东南亚学系

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Dr Alexander Tay Guan Meng

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Academic Qualification:		 Dr Alexander Tay Guan Meng
Assistant Professor cum Head, Department of Business Studies
alexander.tay@newera.edu.my
Doctor of Philosophy (Marketing) - Universiti Tun Abdul Razak (UNIRAZAK)
Master of Business Administration (International Business)
Bachelor of Business Administration (Marketing)
MAJOR Marketing, Consumer Behaviour, International Business, Business Management
RESEARCH AREAS Marketing, Consumer Behaviour, Business Management, Digital Marketing, E-Commerce, Human Resource Management
TEACHING SUBJECTS Strategic Marketing Management, Retail Marketing, Marketing Communication, Advertising Management, International Marketing, Services Marketing, Digital Marketing, Consumer Behaviour, Strategic Management, Research Methodology, Data Analysis
WORKING EXPERIENCE
  • Universiti Tunku Abdul Rahman, Sg Long Campus 2007–2022 (July), Head of Department (International Business)
  • Stamford College Malaysia, PJ (Lecturer), 2006–2007, Experience in handling and teaching the Northumbria University and East London University business courses.
  • Flamingo International College, (Lecturer and Programme Coordinator), 2003–2006, Experience in handling and teaching the City & Guild (UK) business programme, Charter Institute of Marketing, CIM (UK) marketing programme.
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Editors, Malaysian Journal of Chinese Studies, NEUC
RELATED ACHIEVEMENTS:
DISSERTATION/THESIS 【PhD】 The Determinants and Dimensions of Customer Experience Towards Customer Value, Delight and Loyalty In Low-Cost Airline Service
RESEARCH PROJECTS/ GRANTS & FUNDING
  • Mitigating the Impact of Minimum Wage Policy Through Productivity: Solutions to Malaysian SMEs in the Manufacturing and Service Sectors, ACCCIM Socio-Economic Research Centre (SERC) Trust, December 2014 – April 2015
  • Organic Agriculture and Marketing Perspective for Zenxin Organic Food Company: A Case Study, UTARRF, December 2016 – December 2017
  • Belt and Road Initiative in Malaysia: Public Perception on Socioeconomic, Cultural and Educational Implications, China Embassy, October 2018 – March 2019
  • A Study on the Regulation, Partner-Driver’s Welfare, and Sustainability of E-Hailing Industry in Malaysia, UTARRF, June 2019 – May 2020
  • Online Lecture Series on Japanese Business, Management and Case Studies, Toshiba International Foundation, May 2021 – March 2022
PUBLISHED PAPERS/BOOKS
  • Cham Tat Huei, Lim Yet Mee, Aik Nai Chiek, Alexander Tay Guan Meng, “Antecedents of hospital brand image and the relationships with medical tourists’ behavioral intention.”, International Journal of Pharmaceutical and Healthcare Marketing, Emerald Group Publishing Limited, Volume 10, Issue 4, pp 412-431, August 2016 (ISI Thomson ISSN: 1750-6123)
  • Aye Aye Khin, Alexander Tay Guan Meng, Wong Hong Chau, “Determinants of Customer Satisfaction Towards Creation of Customer Loyalty of the Construction Hardware Suppliers in Malaysia”, Journal of Global Business and Social Entrepreneurship, Global Business and Social Entrepreneruship, Volume 2, Issue 5, pp 139-153, September 2016 (ISI Thomson ISSN: 24621714)
  • Goh Poh Jin, Cham Tat Huei, “Consumers’ Perception towards the Implementation of Goods and Services Tax (GST) in Malaysia: A Review Paper”, Journal of Global Business and Social Entrepreneurship (GBSE), Global Business and Social Entrepreneurship (GBSE), Volume 1, Issue 4, pp 17-23, February 2017 (ISI Thomson ISSN: 24621714)
  • Wong Hong Chau, Aye Aye Khin, Tan Hoi Piew, “Public Expenditure in a Simple Model of Economic Growth: The Case of Malaysia”, Journal of Research in Business, Economics and Management (JRBEM), Scitech Research Organisation, Volume 8, Issue 7, pp 1605-1616, July 2017 (ISI Thomson ISSN: 2395-2210)
  • Alexander Tay, Goh Poh Jin, “Malaysia Generation Y’s Perceptions and Attitudes towards Multilevel Marketing (MLM) Career Option”, Journal of Humanities, Language, Culture and Business (HLCB), HLCB, Volume 2, Issue 8, pp 162-171, May 2018 (ISI Thomson ISSN: 01268147)
  • Tai Lit Cheng, Yeong Wai Mun, Malathi Nair, Sia Bee Chuan, Alexander Tay Guan Meng, “Organic Agriculture and Marketing Perspective for Zenxin Organic Food company: A Case Study”, Journal of Marketing Advances and Practices, Sarawak Research Society, Volume 1, Issue 2, pp 53-69, September 2019
  • Alexander Tay Guan Meng, Samsinar Md. Sidin, “The Effect of Expectations and Service Quality on Customer Experience in the Marketing 3.0 Paradigm”, Journal of Marketing Advances and Practices, Sarawak Research Society, Volume 2, Issue 2, pp 65-84, June 2020
CONFERENCE PRESENTATIONS
  • Wong Hong Chau, Aye Aye Khin, Public Expenditure and Economic Growth in Malaysia, The International Conference on Accounting Studies (ICAS) 2016, Langkawi, Kedah, Malaysia, 15-18 August 2016 (ISBN: 978-967-0910-27-7)
  • Goh Poh Jin, Perceptions and Attitudes towards Multilevel Marketing (MLM) Career: A Study of Generation Y in Malaysia, International Multidisciplinary Academic Conference (Imac), 2018, Casuarina Hotel, Ipoh, Perak, 19-20 March 2018 (ISBN: 978-967-14835-4-1)
  • Emily Chow Yan Chi, Goh Hong Lip, Lim Yee Wui, Lai Siew Fong, Alexander Tay Guan Meng, Online Impressions on E-hailing Service: A Study on Positive and Negative Sentiments on GRAB Malaysia and GO-JEK Indonesia on Twitter Platform, 4th Asia International Multidisciplinary Conference 2020, 25 April 2020 (ISBN: NONE)
  • Alexander Tay Guan Meng (2024), The Effectiveness of Predictors that Influences Consumer Acceptance of the Use of Mobile Marketing in the Health and Beauty Retail Industry, Business Management and Social Sciences Conference (BMSC), November 24, 2023, New Era University College, Kajang, Malaysia.
  • Alexander Tay Guan Meng (2024), Unlocking The Keys To Crowdfunding Adoption In Malaysia, Business Management and Social Sciences Conference (BMSC), November 24, 2023, New Era University College, Kajang, Malaysia.
AWARDS & ACHIEVEMENTS The New Era Teaching Excellent Award 2023
ACADEMIC ACTIVITIES

Supervision of Postgraduate Students:

  • Doctoral of Philosophy (5 students) (2022 – Current)
  • Master of Business Administration (5 students) (2012 – 2021)

Internal Examiner for PhD Studies:

  • Graduate School, New Era University College;
  • Institute of International Education, New Era University College