACCCIM. (2009-2018)
Committee Member, Association of belt and Road Malaysia. (2020-2022)
Certified Trainer, Pembangunan Sumber Manusia Berhad (PSBM). (2010-present)
Research Fellow (115450), Royal Statistical Society, United Kingdom. (2010-present)
Research Fellow, Silkroad Institute, Malaysia. (2018-present)
Research Fellow, Insight Think Tank Sdn Bhd. (2018-present)
Director of Board of Visitors (BOV) of Sunway Medical Centre. (2016-2019)
Editorial Board Member, International Journal of Financial Research (Indexed in SCOPUS). (2020-present)
Editorial Board Member, Humanities and Social Sciences. (2020-present)
Editorial Board member, International Journal of Social Science Studies. (2020-present)
Article Editor for SAGE Open (Indexed in SSCI and SCOPUS). (2018)
Reviewer for Asian Journal of Economics, Business and Accounting, Publons. (2020-present)
Reviewer for Journal of Geography, Environment and Earth Science International, Publons. (2020-present)
Reviewer for Jurnal Pengurusan (Indexed in SCOPUS). (2018)
Invited Speaker, 5th Conference on Geriatric Health Care, Environment Design and Artificial Intelligence, Center for Geriatrics and Gerontology, Taichung Veterans General Hospital, Taiwan. (2019)

【Doctor】“An Analysis of Bequest Motives and Distriution among Older Adults”. Published doctoral's thesis, Universiti Tunku Abdul Rahman, Malaysia.

• Sustainable Development Weltanschauung: Beyong Theories into Reality, Pustaka Prinsip Sdn Bhd, 2011 (ISBN: 978-983-053-600-2).

• Wong, C. Y., Lee, H. S., & Chong, S. C. (2020). The impacts of bilateral trade and foreign direct investment on Malaysia’s economic growth: The roles of Singapore. International Journal of Business and Society, 21(1), 419-432. (Indexed in Clarivate Analytics – ECSI & Scopus).
• Chong, S. C., Tan, F. Y., Mah, P. Y., & Low, C. W. (2020). Consumers’ Purchase Intention Toward Ergonomic Footwear in Malaysia. International Journal of Financial Research, 11(3), 88-96. (Indexed in Scopus).
• Tung, D. T., Hung, N. T., Phuong, N. T. C., Loan, N. T. T., & Chong, S. C. (2020). Enterprise development from students: The case of universities in Vietnam and the Philippines. The International Journal of Management Education, 18. DOI: 10.1016/j.ijme.2019.100333. (Indexed in Clarivate Analytics – ECSI, Scopus & ABDC).
• Ong, S. T. X., Chong, S. C., & Sia, B. K. (2020). Modelling public intention to reduce non-revenue water: An expanded version of the theory of planned behaviour. Asia Proceedings of Social Sciences, 6(2), 134-138.
• Chong, S. C., Mohammad Falahat, N., & Lee, Y. S. (2020). Emotional Intelligence and Job Performance of Academicians in Malaysia. International Journal of Higher Education, 9(1), 69-80. DOI: 10.5430/ijhe.v9n1p69. (Indexed in Scopus).
• Liong, M. Y., Mohammad Falahat, & Chong, S. C. (2019). Model confirmation for art collecting behavior: Examining application of theory of planned behavior. Qualitative and Quantitative Research Review, 4(3), 66-80.
• Lee, H. S., Chong, S. C., & Sia, B. K. (2018). Financial services and globalisation in belt and road countries. The Services Industries Journal. DOI: 10.1080/02642069.2019.1576640. (Indexed in Clarivate Analytics – SSCI, Scopus & ABDC).
• Lee, H. S., Cheng, F. F., Chong, S. C., & Sia, B. K. (2018). Influence of Macroeconomics Factors and Legal Stability to the Insurance Growth in the ASEAN-5 Countries. Jurnal Ekonomi Malaysia, Vol. 52(2). (Indexed in Scopus).
• Beh, W. L., Har, W. M., & Chong, S. C., & Lee, S. K. (2018). The Future of Malaysia Trade in One Belt One Road: An ARDL Approach. International Journal of Supply Chain Management, Vol. 7 (4), 265-271. (Indexed in Scopus)
• Mohammad Falahat, N., Chong, S. C., Sia, B. K. (2018). Brand Loyalty and Determinates of Perceived Quality and Willingness to Order. Academy of Strategic Management Journal, Vol. 17 (4). (Indexed in Scopus)
• Chong, S. C., Sia, B. C., Cheong, W. W., & Jalaludin, F. W. (2017). Factors Affecting Attainment of Ideal Retirement Income among Retirees. Pertanika Journal of Social Sciences & Humanities, Vol. 25(S), 15-28. (Indexed in Scopus)
• Lee, H. S., Kevin Low. L. T., Chong, S. C., & Sia, B. K. (2017). Influence of Secondary and Tertiary Literacy of Life Insurance Consumption: Case of Selected ASEAN countries. Geneva Papers on Risk and Insurance – Issues and Practice, Springer, July 2017. (Indexed in Clarivate Analytics – SSCI, Scopus & ABDC)
• Mohammad Falahat, N., Migin, W. M., Chong, S. C., & Sia, B. K. (2017). Determinants of Consumer Impluse Buying Behavior in Context of Footwear Industry. Advanced Science Letters, Vol. 23 (4), 3068-3070. (Indexed in Scopus)
• Lee, H. S., Kevin Low, L. T., Sia, B. K., & Chong, S. C. (2016). Growth opportunity of insurance industry and its determinants in the selected countries of ASEAN. International Business Management, Vol. 1, 3892-3898. (Indexed in Scopus)
• Lee, H. S., Cheng, F. F., & Chong, S. C. (2016). Markowitz portfolio theory and capital asset pricing model for Kuala Lumpur Stock Exchange: A case revisited. International Journal of Economics and Financial Issues, Vol. 6, 59-65. (Indexed in Scopus & ABDC)
• Khin, A. A., Wong, H. C., Chong, S. C., & Lim, K. T. (2016). Factors affecting for online marketing strategy of business development in Malaysia. British Journal of Economics, Management & Trade, 11(2), 1-17.
• Sia, B. K., Chong, S. C., Lim, C. S., & Sia, B. C. (2015). Linking perception towards prospective economic conditions on satisfaction towards federal government. Procedia - Social and Behavioral Sciences, 211(2015), 55-60.
• Mohammad Falahat, N., Migin, M. W., Chong, S. C., & Phang, F. K. (2015). Conceptualising the early and rapid internationalizing firms. Procedia - Social and Behavioral Sciences, 211 (2015), 612-618.
• Chong, S. C., Alma’amun, S., & Sia, B. K. (2015). Bequest motives among older Malays in Selangor, Malaysia. Jurnal Ekonomi Malaysia, 49(2). (Indexed in Scopus)
• Chong, S. C., Cheong, W. W., Chen, L. W., & Wong, L. K. (2015). Effects of authoritative and authoritarian parents on factors of demand for private tutoring. Advanced Science Letters, 21, 1162-1165. (Indexed in Scopus)
• Chen, L. W., Mohammad Falahat, N., Chong, S. C., Kevin Low, L. T., Sia, B. K. (2015). Emotional intelligence and learner’s origin among undergraduate students. Advanced Science Letters, 1370-1372. (Indexed in Scopus)
• Chong, S. C., Kevin Low, L. T., Mohammad Falahat, N., Sia, B. K., & Chen, L. W. (2014). Organic food: A new perception among Chinese youths in Malaysia. International Journal of Academic Research, Vol. 6, Issues 6, 371-377.
• Wong, H. C., Aye, A. K., & Chong, S. C. (2014).  Ex-post forecast of banks, insurance, stock market and economic growth. Journal of Applied Science and Agriculture, Vol. 9, Issues 18, 1-9.
• Chong, S. C., Lim, C. S., & Wong, H. C. (2014). Financial satisfaction, resource transfers and bequest motives among Malaysia’s urban older adults. Australian Journal of Basic and Applied Science,Vol. 8, Issues 8, 15-33.
• Chen, L. W., & Chong, S. C. (2014). The compatibility of intelligence and learning styles: A case study among Malaysian preschoolers. Australian Journal of Basic and Applied Science, Vol. 8, Issues 5, 144-150.
• Chong, S. C., Lim, C. S., & Sia, B. K. (2014). Bequest perceptions among Malaysia’s urban older adults. Australian Journal of Basic and Applied Science, Vol. 8, Issues 5, 23-34.
• Sia, B. K., Ooi, B. C., Chong S. C., Lim, C. S., & Kevin Low, L. T. (2013). Determinants of willingness to pay of organic products. Middle East Journal of Scientific Research, Vol. 14, 1171-1179. (Indexed in Scopus)
• Chong, S. C., Lim, C. S., & Sia, B. K. (2013). Assessing elderly financial satisfaction: Evidence from urban Malaysians. International Journal of Academic Research, Vol. 5, 80-84.
• Chong, S. C., Cheong, W. W., Sia, B. K. & Ng, K. K. (2012). Perception of financial risk tolerance of older urban Chinese in Malaysia. International Journal of Academic Research, Vol. 4, Part 3, 28-33.
• Chong, S. C., Sia, B. K., Cheong, W. W. & Ooi, B. C. (2012). A multivariate analysis of ethnic differences in perception of housing purchasing decisions from the perspective of "7Ps". Innova Ciencia, Vol. 4, Issues 4, 110-123.
• Chong, S. C., Sia, B. K., Ng, K. K. & Ooi, B. C. (2012). Financial Satisfaction and Intergenerational Resource Transfers among Urban Older Malaysians. American Journal of Scientific Research, Issue 43, pp. 32-45.
• Kevin Low, L. T., Chong, S. C. & Law, K. A. (2012). Sustainable Business Reporting and Shareholders’ Wealth – A Perspective from Malaysian Companies. Global Journal of Management and Business Research, Vol. 12, 35-42.
• Kevin Low, L. T., & Chong, S. C. (2012). Sustainable Economy Development: A Perspective from ICT Loops in Developing Nations. Edited by Veena Tewari, Information Technology in Management. Chapter 7, 133-148.
• Chong, S. C., Ng, K. K., Sia, B. K. & Kevin Low, L. T. (2011). The Time and Financial Transfers among the Older Persons in Malaysia. International Journal of Academic Research, Vol. 3, Part 1, 47-53.
• Chong, S. C., Sia B. K. & Ng, K. K. (2011). Resource Transfers and Financial Satisfaction: A Preliminary Correlation Analysis. Journal of Global Business and Economics, Vol. 3, No. 1, 146-156. (Indexed in ABDC)
  
• Chong, S. C., Sia, B. K., Cheong, W. W. & Hng, S. S. (2011). House Purchasing Decisions: A Case Study of Residents of Klang Valley, Malaysia. International Journal on Social Science, Economics and Art, Vol. 1, No. 2, 88-95.
• Lai, F. S., Chong, S. C, Sia, B. K. & Ooi, B. C. (2010). Culture and Consumer Behaviour: Comparisons between Malays and Chinese in Malaysia. International Journal of Innovation, Management and Technology, Vol. 1, No. 2.

• Ong, S. T. X., Chong, S. C., & Sia, B. K. (2020). Modelling public intention to reduce non-revenue water: An expanded version of the theory planned behaviour. 4th ASIA Internaitonal Multidisciplinary Conference (AIMC2020), 17-19 April 2020, Malaysia.
• Chong, S. C., Yeow, C. C., Low, C. W., Mah, P. Y., & Tung, D. T. (2019). Customers’ Purchase Intention on Halal Products: A Case of Urban Non-Muslim Malaysians. 10th Global Conference on Business and Social Sciences, 6-7 December 2019, Penang, Malaysia.
• Lee, H. S., Chong, S. C., & Sia, B. K. (2019). Impact of Financial Development, ICT and Government Expenditure on Education on the Economic Growth of Developing Countries. Proceedings of SOCIOINT 2019 - 6th International Conference on Education, Social Sciences and Humanities 24-26 June 2019 – Istanbul, Turkey.
• Lee, H. S., Chong, S. C., & Sia. B. K. (2018). Does ICT Matter in the Nexus between International Trade and Economic Performance? 6th Review of Management and Economic Engineering International Management Conference: Performance Management or Management Performance? Technical University of Cluj-Napoca, Romania.
• Beh, W. L., Har, W. M., Chong, S. C., & Lee, S. K. (2018). A Study on the Trade Balance between Malaysia and China: An ARDL Cointegration Analysis. International Conference on Applied Science and Technology 2018 (ICAST 2018).
• Mohammad Falahat, N., Chong, S. C., Sia, B. K., & Lim, Y. W. (2017). Factors Influencing Brand Loyalty in Hardware Retailers. International Symposium on Applied Structural Equation Modeling 2017 (SASEM2017).
• Lee, H. S., Chong, S. C., Sia, B. K., & Cheng, F. F. (2017). Legal Stability and Economic Factors in the Non-Life Insurance Market: Case of the Selected Emerging ASEAN Countries. The 4th International Conference on Finance and Economics 2017 (ICFE 2017).
• Lee, H. S., Chong, S. C., Sia, B. K., Cheong, W. W. (2017). Does Economic Freedom Stimulate Non-Life Insurance Industry in ASEAN-5 and China? 9th (2017) International Conference on Financial Risk and Corporate Finance Management, Kagawa University Japan.
• Chong, S. C., Sia, B. C., Cheong, W. W., & Jalaludin, F. W. (2017). Factors Affecting the Attainment of Ideal Retirement Amount among Retirees. 5th Global Conference on Business and Social Science Series 2017.
• Lee, H. S., Chong, S. C., & Cheng, F, F. (2016). Impact of age dependency and education to the economic growth in selected East Asia Pacific countries. International Conference on Innovation in Business and Strategy 2016.
• Lee, H. S., Kevin Low, L. T., Chong, S. C., & Sia, B. K. (2016). Does difference in secondary and tertiary literacy influence life insurance consumption in the selected ASEAN countries? Knowledge Management International Conference (KMICE) 2016.
• Mohammad Falahat, N., Migin, M. W., Chong, S. C., & Sia, B. K. (2016). Determinants of consumer impulse buying behavior in context of footwear industry. 2016 International Conference on Social Sciences and Humanities (SOSHUM), 2016.
• Lee, H. S., Kevin Low, L. T., Sia, B. K., & Chong, S. C. (2015). Growth opportunity of insurance industry and its determinants in the selected countries of ASEAN. 4th International Conference on Technology Management, Business and Entrepreneurship 2015 (ICTMBE2015).
• Soong, K. F., Sia, B. K., & Chong, S. C. (2015). The impact of urbanization on inter-generational perceptions and expectations. 3rd ANPOR Annual Conference, Public Opinion Research at the time of Economic, Social and Cultural Integration, 25-28 November 2015.
• Soong, K. F., Sia, B. K., & Chong, S. C. (2015). Perception towards actual economic performance and the satisfaction towards Federal Government: A preliminary study among Malaysian urban women. 3rd ANPOR Annual Conference, Public Opinion Research at the time of Economic, Social and Cultural Integration, 25-28 November 2015.
• Sia, B. K., Chong, S. C., Lim, C. S., & Sia, B. C. (2015). Linking perception towards prospective economic conditions on satisfaction towards federal government. 2nd Global Conference on Business and Social Science, 17-18 September 2015.
• Mohammad Falahat, N., Migin, M. W., Chong, S. C., & Phang, F. K. (2015). Conceptualising the early and rapid internationalizing firms. 2nd Global Conference on Business and Social Science, 17-18 September 2015.
• Alma’Amun, S., Chong, S. C., & Sia, B. K. (2015). Financial risk tolerance: Urban older Malays in Malaysia. The 17th Malaysian Finance Association Conference 2015 (Financial inclusion as a means to minimize fragility), 2-4 June 2015.
• Chong, S. C., Cheong, W. W., Chen, L. W., & Wong, L. K. (2015). Effects of authoritative and authoritarian parents on factors of demand for private tutoring. International Conference on Business, Management, Tourism and Hospitality 2015 (BIZMATOUR 2015), 12-14 May 2015.
• Chen, L. W., Mohammad Falahat, N., Chong, S. C., Kevin Low, L. T., Sia, B. K. (2015). Emotional intelligence and learner’s origin among undergraduate students. International Conference on Business, Management, Tourism and Hospitality 2015 (BIZMATOUR 2015), 12-14 May 2015.
• Chong, S. C., Lim, C. S., & Sia, B. K. (2014). Bequest perceptions among Malaysia’s urban older adults. International Conference on Business, Sciences and Technology 2014 (iCBST 2014), 25-26 April 2014.
• Chen, L. W., & Chong, S. C. (2014). The compatibility of intelligence and learning styles: A case study among Malaysian preschoolers. International Conference on Business, Sciences and Technology 2014 (iCBST 2014), no. 19, pp. 144-150.
• Chong, S. C., Lim, C. S., & Wong, H. C. (2014). Financial Satisfaction, Resource Transfers and Bequest Motives among Malaysia’s Urban Older Adults. International Conference on Emerging Trends in Scientific Research, 15-16 March 2014. ISBN: 978-969-9347-16-0.
• Chong, S. C., Sia B. K. & Ng, K. K. (2011). Resource Transfers and Financial Satisfaction: A Preliminary Correlation Analysis. 2nd International Conference on Business and Economic Research, Malaysia, 14-16 March 2011. (Indexed by ISI Thomson Reuters)
• Chong, S. C., Sia, B. K., Cheong, W. W. & Hng, S. S. (2011). House Purchasing Decisions: A Case Study of Residents of Klang Valley, Malaysia. International Conference on Social Science, Economics and Art 2011 (ICSSEA 2011), Malaysia, 14-15, January 2010. ISBN 978-983-42366-5-6 (Indexed by ISI Thomson Reuters)
• Lai, F. S., Chong, S. C, Sia, B. K. & Ooi, B. C. (2010). Exploring the Malays and the Chinese Consumer Behaviour base on the Hofstede’s Cultural Dimensions. The 2010 International Conference on Humanities, Historical and Social Sciences (CHHSS 2010), Singapore, 26-28, February 2010. (Indexed by Thomson ISI Reuters, British Library and Nelson)
• Chong, S. C. & Ung, L. Y., Symposium “The Trend of Employment in the Malaysia Banking Industry from 1974 to 2004 - Impact of the Economy Recession,  1985 & Crisis, 1997” Paper presented at “Undertaking Academic Research Doing it right. Doing it well”, INTI College Malaysia, 6 December 2004.

• ACCCIM Malaysia’s Business and Economic Conditions Survey Report (M-BECS) for 2H 2018 and 1H 2019F. Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2019.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2018, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2018.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2017, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2018.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2017, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2017.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2016, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2017.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2016, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2016.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2015, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2016.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2015, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2015.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2014, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2015.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2014, Associated Chinese Chambers of Commerce and Industry of Malaysia, August 2014.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2013, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2014.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2013, Associated Chinese Chambers of Commerce and Industry of Malaysia, August 2013.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2012, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2013.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2012, Associated Chinese Chambers of Commerce and Industry of Malaysia, August 2012.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2011, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2012.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2011, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2011.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2010, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2011.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 1st half of Year 2010, Associated Chinese Chambers of Commerce and Industry of Malaysia, August 2010.
• ACCCIM Survey Report on Economics Situation of Malaysian for the 2nd half of Year 2009, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2010.

• A Study on Corporate Involvement in Creating Employees? Awareness and Readiness towards Retirement Planning, Private Pension Administrator (PPA) Malaysia, June 2019 – July 2020 (RM19,000).
• Study on the Interaction between Language Industry and Economic Development in China-ASEAN Free Trade Area, Guangxi Research Centre for (ASEAN) Finance and Economics, December 2017 – May 2018 (International Research Grant) (RM15,000). Principal Investigator
• Developing a Model for Rapid Internationalization of Young SME Exporters, Fundamental Research Grant (FRGS), Ministry of Higher Education (MOHE), August 2017 – July 2019 (RM56,400).
• A Study on Aesthetic Medicine Market, Centre for Strategic Engagement Sdn Bhd (CENSE), September 2017 – August 2018 (RM3,000).
• A Preliminary Study on the Belt and Road (Also Known as One Belt One Road) Issues in Malaysia, MBRACE (MCA Belt and Road Centre), July 2017 – September 2018 (RM6,000).
• Efficient and Sustainable Management of Non-Revenue Water (NRW) through Near Real-Time Monitoring Utilising Fiber Laser Based Acoustic Sensors and Conventional Instrumentation System Coupled with Data Analytics Processes, Trans Disciplinary Research Grant Scheme (TRGC), Ministry of Higher Education (MOHE), December 2016 – November 2019 (RM518,000). Principal Investigator
• Market Assessment and Business Analysis: Hardware Retailers in Klang Valley, Malaysia, Newell Rubbermaid (M) Sdn Bhd & Polychem (M) Sdn Bhd, February 2016 – January 2017 (RM20,000). Principal Investigator
• Singapore SMEs in Iskandar Malaysia, Centre for Strategic Engagement Sdn Bhd (CENSE), October 2015 – September 2016 (RM20,000).
• The Impact of ASEAN Economic Community (AEC) on the Malaysia Economy, Centre for Strategic Engagement Sdn Bhd (CENSE), September 2015 – August 2016 (RM50,000).
• A Preliminary Study on the Issues and Implications of GST, Persatuan Pembaharuan Masyarakat Selangor (PPMS), 2015 (RM5,000). Principal Investigator
• New Village Master Plan Review: Categorizing New Villages, Jabatan Perdana Menteri, 2014 (RM65,000).
• Bequest Awareness and Perception: View and Awareness of Inheritance in Selangor, UTAR Research Fund 2014 – Cycle 1 (RM12,160). Principal Investigator
• The Role of a Psychographic Approach in Segmenting Electorates? Voting Behavior, UTAR Research Fund 2013 – Cycle 2 (RM38,360).
• The Determinant Factor for the Selection of Postgraduate Programmes - Coursework Programme in UTAR, UTAR Research Fund 2013 – Cycle 1 (RM35,060).
• A Comparative Study on Malaysia Financial Institutions - The Implication of Internal Capital Adequacy Assessment Process (ICAAP), UTAR Research Fund 2013 – Cycle 1 (RM22,360).
• The Consumers' Decision Making Process of Organic Foods in Malaysia, UTAR Research Fund 2012 – Cycle 1 (RM8,600).
• An Analysis of Elderly Parents Wealth Allocation Decision in Klang Valley, Malaysia, UTAR Research Fund 2010 – Cycle 2 (RM33,000). Principal Investigator

• Data Analysis of Private Retirement Scheme 2019. Private Pension Administrator (PPA) Malaysia, May – August 2019.
• Consumer Survey for JB City Square, Johor Bharu. Savills (Malaysia) Sdn Bhd, May – August 2019 (RM50,000).
• ACCCIM Malaysia’s Business and Economic Conditions Survey Report (M-BECS) For 2H 2018 and 1H 2019F, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2019. Principal Investigator
• A Study of Consumer Behavior and Shopping Patterns at Semua House and Sogo, Kuala Lumpur. Savills (Malaysia) Sdn Bhd, October – December 2018 (RM75,000).
• A Study on the Productivity Impact of the Electrical and Electronic Industry in Malaysia. Malaysia Productivity Corporation (MPC), March – September 2018 (RM197,326.41). Principal Investigator
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st half of Year 2018, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2018. Principal Investigator
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd half of Year 2017, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2018. Principal Investigator
• A Study of Shopping Behavior Patterns and Footfalls in Kish Island. KISH Development International Investment & Consultancy Services Co., February – April 2018 (RM10,000).
• A Study on the Issues and Perspectives towards National Development in Peninsular Malaysia 2018. Centre for Strategic Engagement Sdn Bhd (CENSE), January – April 2018 (RM65,000).
• A Study of PLUS Expressway Users at Seremban R&R (South Bound). Savills (Malaysia) Sdn Bhd, August – October 2017. Principal Investigator
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st half of Year 2017, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2017.
• Business Advisor for Financial Services Solutions. Deloitte London, December 2017 – April 2018.
• Speaker for ‘An Introduction to ASEAN Economic Community’. Institute of Management and Leadership Development, Universiti Tunku Abdul Rahman, July 2017. Principal Investigator
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd half of Year 2016, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2017.
• A Study on the Issues and Perspectives towards National Development in Negeri Sembilan 2017. Centre for Strategic Engagement Sdn Bhd (CENSE), April 2016 – August 2017 (RM20,000).
• Survey on Residents’ Perception of Shopping Mall at South Klang Valley. Savills (Malaysia) Sdn Bhd, February – April 2017 (RM65,000). Principal Investigator
• A Study on Issues and Perspectives towards National Development in Selangor 2016. Centre for Strategic Engagement Sdn Bhd (CENSE), July 2016 – August 2017.
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st half of Year 2016, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2016.
• Assessing customer behavior at City Square, Johor Bharu. Savills (Malaysia) Sdn Bhd, May – August 2016 (RM60,000).
• Studies and Data Analysis of KupikupiFM96.3 Radio Station Listeners in Sabah. Centre for Strategic Engagement Sdn Bhd (CENSE), May – August 2016. Principal Investigator
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd Half of Year 2015, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2016.
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st Half of Year 2015, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2015.
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd Half of Year 2014, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2015.
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st Half of Year 2014, Associated Chinese Chambers of Commerce and Industry of Malaysia, September 2014.
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd Half of Year 2013, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2014.
• Studies on the Social Economic Situation of Women in Peninsular Malaysia, Centre for Strategic Engagement Sdn Bhd (CENSE), February – September 2014 (RM12,000). Principal Investigator
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st Half of Year 2013, Associated Chinese Chambers of Commerce and Industry of Malaysia, August 2013.
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd Half of Year 2012, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2013.
• A Study on the Issues and Perspectives towards National Development 2012, Decision Advisors (M) Sdn Bhd, November 2012 – January 2013.
• Academic Consultants for Machines Customers Satisfaction Survey, Crossroads Public Research Sdn Bhd, November 2012. Principal Investigator
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st Half of Year 2012, Associated Chinese Chambers of Commerce and Industry of Malaysia, August 2012.
• Consumer Based Study in the Peninsular Malaysia, Aimed at Understanding the Lifestyles and Psychographic in Malaysia, Centre for Strategic Engagement Sdn Bhd (CENSE), May – September 2012 (RM20,000).
• A Study the Issues and Perspectives towards National Development 2012, Centre for Strategic Engagement Sdn Bhd (CENSE), March – May 2012 (RM20,000).
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd Half of Year 2011, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2012.
• To Study the Issues and Perspectives towards National Development at Johor, Centre for Strategic Engagement Sdn Bhd (CENSE), October 2011 (RM4,500).
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st Half of Year 2011, Associated Chinese Chambers of Commerce and Industry of Malaysia, August 2011.
• Study of Social Perspectives towards Development at Klang Valley and Johor, Centre for Strategic Engagement Sdn Bhd (CENSE), July 2011 (RM10,000).
• Conduct Study of Economic and Opportunity of Raub, Pahang, Centre for Strategic Engagement Sdn Bhd (CENSE), April 2011 (RM6,000). Principal Investigator
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd Half of Year 2010, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2011. Principal Investigator
• To Conduct a Data Analysis of the Previous General Election, Centre for Strategic Engagement Sdn Bhd (CENSE), December 2010.
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 1st Half of Year 2010, Associated Chinese Chambers of Commerce and Industry of Malaysia, August 2010. Principal Investigator
• A Preliminary Study of the Impact of the Media Campaign for Prevention of Irregular Migration from Malaysia to the United Kingdom, British High Commission, March 2010 (RM90,800).
• Data Analysis for the ACCCIM Survey on Economics Situation of Malaysian for the 2nd Half of Year 2009, Associated Chinese Chambers of Commerce and Industry of Malaysia, March 2010. Principal Investigator
• Behavioral Analysis of Malaysian Chinese Youth, Institute of Strategic Analysis & Policy Research (INSAP), January 2008 (RM80,000).

• UTAR Internal Programme Reviewer Wirkshop 1.0: Introduction to MQF, COPPA and Accreditation Standard Sets, Kampar Campus, UTAR, 20 February 2019.
• UTAR Internal Programme Reviewer Wirkshop 1.0: Introduction to MQF, COPPA and Accreditation Standard Sets, Sungai Long Campus, UTAR, 14 February 2019.
• UTAR Internal Programme Reviewer Wirkshop 1.0: Introduction to MQF, COPPA and Accreditation Standard Sets, Kampar Campus, UTAR, 29 January 2019.
• UTAR Internal Programme Reviewer Wirkshop 1.0: Introduction to MQF, COPPA and Accreditation Standard Sets, Sungai Long Campus, UTAR, 25 January 2019.
• Best Practices for Data Collectors: Primary Data. Comprehensive Research Workshop, University Tunku Abdul Rahman, 25 May 2018.
• Small and Medium Ecterprises (SME) 2005-2015. China Executive Leadership Academy Pudong (CELAP), 2-13 January 2017.
• SPSS Briefing For Statistical Analysis, Two Days Comprehensive Research Workshop, University Tunku Abdul Rahman, 2 and 5 September 2016.
• Small and Medium Enterprises (SME). Lecture on Malaysia Economics to Vietnamese Students from University of Economics Ho Chi Minh City, 8 August 2016.
• Performance of SMEs GDP. Malaysia National Budget 2016, Malaysian Chinese Association (MCA), 15 August 2015.
• Understanding Retailing Through Applied Statistics, BTC Academy Sdn Bhd, 26-27 April 2011.
• SPSS Workshop, Faculty of Accountancy and Management, University Tunku Abdul Rahman, 20 August 2005.
• Statistical Analysis Using SPSS Workshop, Faculty of Accountancy and Management, University Tunku Abdul Rahman, 19, 25, 26 October, 8, 9 and 15 November 2005.
• Statistical Analysis Using SPSS Workshop, Faculty of Accountancy and Management, University Tunku Abdul Rahman, 14 October 2006.
• Statistical Analysis Using SPSS Workshop, Centre for Learning and Teaching (CLT) and Centre for Extension Education, University Tunku Abdul Rahman, 4 November 2006.

• Master Degree (MBA): H’ng Soo Sung – Factors Influencing House Purchasing Decisions of Urban Population in Malaysia (Completed 2011).
• Master Degree (MBA): Wong Ley Koon – The Relationship between Parenting Style and Factors of Demand on Private Tutoring in Klang Valley, Malaysia (Completed 2014).
• Master Degree (MBA): Lee Yin Su – Emotional Intelligence and Job Performance: Evidence of Private Higher Educational Institutions in Malaysia (Completed 2014).
• Master Degree (MBA): Tang Sook Mun – Factors that Influence Green Purchase Behavior of Malaysian Consumers (Completed 2014).
• Master Degree (MBA): Shirley Sugita A/P Krishna – An Empirical Study of Factors Influencing Secondary School Selection (Completed 2015).
• Master Degree (MBA): Goh Sau Wei – Factor Affecting Adoption of E-Payment among Private University Students in Klang Valley (Completed 2017).
• Master Degree (MBA): Okoli Kelechi Franklin – Demographic Factors Affecting Bequest Perceptions of Older Adults in Klang Valley, Malaysia (Completed 2017).
• Master Degree (MBA): Tan Foong Yee – Consumers’ Perception and Purchase intention on Ergonomic Footwear in Malaysia (Completed 2018).
• Master Degree (MBA): Chee Chow Liu – Critical Success Factors in the Development of the KLIA Aeropolis (Completed 2019).
• Master Degree (MBA): Yeow Chin Chai – Customers’ Intention to Purchase Halal Products in Malaysia: A Case of Non-Muslims (Completed 2019).
• Master of Philosophy (MPhil): Shelly Ong Tze Xien – An Integrated Approach towards Non-Revenue Water (NRW) Reduction in Urban Water System (Completed 2020).