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Rajennd Muniady

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Academic Qualification:		 Rajennd Muniady
Senior Lecturer
rajennd.m@newera.edu.my
Master of Entrepreneurship (Universiti Malaysia Kelantan)
B.A. (Hons) in Marketing (Binary University, Malaysia)
Diploma in Marketing (Sunway College, Malaysia)
MAJOR Marketing, Entrepreneurship
RESEARCH AREAS Marketing, Entrepreneurship, Development Economics, Social Theory and Innovation.
TEACHING SUBJECTS Entrepreneurship, Principles of Marketing, Consumer Behaviour, Marketing Management, Strategic Marketing Management, Digital Marketing, Managing Social Media and Brand Management.
WORKING EXPERIENCE

Lecturer & Program Coordinator
New Era University College, Kajang, Selangor, Malaysia
February 2019 – March 2022

Research Assistant
Faculty of Entrepreneurship and Business,
Universiti Malaysia Kelantan, Kota Bharu, Kelantan, Malaysia
March 2013 – Jan 2019

Research Assistant
CSE, Binary University, Puchong, Selangor, Malaysia
July 2011 - December 2011
MEMBERSHIP OF ADVISORY BOARDS COMMITTEES / PROFESSIONAL BODIES Malaysian Institute of Management
RELATED ACHIEVEMENTS:
DISSERTATION/THESIS 【Bachelor】Factors Influencing Consumer Behavior: A Study among University Students in Malaysia
【Master】 Social Capital and The Mediating Effect of Competitive Advantage on The Performance of Women-Owned Enterprise
PUBLISHED PAPERS/BOOKS

Books

  1. Abdullah Al Mamun, M. Nurul Huda Mazumder, Noor Raihani Binti Zainol, Rajennd Muniady: Micro-Entrepreneurship and Micro-Enterprise Development in Malaysia: Emerging Research and Opportunities: IGI Global, ISBN:9781522584742. (2020) (Scopus)
  2. Wan Nurulasiah Wan Mustapa, Abdullah Al Mamun, Rajennd Muniady: Effectiveness of Development Programs. UMK Press, ISBN: 978-967-2229-51-3. (2019)
  3. Abdullah Al Mamun, Rajennd Muniady, Syed Ali Fazal: Innovation and Firm’s Performance among Malaysian Manufacturing SMEs. UMK Press, ISBN:978-967-2229-43-8. (2019)
  4. Rajennd Muniady, Abdullah Al Mamun, P.Yukthamarani Permarupan: Social Capital: The Neglected Criterion of Women Entrepreneurs Success. 08/2018; Kota Bharu: UMK Press., ISBN: 978-967-2229-04-9, (2018)
     

Book Chapters

  1. Huynh Thi My Dieu, Abdullah Al Mamun, Noorshella Che Nawi, Rajennd Muniady. Factors Affecting Job Satisfaction Among Lecturers of Private Higher Education Institutes in Vietnam. In C. Kahl, Higher Education Challenges in South-East Asia. IGI Global.
    ISBN10: 1799844897. (2021) (Scopus)
     

Conference Proceedings

  1. P. Yukthamarani Permarupan, Abdullah Al Mamun, Rajennd Muniady, Roselina Ahmad Saufi: Entrepreneurial Competencies among Malaysian Micro-Entrepreneurs: A Cross-Industry and Cross-State Comparison. 2016 International Conference for Bankers and Academics, Bangladesh Institute of Bank Management, Mirpur, Bangladesh.; 09/2016
  2. Abdullah Al Mamun, Rajennd Muniady, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol, Noorshella Binti Che Nawi, C. A. Malarvizhi: Social Capital and Entrepreneurial Competencies: a study among Women Micro-Entrepreneurs in Malaysia. Asia Pacific Conference on Business and Social Sciences – 2015. 23rd to 24th November 2015, Hotel Grand Seasons, Kuala Lumpur, Malaysia; 11/2015
  3. Abdullah Al Mamun, Rajennd Muniady, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol, Mohd. Rosli Mohamad: Micro-Enterprise Development Initiatives and its effects on Entrepreneurial Competencies, Innovation and Social Capital. International Conference of Development and Socio-Spatial Inequalities, Bayview Beach Resort, Penang, Malaysia; 08/2015
  4. Rajennd Muniady, Abdullah Al Mamun, Mohd. Rosli Mohamad, P. Yukthamarani Permarupan, Noor Raihani Binti Zainol: Social Capital: a Cross-Industry and Cross-State Comparison among Malaysian Women Micro-Entrepreneurs. The 2nd CHREST International Conference: Transforming Human Capital for Global Competitiveness, Palm Garden Hotel, IOI Resort, PUTRAJAYA, Malaysia; 06/2015
  5. Rajend Muniady, Abdullah Al Mamun, P. Yuktamarani Permarupan, Noor Raihani Zainol, Mohd. Rosli Mohamad: Social Capital and Micro-Enterprise Performance: A Review. 3rd International Seminar on Entrepreneurship and Business, Hotel Perdana Kota Bharu, Kelantan, Malaysia; 12/2014
AWARDS & ACHIEVEMENTS

Awards

  1. Literati Awards 2020 – Outstanding Reviewer – Emerald Publishing
  2. Dean Award 2012
     

Certification

  1. HRD Corp Train the Trainer – 2021
  2. HRD Corp Digital Marketing - 2023
ACADEMIC ACTIVITIES

Reviewer

  1. Asia Pacific Journal of Innovation and Entrepreneurship (ESCI)
  2. Applied Economics Letters (SSCI, Scopus)
  3. International Journal of Sustainable Agricultural Management and Informatics (Scopus).
  4. Academy of Entrepreneurship Journal (Scopus)
  5. Journal of Applied Research in Higher Education (Scopus, ESCI)
  6. Sustainability (SSCI, Scopus)
  7. Frontiers in Psychology (SSCI, Scopus)
  8. Frontiers in Education (Scopus)
     

Community Engagement

  1. Develop modules for Sabak Bernam District Entrepreneurship Development Programme. (2021)
  2. Mentoring micro entrepreneurs in Sabak Bernam District. (2021)
  3. Delivering lectures on Marketing and Entrepreneurship in Sabak Bernam District Entrepreneurship Development Programme. (2021)
     

Supervision
Master

  1. Green Purchasing Intention among Young Adults in Malaysia: Applying an Extended Theory of Planned Behaviour
     

Examiner
Master

  1. Antecedents of Sustainable Household Products Purchase Behaviors in Malaysia
     

Research Projects
Private

  1. 2024 – 2025 Industrial Research Grant - GKK Consultants Sdn Bhd
    Developing a Comprehensive Model for Digital Skill Acquisition in Modern Business Environments for Malaysian SMEs