Programme Introduction
The Master of Business Administration (MBA) at New Era University College (NEUC) is designed to cultivate innovative, strategic, and globally competent business leaders. With a strong regional focus, the programme integrates multidisciplinary perspectives, cross-cultural insights, and industry-relevant research, ensuring graduates are well-prepared to tackle the complexities of today’s dynamic business environment.
At the heart of this programme is a rigorous academic and research-driven approach, providing students with a conducive learning environment that encourages critical thinking, problem-solving, and leadership development. The curriculum is structured to blend theoretical foundations with practical applications, equipping students with advanced knowledge in business management, finance, marketing, entrepreneurship, and digital transformation.
Leveraging NEUC’s rich heritage in Chinese and community education, the programme offers a multi-lingual and multicultural research culture, enabling students to engage in cross-border business strategies, regional economic trends, and emerging global market opportunities. Students benefit from close mentorship, industry collaborations, and exposure to cutting-edge research, allowing them to contribute meaningfully to their respective fields.
Whether aspiring to advance in corporate leadership, drive business innovation, or pursue academic research, NEUC’s MBA programme provides the strategic expertise, professional network, and research capabilities to empower students in achieving their career ambitions.
Basic Structure
This section illustrates the compulsory modules and the optional modules available on the course. Full-time students should think of their 12-month course as being made up of three semesters – two semesters in which taught modules are covered and a third semester in which a capstone research project is completed. Each of the modules is worth 3 credits (apart from the Project which is worth 7 credits — including the taught part) and you must accumulate a total of 40 credits to qualify for a Masters award.
Module Title | Code | Credits | Core/Specialization/ Electives |
Organizational Behaviour | MBA_MG7133 | 3 | Core |
Strategy and Innovation | MBA_MG7243 | 3 | Core |
Global Operations | MBA_IB7223 | 3 | Core |
Financial Reporting | MBA_FN7233 | 3 | Core |
Research Methodology | MBA_RM7113 | 3 | Core |
Global HRM | MBA_IB7333 | 3 | Specialization |
Financial Management for Decision Makers | MBA_FN7113 | 3 | Specialization |
Managerial Economics | MBA_EC7213 | 3 | Specialization |
Managerial Accounting | MBA_AC7213 | 3 | Specialization |
Social Marketing OR Global Marketing and Digital Business | MBA_MK7343 OR MBA_MK7223 |
3 | Elective |
Global Logistics OR Brand Management | MBA_IB 7113 OR MBA_MK7233 |
3 | Elective |
MBA project | MBA_PJ7307 | 7 | Research Project |
Who Should Join the Programme
The Master of Business Administration (MBA) at New Era University College (NEUC) is designed for individuals seeking to enhance their business acumen, leadership capabilities, and strategic thinking in a dynamic and evolving global marketplace. This programme caters to:
This MBA programme is ideal for those who aspire to climb the corporate ladder, establish their own businesses, or contribute to academia and research while developing a global perspective, leadership confidence, and critical business competencies.
Career Opportunities
Graduates of this programme may choose to become:
Supervisors
Name | Field of Expertise |
Mr. Frankie Goh Song Peng | Equity market, quantitative analysis, portfolio management, investment analysis, financial risk and return analysis, financial technology, cryptocurrency. |
Assist Prof. Dr Shamuni a/p Kunjiapu | Leadership, Entrepreneurship, Development Economics, English Medium Instruction. |
Dr. Izwan Harith Bin Md. Ithnan | Islamic Tourism, Halal Hotel, International Business, Management. |
Dr. Sharifah Faridah Binti Syed Ali | Marketing, Tourism, Management |
Ms. Chan Kuan Thye | Multichannel Marketing, Management. |
Mr. Navaratnam a/l Vejaratnam | Human Resources Management, Human Resource Development, Safety and Health, Personality Traits, Multiple Intelligence, Creative Thinking and Innovation, Emotional Intelligence. |
Mr. Heng Han Kok | Social Science. |
Mr. Rajennd a/l Muniady | Marketing, Entrepreneurship, Development Economics, Social Theory and Innovation. |
Ms. Nurhidayah binti Rosely | Counterfeit Goods Purchase, Consumer Behaviour. |
Mr. Chua Lai Pooh | Monetary Economics, International Finance. |
Ms. Theepa a/p Paramasivam | Emotional Intelligence, Experiential learning, Blended-learning, Project-based learning, Entrepreneurship. |
Mr. Lim Siok Jin | Islamic Finance, Investment & Finance. |
Eligibility
a) Standard Entry
b) Accreditation of Prior Experiential Learning/ APEL Entry
More details can be found at: https://www2.mqa.gov.my/portalapela/
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