The Department of Media Studies exposes students to both theoretical and practical training in ‘Media Studies’, a branch of mass communication, which focuses on communication and critical thinking practice. Attention is given to the interaction between media and contemporary society, as well as the emerging trends and developments of mass media.
The Media Studies programme covers the four main specialisations: journalism, radio, television and public relations, as well as digital media convergence.
Journalism courses provide students a balance of practical and theoretical aspects of the departmental core discipline, allowing students to master the skills of news interview, news writing, photo and video editing; with effective use of multimedia to enhance their presentations. The department also pays attention to humanities and social sciences in order to nurture well-rounded communicators equipped with analytical mind, refined writing skills, and professionalism in conveying news. Besides communication, media ecology and the organisational behaviour of news organisations, we also cultivate students' sensitivity and ability in analysing historical and current affairs.
Our Diploma in Media Studies programme integrates the principles of digital audio and video (including radio, television and online media) with journalism and public relations, combined with the practice of electronic and digital technologies. By empowering students with a range of practical skills in the digital media convergence, it prepares the graduates for the challenges they would face in the rapidly-changing field of the communication industry.
As the University College is nearby major media organisations of the national capital, it offers first-hand learning experience for our students. Experienced guest speakers are invited frequently to speak on a variety of related professional and contemporary issues. Also, students are opted to have frequent interactions and visits to various media, advertising and public relations organisations, including TV stations (i.e., ASTRO, NTV7, RTM, TV3, 8TV), radio stations (i.e., 988 FM, Ai FM, One FM, Melody FM, CityPlus FM), traditional press houses (i.e., China Press, Nan Yang Siang Pau, Oriental Daily, Guang Ming Daily, etc.), online media (such as Malaysiakini, Hotlah, OnFM, etc.), Audio-visual studios, as well as established companies in the public relations and advertising industries.