The Public Relations Department of New Era University College (NEUC) is mainly responsible for promoting campus events and activities, both internally and externally. It serves as a bridge between the university and external organizations, associations, media, schools, and donors, helping to build and maintain strong public relations, while strengthening the university’s brand and public image. The department also handles press releases, media coordination, donation management, fundraising activities, and VIP reception.
Currently, the department consists of several task-based teams, covering event planning, news writing, media monitoring, donation processing, promotional content, and archive management, ensuring smooth and organized operations. For external communications, the department regularly issues press releases, updates the university’s official website and social media platforms, responds to media inquiries, and supports administrative or academic units in managing partnerships and guest visits, helping to project a professional image of the university.
In terms of fundraising and community engagement, the department plays an active role. In 2019, we launched several fund-raising activities with the assistance of enthusiastic parties to raise the Building & Development Fund of NEUC Second Campus, such as The Fried Dough Stick Charity Sale on 23rd of February at Penang, The Grapefruit Charity Sale on 21st March at Merdeka Parade, The Noodle with Stuffed Tofu Charity Sale on 20th of April at Cheras, Fundraising Dinner organised by Chinese Associations in Kepong on 31st of May, 5 Charity Performances done by Tianjing Binghai Art Troupe in June and 20th Anniversary Charity Dinner Concert by Asia Musical Productions on 7th of November at Kuala Lumpur. In addition, NEUC is also one of the beneficiaries of the World Presidential Blend Diplomacy Fundraising for Malaysia Chinese Education. This campaign was organised by The Federation of Chinese Associations Malaysia (Huazong), co-organised by World Presidential Hall of Fame and sponsored by Perfect (China) Co., Ltd.
On February 19, 2023, NEUC launched a RM50 million fundraising campaign for the construction of a new campus building. Later, on November 15, the university announced the purchase of the Menara Apex for RM55 million, and officially signed the agreement with APEX on the same day. The building was renamed “Menara Nantah”, marking a major milestone in the university’s development. All related publicity and media coordination were fully supported by the Public Relations Department.
The department also compiles media coverage related to the university, and has so far archived over 500 news articles and media records, showcasing NEUC’s impact in academic, cultural, and social spheres.
Looking ahead, the Public Relations Department will continue to improve its communication strategies, strengthen connections with international and mainstream media, and explore more scalable and sustainable fundraising platforms to support the university’s next phase of growth.
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