Overview

The Department of Business Studies offers programmes ranging from Certificate up to Bachelors in the fields of Business Administration and Marketing. A team of highly dedicated, experienced and committed lecturers deliver these courses through application of new and interesting approaches. Incorporated into the innovative learning methods are events, activities, games, and projects that prepare our students to be well-rounded and confident graduates ready for the corporate world.


Our Vision

To be an outstanding school of business in nurturing future business leaders with emphasis on professional and industry engagement as well as community development.

Our Mission

We strive to nurture confident, competent and responsible students who will become successful business leaders in the future.


In view of that we embrace a student-centred teaching and experiential learning through extra-curricular activities, scholarly exchange, and applied research as well as professional and industry engagement.

Our Programmes

Bachelor of Arts (Honours) in Business Administration

(R/340/6/0613) (03.12.2020-02.12.2025)

FA5293
Bachelor of Business in Marketing (Honours)

(R/342/6/0208) (10.11.2023-09.11.2028)

FA10477
Foundation in Business

(R2/010/3/0074) (12.11.2022-11.11.2027)

A8298
Diploma in Business Administration

(R3/340/4/0241) (14.08.2023-13.08.2028)

A8942
Diploma in Marketing

(R/342/4/0208) (02.02.2023-01.02.2028)

FA8945
PhD in Business Administration
PA14136
Master of Business Administration
FA13944

Academic Team

Dr Alexander Tay Guan Meng
HEAD OF DEPARTMENT

alexander.tay@newera.edu.my

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Frankie Goh Song Peng ; CMSRL
ASSISTANT PROFESSOR

frankie.goh@newera.edu.my

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Prof. Chin Yee Whah
ADJUNCT PROFESSOR

ywchin@usm.my

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Dr. Shamuni a/p Kunjiapu ; MIM, PSMB
ASSOCIATE PROFESSOR

shamuni.k@newera.edu.my

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Chan Kuan Thye ; MIM
SENIOR LECTURER

kuanthye.chan@newera.edu.my

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Navaratnam a/l Vejaratnam ; MIM, PSMB
SENIOR LECTURER

navaratnam.v@newera.edu.my

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Heng Han Kok ; MIM, PSMB
SENIOR LECTURER

hankok.heng@newera.edu.my

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Rajennd a/l Muniady ; MIM
SENIOR LECTURER

rajennd.m@newera.edu.my

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Dr Sharifah Faridah binti Syed Ali
SENIOR LECTURER

faridah.a@newera.edu.my

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Events and Activities

Student Testimonial

BACHELOR OF BUSINESS MANAGEMENT
Wong Chern Yet
BACHELOR OF BUSINESS MANAGEMENT
Kaylie Tan Pei Lie
BACHELOR OF BUSINESS MANAGEMENT
Benedict Lim Kah Sean
BACHELOR OF BUSINESS MANAGEMENT
Valencia Low Choi Peng
BACHELOR OF BUSINESS MANAGEMENT
Tuthi Lelah Lesmana

address

4th Floor, Blok B,
Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.

phone

03-8740 6392 / 03-8210 3709

email

businessdept@newera.edu.my