Course Details

Award: PhD in Business Administration (by Research) (N/345/8/1084 MQA/PA14136)
Duration 3-5 years
Intakes Yearly admission based on New Era University College academic calendar.
Tuition Fee RM 19,200
Remark: This fee structure is applicable to Malaysian students only. Fee structure for international students please consult Institute of International Education (IIE), NEUC.


The Doctor of Philosophy in Business Administration in New Era University College prepares doctoral students to advance their fields through innovative research and teaching. This high impact program trains students to tackle problems facing the contemporary business world.

In this course you will carry out advanced and comprehensive research into a key aspect of business administration, underpinned by a series of taught modules. Our courses draw strongly on specialist expertise and thinking, fostering industry-ready graduates able to meet the needs of this fast-paced, ever-changing business environment.

Basic Structure

The duration of full-time study is 3 to 5 years. Candidates are required to attend the prescribed courses; the Research Methodology and Data Analysis courses, and pass the Thesis Proposal Defense and Viva Voce. PhD candidates are also required to have at least one presentation at Graduate Research Seminar.

The award of a PhD requires the submission of a thesis for examination at a viva voce (oral examination) by three examiners, whom are expert on the related fields. The PhD thesis must be an original and substantial piece of work which makes a contribution to the relevant literature (theoretically) and industry (practically).

Who Should Join the Programme

This research-focused program is designed for advanced scholars who want to

  • build their research portfolios;
  • expand their ideas using data-driven theories and approaches; and
  • position themselves to become business educator

Career Opportunities

Graduates of this programme may choose to:

  1. Pursue an academic and/or research career in their field of study;
  2. Enhance their professional careers as experts in their field of study. They may also take advisory and/or consultant roles in the industry.
  3. Senior managerial staff in business and corporations.
  4. Professionals in regional and international organizations.


Name Field of Research
Dr. Shamuni a/p Kunjiapu 
SMEs, Family Business, Entrepreneurship, Leadership, Development Economics, Human Resources, and Workplace Learning
Dr. Sharifah Faridah binti Syed Ali
Service Marketing, Hospitality & Tourism
Dr. Alexander Tay Guan Meng Marketing, Service, Consumer Behaviour, Management
Dr. Chan Kuan Thye Multichannel Marketing, Management


  1. A master’s degree accepted by Senate; OR
  2. Other qualifications equivalent to a master’s degree that accepted by Senate.
Language Requirements (for international applicants)

International students are required to possess a minimum English language proficiency of ONE of the following:

  1. A minimum overall band score of 6.0 in IELTS; OR
  2. A minimum overall score of 550 in TOEFL (paper-based); OR
  3. A minimum overall band score of 4.5 in MUET.


Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor, Malaysia.


603-8740 6392 / 603-8210 3709


603-8733 6799