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Frankie Goh Song Peng

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Academic Qualification:		 Frankie GOH Song Peng
Assistant Professor cum
Dean, Faculty of Accountancy, Management and Economics
frankie.goh@newera.edu.my
B.Sc. in Business Administration (Southeast Missouri State University, USA)
MBA In Finance (Universiti Tun Abdul Razak UNITAR)
PhD in Business Administration (New Era University College)
PROFESSIONAL FIELDS
MAJOR Finance and Business Administration
RESEARCH AREAS Equity Crowdfunding; Small & Medium Enterprise; Enterprise Sustainability; Investment & Portfolio management; Financial Risk Management; FinTech
TEACHING SUBJECTS Financial Management; Corporate Finance; Corporate Governance; Financial Market And Institution; Investment Analysis; Merger, Acquisition, and Corporate Restructuring; Risk Management & Insurance; Financial Derivatives; Strategic Financial Management; International Corporate Finance; Strategic Management
WORKING EXPERIENCE
  • Assistant Branch Manager – Public Bank Bhd
  • Equity & Forward Market Dealer Representative – JB Securities Sdn Bhd
  • Equity & Forward Market Paid Dealer – AmInvestment Bank Bhd
  • Senior Lecturer – Nilai University
  • Senior Lecturer – Manipal International University
  • Assistant Professor – UCSI University
  • Assistant Professor – New Era University College
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES
  • Capital Market Services Representative’s License (CMSRL)
  • Malaysia Finance Association (MFA)
  • Malaysia Institute of Management (MIM)
RELATED ACHIEVEMENTS
DISSERTATION/ THESIS

MBA - A Range Trading Model Approach to Equity Price Prediction and Application of Bollinger Bands to Stock Prices in Bursa Malaysia.

PhD - The Determinants of Equity Crowdfunding Adoption and Its Impact on Sustainable Entrepreneurship: A Study of Small and Medium Enterprises in Malaysia
BOOKS nil
ACADEMIC PUBLICATIONS
  • Journal of Emerging Issues in Economics, Finance and Banking (JEIEFB) An Online International Research Journal (ISSN: 2306-367X) 2018 Vol: 7 Issue: 1
    Monica Selvaraja UCSI University, Malaysia; Frankie Goh Song Peng, UCSI University, Malaysia; Vahid Biglari, University of Newcastle; Joanne Tan Poh Lee, UCSI University, Malaysia; Lee Kah Mun (Carmen) UCSI University, Malaysia.
    Topic: Housing Affordability of Residents in Malaysia.
     
  • International Business Management, Year: 2015 | Volume: 9 | Issue: 7 | Page No.: 1623-1628, Vahid Biglari, Frankie Goh Song Peng and Nasrin Azar.
    Topic: Prior Period Adjustments and Information Asymmetry: The Case of Iran
     
  • Journal of Accounting & Marketing 2018, 7:2
    Vahid Biglari, Frankie Goh Song Peng.
    Title: The Impact of Management Ethics on Stock Performance in Malaysia
     
  • Malaysian Journal of Chinese Studies, 2021, 10(2): 49–67
    Kunjiapu Shamuni, Kunasegaran Mageswari and Frankie Song-Peng Goh
    Title: Psychological Well-Being and Depression among Undergraduates during COVID-19 in Malaysia: A Case Study
     
  • Journal of Education and Teaching, 5(1), 55-74
    Heng, H. K., Yeap, C. K., Peng, F. G. S., Vejaratnam, N., Ithnan, & Lai, P. Y. (2023). Exploring Differences in e-Learning Satisfaction: Comparative Study between Public and Private University.
     
  • International Journal of Special Education. 37 (3). 1008-1018.
    Vejaratnam, N, Ithnan. I. H. M., Frankie Goh, S. P., Paramasivam, T., Heng, H. K., James @ Batumalay, S. D., & Anathuri, A. (2022). Demystifying the Research on Special Education: a Bibliometric Analysis.
     
  • International Journal of Special Education, 37(3s)
    Heng, H. K., Wang, R. X., Peng, F. G. S., binti Zainal, I. S., Abidin, V. N., Abdullah, N. A., & Abdullah, A.S. (2022). The Mediating Role of Institutional Support on Relationship between Technology Acceptance Model (TAM) and Student Satisfaction to Use E-Learning during Covid-19 Pandemic: The Study of Private University in Malaysia.
CONFERENCE PAPERS
  • Comparative evaluation of market based and accounting based models in determination of forecasts management.
    Author: Vahid Biglari and Frankie Goh Song Peng
    Name of Conference: 6th Annual International Conference on Accounting and Finance 2016
     
  • Crowdfunding, the future mainstream of enterprises fundraising: the Malaysia perspective.
    Name of Conference: Asia Pacific Management Conference, Taiwan 2021
     
  • The Perception and Acceptance Level of Investors on Initial Coin Offering – The Case of Malaysia
    Name of Conference: Business Management & Social Sciences Conference (BMSC 2023) on November 24, 2023
     
  • Adoption of Equity Crowdfunding by Malaysian SMEs: Entrepreneurial Orientation, Technology Acceptance, and Sustainability Transformation
    Name of Conference: International Conference on Multi-Intelligence (ICMI) 2025.
AWARDS/ HONOURS New Era University College Teaching Excellence Award 2025

ICMI 2025 Best Paper Award, Accounting & Finance
TALKS AND PUBLIC LECTURES
  1. 吉隆坡世界华文教育论坛 Kuala Lumpur World Chinese Language Education Forum
  2. Belt & Road Initiative Caucus for Asia Pacific (BRICAP) 2025
CONFERENCE/
WORKSHOP/
SEMINAR
  1. AMLATFA and Market Misconduct – AmInvestment Bank Bhd
  2. The Capital Market Services Act (CMSA) Refresher-VIA Commerce Sdn Bhd/Asian Banking School Sdn Bhd
  3. Anti-Money Laundering & Counter Financing of Terrorism – Equity market – AmBank
  4. Anti-Money Laundering & Counter Financing of Terrorism – Equity market – AmBank
  5. Technical Analysis Series: How to Automate Your Own Stock Investment Decision Process? - AmInvestment Bank
  6. AMLATFPUAA 2001: Complexity and Its Impact On Investment Companies - AmInvestment Bank
  7. Tailoring Malaysian Blockchain Regulations For The New Digital Economy – AmInvestment Bank
  8. Persidangan Interaksi Antara Tamadun Islam, Melayu Dan Tionghoa Di Asia Tenggara (ITIMT@Newera). New Era University College, Kajang, Selangor.
  9. 24th Malaysian Finance Association International Conference 2022 (MFAIC2022)
  10. International Conference on The Relationship between Overseas Chinese and RCEP, 2024.