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Staff Seminar: Qualitative Data Analysis

The Office of the Deputy Vice-Chancellor (Academic and Research) of New Era University College cordially invites you to its 3rd Staff Seminar. The details are as follows:

Title: Qualitative Data Analysis
Date: 14 August 2019 (Wednesday)
Time: 3:30 p.m. - 4:30 p.m.
Venue: New Era University College, Block B, 2nd Floor, Room 206
Organizer: Office of the Deputy Vice-Chancellor (Academic and Research), New Era University College
Language: English

Speaker: Assistant Professor Dr. Shamuni KUNJIAPU
                (Head, Department of Business Studies, Faculty of Business and Information Technology, New Era
                 University College)

Résumé of Speaker:
Dr. Shamuni possesses a Ph.D. from National University of Malaysia (UKM), Malaysia. Her main research interests include workplace learning, competence development, job satisfaction and entrepreneurship, etc. Her major publications include skills development and job satisfaction through workplace learning in small and medium tourism enterprises in Malaysia, learning cultures among employees in the education and tourism sectors: a comparative analysis, stepping up the ladder: competence development through workplace learning among employees of small medium enterprises and other conference presentations.

Qualitative data refers to textual/non-numeric information such as interview transcripts, notes, video and audio recordings, images and text documents. The idea behind Qualitative Data Analysis (QDA) is to examine the meaningful and symbolic content of textual/non-numeric data. It involves the identification, examination, and interpretation of patterns and themes in textual data to answer the research questions in hand. This session is intended to provide basic guide for the needed steps of QDA and will be useful for scholars, academics and researchers.

Please refer to the attached files for details. Contact Ms. Su Yee Yoon (ext: 6203, E-mail: to register your attendance.


Blok B&C, Lot 5, Seksyen 10, Jalan Bukit,
43000 Kajang, Selangor.


03-8210 3709 (Main Line)
03-8740 6392 (Main Line)
03-8740 4392
03-8741 8192
03-8741 4923
03-8741 4924
03-8740 6925
03-8737 9292


Monday to Friday: 8:30am - 5:00pm
(Off on Saturday, Sunday and Public Holidays)