| RESEARCH AREAS |
Branding, Design in Marketing |
| TEACHING SUBJECTS |
Brand Identity, Principle of advertising, Visual Communication, Design Narratives |
| WORKING EXPERIENCE |
- Contract Assistant Lecturer; FAD Marketing (May 2023 - Present)
- Freelance Designer & Marketer (January 2020 - Present)
- Tuition Teacher (November 2016 - January 2018)
|
| RELATED ACHIEVEMENTS： |
| DISSERTATION/ THESIS |
A Comprehensive O2O2O Brand Positioning for a Healthy Dessert Brand: Acai³ |
|
EXHIBITION
|
Breaking Through Graduation Showcase 2023 |
| TRAINING / SEMINAR / WEBINAR/ WORKSHOP |
- HRD Train-The-Trainer (TTT) Certification – Nantah Workspace
- ArtBridge International Art Camp 2023 – Nantah Building
- Case Leadership Summit 2023 - Sunway University
- Digital Marketing Mavericks Forum 2023 - Sunway University
- Config 2023 - Online, San Francisco
|
|
AWARDS/
HONOURS
|
- Sunway Taught Master Scholarship 2023 & 2024
- New Era Holistic Education Awards 2023
- Book Prize Award 2023
- As featured on XinGuang Magazine 2021
- JASSO Scholarship 2019: Student Exchange Program
- New Era Academic Excellence Scholarships 2018 & 2020
|
| TALKS AND PUBLIC LECTURES |
- 25th August 2022 -- Sharing Session at Chung Hua Middle School No.3
- 25th August 2022 -- Sharing Session at Chung Hua Middle School No.4
- 26th August 2022 -- Sharing Session at Chung Hua Middle School No.1
- 20h October 2022 -- Sharing Session at SMK Valdor
- 21th October 2022 -- Sharing Session at SMJK Jit Sin II
- March-April 2023 -- Hosting MIFFest Roadshow at SEGi, INTI, MMU & UTAR
- 2nd June 2023 -- Journal Making Workshop For 2023 National SPM Chinese Language Class
- 12th October 2023 -- Sharing Session For NEUC Education & Career Planning Lecture Series
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