address
Blok C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.
phone
03-8735 9559
gs@newera.edu.my
Overview
Master of Art, Design and Creative Media (MAD) are postgraduate programmes offered by the Department of Art and Design, New Era University College. Students could obtain the degree after fulfilling all graduation requirements.
Students who fulfill the graduation criteria will be awarded the appropriate degree certificates. This programme primarily explores topics such as design and creativity, media culture, creative industries, multimedia applications, arts management, digital humanities and art, art history, animation, and visual effects. The course focuses on equipping graduates with the skills to analyze and address specific problems, ensuring they are proficient in the research methods unique to their field while also gaining insights into relevant humanities methodologies, allowing for flexible application of these techniques.
Programme Objectives
In line with the NEUC’s mission of “To nurture holistic, cultured, competent and professional leaders who lead socially responsible lives and add value to the development of the nation”, and supported by a professional academic team, this programme is designed to develop students' skills in comparing and integrating in-depth practical and research knowledge within the fields of art and design. It will also enable students to effectively manage and utilize a diverse range of digital technologies to deliver innovative solutions in relevant industries. Upon completing the programme, students will be prepared to tackle industry-related challenges and demonstrate exceptional research abilities, making them suitable for roles in higher education institutions, research organizations, teaching, publishing, and cultural agencies.
Research Area
Basic Structure
Year 1 Semester 1
Research Methodology
This course introduces and discusses approaches, strategies, and data collection methods relating to research in social sciences that focuses on quantitative and qualitative research methods. Candidates will consider how to select the appropriate methodology for use in a study to be performed. Candidates will learn to set objectives, frame the study through research questions, define the scope and limitations of their research, and plan their research design. Methods of interpretation and application of theoretical frameworks will also be discussed. Candidate will employ specific method in the design and implementation of their research study which they will present orally and as a written formal research for their thesis.
Qualitative Research Methods
This course provides students with a comprehensive overview of theory and practice in qualitative research methods. Attention will be given to the application of qualitative methods for high-quality research. Course topics include ethics in conducting qualitative methodology, different strategies of inquiries, various techniques of collecting empirical materials (interview methods, being an observer in a research environment, dealing with visual material in qualitative research) and advanced tools in qualitative data analysis. This module will be delivered online with mix mode of synchronous and asynchronous. Supporting materials will be provided in TIMES and extra seminar/webinars will be provided to enhance the students learning. The assessments are carefully designed to cover all course learning outcomes and to help students complete the methodology chapter effectively.
Quantitative Research Methods
This module covers various methods used in quantitative research. Students will learn how to interpret the statistical results contained in scholarly papers and articles. Students will learn how to apply these methods using statistical software through hands-on analysis of research data sets. Topics include survey design; experimental design; statistical analysis of survey and experimental data; multivariate statistical analysis including analysis of variance, multiple regression. Highlights of advance structural equation modelling using different analyzing softwares will also be used to demonstrate the process and interpretation.
Year 1 Semester 2
(Research Proposal)
Thesis
The thesis aims to assess postgraduate students’ academic quality and academic attitude, as well as to foster their independent thinking, creative thinking, and ability to engage in academic research or professional work. The thesis should be written independently by the postgraduate student with the supervision. The thesis shall be written either in English or Bahasa Melayu. Use should be consistent throughout the thesis. The length of the master’s thesis shall be between 20,000 - 50,000 words whereas the length of the PhD’s thesis shall be between 80,000 - 100,000 words.
Who Should Join the Programme
Career Opportunities
Supervisors
| No. | Name | Field of Research |
| 1. | Dr. Juhanita Jiman C01116 |
Animation, multimedia design, and e-learning technologies in education. |
| 2. | Dr. Ezwan Mohd Mokhtar | Animation, multimedia design, and e-learning technologies in educational environments. |
| 3. | Dr. Cheng Kin Meng P01089 |
Gamification in educational and environmental sustainability contexts. |
| 4. | Dr. Ts. Sharul Azim Sharudin P01312 |
Visual communication, usability, and application-based research, emphasizing practical and impactful solutions. |
| 5. | Dr. Khoo Shiang Tyng C00805 |
Visual informatics and educational technology. |
| 6. | Dr. Perline Siek Hwee Ling | Design, cultural studies, and educational technologies, emphasizing AR, innovation, and sustainability. |
| 7. | Ts. Amir Shariffuddin Bin Zakaria C00858 |
Graphic and Multimedia Design, with a focus on Product Packaging and Game-based Learning. |
Programme Coordinator:
Azlin Suzana Binti Abu Aman
03-8210 3709 (6104)
Eligibility
address
phone
