Name:
Position:
E-mail:
Academic Qualification:		 Jelyn Tey Jie Rui
Contract Assistant Lecturer, Department of Art & Design
jelyn.tey@newera.edu.my
Master of Marketing (in progress)
Bachelor of Arts (Hons) in Visual Communication
Diploma in Graphic Design
RESEARCH AREAS Branding, Design in Marketing
TEACHING SUBJECTS Brand Identity, Principle of advertising, Visual Communication, Design Narratives
WORKING EXPERIENCE
  • Contract Assistant Lecturer; FAD Marketing (May 2023 - Present)
  • Freelance Designer & Marketer (January 2020 - Present)
  • Tuition Teacher (November 2016 - January 2018)
RELATED ACHIEVEMENTS：
DISSERTATION/ THESIS A Comprehensive O2O2O Brand Positioning for a Healthy Dessert Brand: Acai³

EXHIBITION

 Breaking Through Graduation Showcase 2023
TRAINING / SEMINAR / WEBINAR/ WORKSHOP
  • HRD Train-The-Trainer (TTT) Certification – Nantah Workspace
  • ArtBridge International Art Camp 2023 – Nantah Building
  • Case Leadership Summit 2023 - Sunway University
  • Digital Marketing Mavericks Forum 2023 - Sunway University
  • Config 2023 - Online, San Francisco

AWARDS/
HONOURS
  • Sunway Taught Master Scholarship 2023 & 2024
  • New Era Holistic Education Awards 2023
  • Book Prize Award 2023
  • As featured on XinGuang Magazine 2021
  • JASSO Scholarship 2019: Student Exchange Program
  • New Era Academic Excellence Scholarships 2018 & 2020
TALKS AND PUBLIC LECTURES
  1. 25th August 2022 -- Sharing Session at Chung Hua Middle School No.3
  2. 25th August 2022 -- Sharing Session at Chung Hua Middle School No.4
  3. 26th August 2022 -- Sharing Session at Chung Hua Middle School No.1
  4. 20h October 2022 -- Sharing Session at SMK Valdor
  5. 21th October 2022 -- Sharing Session at SMJK Jit Sin II
  6. March-April 2023 -- Hosting MIFFest Roadshow at SEGi, INTI, MMU & UTAR
  7. 2nd June 2023 -- Journal Making Workshop For 2023 National SPM Chinese Language Class
  8. 12th October 2023 -- Sharing Session For NEUC Education & Career Planning Lecture Series