Overview

The Department of Business Management offers a comprehensive range of academic programmes, including Diploma, Bachelor's, Master's, and Doctor of Philosophy (PhD) degrees in Business Administration and Marketing. These programmes are designed to equip students with the knowledge, skills, and industry-relevant expertise needed to excel in the dynamic world of business.

Our dedicated and experienced faculty members employ innovative pedagogical approaches that integrate practical applications, interactive learning methods, and real-world engagement. Through a dynamic combination of academic rigor and experiential learning—including industry collaborations, case studies, business simulations, and extracurricular activities—we cultivate well-rounded graduates who are confident, competent, and prepared to excel in the corporate landscape.


Vision

To be a distinguished and forward-thinking school of business that cultivates future business leaders, emphasizing professional excellence, industry engagement, and societal impact.


Mission

We are committed to developing confident, capable, and responsible business professionals equipped with the knowledge, skills, and ethical foundation to thrive in a competitive global environment. To achieve this, we emphasize:

  • Student-Centered Learning: Fostering critical thinking, leadership, and problem-solving through interactive and experiential teaching methods.
  • Experiential Engagement: Integrating hands-on learning through industry projects, business simulations, and extracurricular initiatives.
  • Academic and Research Excellence: Promoting scholarly exchange, applied research, and intellectual curiosity to address contemporary business challenges.
  • Industry and Community Collaboration: Strengthening partnerships with corporate leaders, professional bodies, and community organizations to enhance students’ professional competencies and social responsibility.

With this holistic approach, we strive to empower our graduates with the confidence and expertise to lead, innovate, and make meaningful contributions in the evolving business world.

Our Programmes

Bachelor of Arts (Honours) in Business Administration

(R/340/6/0613A) (03.12.2020-02.12.2025)

MQA/FA5293
Bachelor of Business in Marketing (Honours)

(R/342/6/0208) (10.11.2023-09.11.2028)

MQA/FA10477
Diploma in Business Administration

(R3/340/4/0241A) (14.08.2023-13.08.2028)

A8942
Diploma in Marketing

(R/342/4/0208) (02.02.2023-01.02.2028)

MQA/FA8945
PhD in Business Administration (by Research)

(N/345/8/1084) (08.12.2020-07.12.2027)

MQA/PA14136
Master of Business Administration

(N/345/7/1117)

MQA/FA13944

Academic Team

Dr Alexander Tay Guan Meng
HEAD OF DEPARTMENT

alexander.tay@newera.edu.my

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Frankie Goh Song Peng ; CMSRL
ASSISTANT PROFESSOR

frankie.goh@newera.edu.my

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Prof. Chin Yee Whah
ADJUNCT PROFESSOR

ywchin@usm.my

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Dr. Shamuni a/p Kunjiapu ; MIM, PSMB
ASSOCIATE PROFESSOR

shamuni.k@newera.edu.my

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Dr. Chan Kuan Thye ; MIM
SENIOR LECTURER

kuanthye.chan@newera.edu.my

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Navaratnam a/l Vejaratnam ; MIM, PSMB
SENIOR LECTURER

navaratnam.v@newera.edu.my

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Heng Han Kok ; MIM, PSMB
SENIOR LECTURER

hankok.heng@newera.edu.my

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Rajennd a/l Muniady ; MIM
SENIOR LECTURER

rajennd.m@newera.edu.my

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Dr Sharifah Faridah binti Syed Ali
SENIOR LECTURER

faridah.a@newera.edu.my

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Hafatin Natrah Bt Md Noh@Safar
LECTURER

hafatinnatrah.s@newera.edu.my

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Events and Activities

Student Testimonial

BACHELOR OF BUSINESS MANAGEMENT
Wong Chern Yet
BACHELOR OF BUSINESS MANAGEMENT
Kaylie Tan Pei Lie
BACHELOR OF BUSINESS MANAGEMENT
Benedict Lim Kah Sean
BACHELOR OF BUSINESS MANAGEMENT
Valencia Low Choi Peng
BACHELOR OF BUSINESS MANAGEMENT
Tuthi Lelah Lesmana

address

4th Floor, Blok B,
Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

phone

03-8210 3709 / 03-8740 6392

email

businessdept@newera.edu.my